Airship

• Own the end-to-end post-sales lifecycle for a portfolio of mid-to-high complexity accounts • Lead onboarding by aligning on business objectives, defining success metrics, and establishing KPIs • Develop and maintain structured success plans tied to measurable outcomes • Connect product usage to business impact and communicate ROI clearly • Deliver value reviews to both operational stakeholders and emerging executive sponsors • Monitor customer health and proactively identify risks at least 6 months before renewal • Build multi-threaded relationships across functional teams and begin engaging executive stakeholders • Identify adoption gaps and drive action plans to improve usage and outcomes • Surface expansion signals and partner with Growth Managers on readiness and positioning • Prepare customers for renewal by ensuring value is documented, understood, and aligned to goals • Coordinate cross-functional resources to resolve blockers and accelerate time to value • Maintain accurate account documentation, health scoring, and lifecycle tracking

• Be the customer's go-to person: Serve as the primary point of contact for new customers throughout the entire onboarding phase, building trust and keeping momentum • Own the onboarding timeline: Manage the execution of each customer's implementation plan, coordinating activities across internal and external teams to hit key milestones on schedule • Run weekly customer syncs: Lead regular check-ins with customers to review progress, surface risks, and align on next steps • Keep internal teams on track: Route customer questions to the right Airship resources and proactively follow up to ensure internal tasks are completed promptly • Drive technical completion: Ensure each onboarding project reaches full technical completion, including implementation of key use cases and deployment of metrics tracking • Set customers up for long-term success: Establish a clear plan for future development at the close of each onboarding, so customers have a roadmap for continued growth • Hand off with care: Facilitate a smooth transition of each account to the Account Manager after onboarding, ensuring continuity and no gaps in the customer relationship • Identify and remove roadblocks: Proactively flag risks and blockers, and work cross-functionally to resolve them before they impact timelines • Explore AI-driven improvements: Look for opportunities to use AI tools and workflows to increase efficiency, improve quality, and scale the onboarding experience

Title: Senior Digital Growth & Campaigns Manager Location: New York, New York Job Description: About Airship Airship is trusted by world’s leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with exceptional cross-channel customer experiences. Today, brands are challenged to deliver seamless, unified customer experiences across a fragmented array of channels and devices— apps, websites, email, SMS, wallets and more. Airship’s no-code, AI-powered platform was designed with non-technical, growth-focused teams in mind, making it easy to create, test and orchestrate hyper-personalized experiences across all channels. With the ability to easily enrich customer data and rapidly launch growth experiments, Airship enables brands to deliver consistent, meaningful interactions that accelerate conversion and foster deeper customer relationships. We invite you to be part of our journey in building products and delivering services that touch millions of customers around the world every day. To learn more about us, visit www.airship.com, read our blog or follow us on LinkedIn. About the Role If you are a rare blend of B2B campaign strategist, digital channel + destinations owner, and growth-minded operator who thrives at the intersection of ABX, AI-native execution, and AEO/GEO emerging website best practices, we want to hear from you. Together, we’ll continue to make Airship the leader in mobile-first customer experience. We are seeking a strategic and hands-on Sr. Digital Growth & Campaigns Manager to own the full demand generation engine, from campaign architecture to digital channel performance to website optimizations. This is not a traditional campaign manager role, nor is it a pure digital marketing role. It sits at the intersection of both, which we think is much more interesting. You will design and execute integrated ABX campaigns targeting Airship’s products, personas, and verticals; own the website as a conversion asset; lead Airship’s approach to AI and LLM-era search visibility; and ensure our paid media operates at the frontier of AI-native performance. Where applicable, you leverage AI agents to scale execution, which means your job is designing the plays and operating the system, not manually building every program. What You'll Do - Design and own Airship’s ABX campaign architecture across the full matrix of products (Mobile Wallet, Push, Email, SMS, RCS), personas (VP CRM, Head of Loyalty, Digital Director), and verticals (Retail, Media, Travel) - Build campaign systems - not just campaign calendars - with deliberate sequencing, ABX account journey logic, and buying group coverage - Develop and execute integrated, multi-touch campaigns leveraging paid media, email, content, social, and ABM platforms - Use AI agents and automation to scale personalization and execution, operating as an architect and system operator rather than a manual builder - Own the Airship website as a demand generation and conversion asset; it’s not just a pretty design artifact - Drive CRO strategy, A/B testing, and landing page optimization tied directly to campaign performance - Manage the relationship with our web development resource (Flickerbox) to translate strategy into execution - Ensure the site reflects current ICP, persona messaging, and product positioning in collaboration with PMM - Own site analytics instrumentation, tag management, and conversion tracking in partnership with the Marketing Analytics lead - Lead Airship’s strategy for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ensuring Airship is visible and favorably represented when buyers query AI assistants. We cannot underestimate the importance of this workstream, and you will be resourced for success accordingly - Audit and optimize content, schema markup, and site structure for LLM discoverability and citation (in partnership with our web agency) - Conduct regular LLM visibility audits: query major AI platforms with buyer questions and analyze Airship’s presence, framing, and competitive positioning - Coordinate with AR/PR and PMM to strengthen Airship’s presence in the authoritative sources that LLMs and AI search engines rely on, like Wikipedia, Reddit, etc - Manage or replace the existing SEO agency based on capability assessment; set a higher bar for AI-era search strategy - Oversee and evolve Airship’s paid media program with an AI-native lens — including (but not limited to) Google Performance Max, Meta Advantage+, and LinkedIn’s AI-driven campaign types - Shift focus from manual campaign management to creative strategy, signal quality, and conversion data optimization that feeds platform AI algorithms - Manage the existing PPC agency relationship; evaluate whether internal ownership or agency replacement is more effective given evolving AI self-serve capabilities - Integrate paid media into the ABX motion using intent data, account lists, and buying group targeting. - Own paid media budget pacing, attribution, and efficiency reporting in collaboration with Marketing Ops - Define and track KPIs across campaign performance, website conversion, paid efficiency, and LLM/AI search visibility - Use analytics tools to monitor performance across channels, identify trends, and make data-driven optimization decisions - Implement A/B testing across messaging, creative, targeting, and landing page experience with rigor and velocity What We're Looking For - 7+ years in demand generation, growth marketing, or campaign management in a B2B SaaS environment - Proven ability to design and manage ABX campaign systems (not just execute within existing frameworks) across products, personas, and verticals - Hands-on experience owning a B2B website as a conversion asset, including CRO, landing page strategy, and analytics instrumentation - Fluency in AI-driven paid media platforms (Google PMax, Meta Advantage+, LinkedIn) with a creative strategy and signal-quality orientation, not a manual management mindset - Genuine engagement with the AEO, GEO, and LLM visibility landscape — you understand how AI search is changing B2B discovery and have thought about how to optimize for it - Proficiency with marketing automation platforms (Marketo, HubSpot), CRM (Salesforce), and analytics tools (Google Analytics, Tableau or equivalent) - Comfort with AI tools and automation to scale campaign execution; you design systems, not just tasks - Strong data-driven decision-making with a track record of using performance data to optimize campaigns and channels - Experience managing and evaluating external agencies with a clear-eyed view of when to redirect, replace, or supplement We'd Be Delighted If You Also Have - Familiarity with customer experience solutions (e.g., Mobile Wallet, Push Notifications, SMS, Email) - Experience targeting senior-level personas such as VP CRM, Head of Loyalty, or Digital Directors - Knowledge of industry-specific marketing for verticals like Retail, Media, and Travel - Experience building or transitioning to AI-augmented marketing workflows - Comfort conducting LLM visibility audits and developing recommendations from findings Work Location & Travel Requirements Airship’s ‘Digital First’ approach to work means that for the majority of our roles, work can be performed remotely, either some or most of the time. Airship believes that flexible work contributes to a more productive and more equitable work environment, and that Airshippers are able to collaborate, innovate, and support one another across different locations and timezones. This position is hybrid with a preference for working in office a few days a week. Compensation Starting Pay Range: $135,000.00 - $155,000.00 USD per year This is a good faith estimate of the base compensation we reasonably expect to pay for this position upon hire. Actual starting pay may vary based on factors such as relevant skills, work experience, market demands, and location. All offers include stock options so employees have the opportunity to benefit from Airship’s success. Benefits & Perks - Competitive medical, dental, and vision insurance options for you and your dependents - Flexible time off, company paid holidays, paid parental leave, and paid volunteer time off - Support for your overall wellbeing with mental health and wellness resources - Employer-subsidized life insurance as well as short-term and long-term disability - A digital-first work environment and a monthly stipend to support remote work - Mentorship and growth opportunities to build skills and accelerate professional development - And more! California residents can view the CCPA disclosure notice here. Hiring Commitment Airship is committed to fostering a diverse work environment and providing equal employment opportunities to all applicants and employees. We welcome your application and our hiring and employment decisions are made irrespective of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. In alignment with our commitment to equal opportunity, Airship will consider for employment all qualified applicants, including those with criminal histories, in a way that adheres to the principles of fairness and the requirements of local Fair Chance laws, where applicable. By submitting this application, I affirm that the facts set forth in it are true and complete to the best of my knowledge. I understand that if I am employed, false statements, omissions, or misleading information given in my application, interview(s), or in a background check may result in dismissal.

• Map customer value and KPIs: Conduct discovery sessions with key stakeholders to identify core business challenges and build Value Realization Frameworks that connect Airship solutions to measurable outcomes • Design multi-channel customer journeys: Develop engagement strategies across email, mobile, SMS, digital wallets, and more for enterprise brands • Own the ROI narrative: Partner with Account Teams to lead business reviews that go beyond usage metrics to demonstrate clear financial impact and strategic return • Drive retention and expansion: Identify pathways for service and feature growth by becoming an integral part of each customer's engagement strategy, contributing to strong net retention rates • Facilitate strategic workshops: Create and deliver sessions that help customers define their goals, align on priorities, and accelerate digital marketing outcomes • Translate data into action: Turn customer data and campaign results into actionable insights and recommendations that optimize performance • Contribute to scalable frameworks: Help develop standardized playbooks and AI-powered tools that elevate consulting quality across the global organization • Share knowledge with peers: Contribute best practices and learnings with fellow consultants to raise the bar for strategic delivery across the team • Use AI to work smarter: Apply AI tools for research, content development, and performance auditing to deliver faster, higher-quality strategic guidance

• Lead value discovery and KPI mapping: Conduct deep-dive sessions with executive stakeholders to identify core business problems and build Value Realization Frameworks that connect Airship solutions directly to measurable economic outcomes • Architect multi-channel customer journeys: Design sophisticated engagement strategies across email, mobile, SMS, digital wallets and more for global enterprise brands • Own the ROI narrative: Partner with Account Teams to lead executive business reviews that go beyond usage metrics to demonstrate clear financial impact and strategic return • Drive retention and expansion: Identify pathways for service and feature growth by becoming an indispensable part of each customer's business strategy, contributing to high net retention rates • Facilitate strategic workshops: Create and deliver expert-led sessions that help customers define their North Star metrics and accelerate digital marketing outcomes • Build scalable frameworks: Develop standardized playbooks and AI-powered tools that elevate consulting quality across the global organization • Mentor the EMEA team: Coach and guide regional consultants on managing complex enterprise engagements and delivering performance-led narratives • Champion AI-driven efficiency: Use AI tools for research, content development, and performance auditing to deliver faster, higher-quality strategic guidance

• Build and execute a systematic co-sell motion: define playbooks, identify joint targets with priority tech partners. Foster collaboration with Airship AEs and enable partner sales teams to ensure Airship stays top-of-mind • Drive Sourced & Influenced Revenue: Generate new pipeline through proactive outreach, joint solution positioning, and partner introductions. Accelerate existing deals by leveraging partner networks, providing critical deal help, intel, new contacts, and highlighting integration value • Act as GTM connective tissue: Collaborate with Sales, Customer Success, Solutions Engineering, Marketing, and Product to align partner initiatives with Airship's GTM priorities • Represent Airship: Attend partner events, technology conferences, and ecosystem forums, with a goal to generate and accelerate opportunities • Track, report, and achieve partner-attributed pipeline and revenue goals, using market and partner intelligence tools (e.g., Crossbeam) to quantify impact and refine priorities • Operationalize Tech Alliances: Lead the daily relationship, joint business planning, regular syncs, and QBRs with key tech partners (Salesforce, Google, Twilio, Movable Ink, etc.). Serve as the primary bridge between partner and Airship teams within your region • Enable and Activate Tech Partners and Airship Teams: Train partner teams on Airship's value proposition and use cases. Develop and maintain joint assets (one-pagers, battle cards, integration briefs) to empower partners to independently refer opportunities. Ensure Airship teams are knowledgeable on all tech partners and serve as their primary interface • Expand the Ecosystem: Identify and onboard new technology partners by assessing joint value proposition, customer overlap, technical fit, and strategic alignment with Airship's roadmap • Drive Co-Marketing: Help Airship and partner Marketing teams develop joint content, co-branded campaigns, and event activations that amplify partner relationships • Facilitate Product Collaboration: Work between Airship and partner Product teams to develop or enhance integrations and joint solutions that address customer and market needs. Encourage adoption by collaborating with Customer and Product Marketing teams

• Build and execute a systematic co-sell motion: define playbooks, identify joint targets with priority tech partners. Foster collaboration with Airship AEs and enable partner sales teams to ensure Airship stays top-of-mind • Drive Sourced & Influenced Revenue: Generate new pipeline through proactive outreach, joint solution positioning, and partner introductions. Accelerate existing deals by leveraging partner networks, providing critical deal help, intel, new contacts, and highlighting integration value • Act as GTM connective tissue: Collaborate with Sales, Customer Success, Solutions Engineering, Marketing, and Product to align partner initiatives with Airship's GTM priorities • Represent Airship: Attend partner events, technology conferences, and ecosystem forums, with a goal to generate and accelerate opportunities • Track, report, and achieve partner-attributed pipeline and revenue goals, using market and partner intelligence tools (e.g., Crossbeam) to quantify impact and refine priorities • Operationalize Tech Alliances: Lead the daily relationship, joint business planning, regular syncs, and QBRs with key tech partners (Salesforce, Google, Twilio, Movable Ink, etc.). Serve as the primary bridge between partner and Airship teams within your region • Enable and Activate Tech Partners and Airship Teams: Train partner teams on Airship's value proposition and use cases. Develop and maintain joint assets (one-pagers, battle cards, integration briefs) to empower partners to independently refer opportunities. Ensure Airship teams are knowledgeable on all tech partners and serve as their primary interface • Expand the Ecosystem: Identify and onboard new technology partners by assessing joint value proposition, customer overlap, technical fit, and strategic alignment with Airship's roadmap • Drive Co-Marketing: Help Airship and partner Marketing teams develop joint content, co-branded campaigns, and event activations that amplify partner relationships • Facilitate Product Collaboration: Work between Airship and partner Product teams to develop or enhance integrations and joint solutions that address customer and market needs. Encourage adoption by collaborating with Customer and Product Marketing teams

• Identify, research, and qualify net-new accounts and buying groups to generate new logo pipeline • Engage existing Airship customers to uncover expansion opportunities, including cross-sell and upsell motions • Initiate and manage outbound and inbound prospecting efforts via phone, email, social, and other channels • Conduct thoughtful discovery conversations to understand prospect and customer goals, challenges, and use cases • Clearly articulate Airship’s value proposition across different personas and stages of the customer lifecycle • Partner closely with Account Executives and Growth Managers to align on account strategy, messaging, and next steps • Nurture and advance opportunities from initial engagement through qualified meetings • Maintain accurate and timely activity, notes, and pipeline data in Salesforce • Collaborate with Marketing, Sales, and Enablement to continuously improve messaging and outreach strategies • Stay current on industry trends, customer use cases, and competitive landscape.

• Run searches end-to-end: Own the full recruiting lifecycle from initial scoping and sourcing through offer close, building strong pipelines through proactive outreach • Partner with hiring managers: Define roles, calibrate on talent profiles, and support hiring decisions with clear perspective and sound judgment • Collaborate with People Business Partners: Assess and refine target hiring profiles for roles across the organization, ensuring alignment with team needs and business strategy • Collaborate with People & Talent Operations: Work together to deliver an efficient and engaging candidate experience from first screen to offer, including scheduling, communication, and process handoffs • Conduct structured candidate assessments: Run high-signal interviews and evaluations that surface the right talent • Maintain pipeline health: Keep high-quality data and pipeline hygiene within the ATS, tracking metrics and adjusting your approach based on what the data shows • Use AI and modern tools: Apply AI and recruiting technology to improve efficiency across sourcing, screening, and coordination • Close with clarity: Guide candidates through the offer process with professionalism and transparency • Improve how we hire: Contribute to evolving recruiting workflows, processes, and the overall candidate experience

• Act as the primary point of contact for a large portfolio of Emerging Accounts • Own the full post sales lifecycle, including onboarding, adoption, and renewal • Manage renewals across your entire book, not just the final 90 day window • Prepare, deliver, and close high volume renewals using defined processes • Execute standardized onboarding and adoption motions using playbooks • Use programmatic outreach as the primary engagement model • Conduct live customer interactions only when health or usage signals require it • Monitor customer health using product usage, engagement, and support data • Deliver value reminders tied to core use cases and outcomes • Identify common risk, churn, and adoption patterns across accounts • Surface repeatable expansion or upsell indicators through pattern recognition • Escalate non standard risks, deal structures, or customer needs • Maintain accurate account, health, and renewal data in CRM systems • Ensure renewals close on time with high forecast accuracy • Share trends, recurring issues, and insights with CXM, Sales, and Operations teams • Support continuous improvement of scaled motions, workflows, and playbooks