Role Description We’re looking for a Fractional CMO or demand generation agency to help us build and run the inbound marketing engine that fills Maneva’s sales pipeline. This is a hands-on engagement, not a strategic advisory role. We need someone who will get into the tools, run the campaigns, and drive real results. You’ll report directly to the CEO and work closely with our SVP of Strategic Sales. Your focus is pipeline: getting the right people into the funnel and moving them toward a sales conversation. We’re open to working with a fractional individual (a senior marketer embedded part-time) or a specialist agency with a strong B2B and manufacturing track record. What matters most is that you know this space and can execute quickly. What You’ll Own - Demand Generation & Campaign Execution: - Design and run organic and content-led demand generation programs across channels including email, social, content, SEO, webinars, and industry events. - Increase sales pipeline by leveraging demand gen tools and content to significantly grow inbound leads into the Maneva funnel. - Drive prospects from initial awareness through to sales-ready conversations, continuously improving what moves people forward. - Partner with Sales to align on lead quality, handoff, and what’s actually converting downstream. - Channel & Campaign Strategy: - Identify the highest-leverage channels for reaching manufacturing decision makers and plant operators, and build a repeatable playbook around them. - Develop and test messaging that speaks directly to the pain points of our ICP in the manufacturing sector. - Build enough visibility into what’s driving pipeline that the team always knows where leads are coming from and which efforts are worth doubling down on. - Stack & Execution: - Work within Maneva’s existing stack: Webflow, Salesforce, Mailchimp, Buffer, and a suite of AI-powered creative tools. - Bring your own playbooks, frameworks, and best practices to accelerate what we’re building. - Lay groundwork for paid programs if and when organic efforts warrant it. Qualifications - A senior B2B demand generation specialist or agency with a track record of building inbound pipelines for technical or industrial products. - Deep familiarity with manufacturing, industrial automation, or adjacent sectors. You understand who the buyers are and how they make decisions. - Hands-on and execution-focused. You run campaigns yourself rather than delegating everything downstream. - Strong grasp of organic and content-led growth strategies. Experience with SEO, email nurture, and LinkedIn for B2B is a plus. - Comfortable working as an embedded partner with a lean internal team, not just as an outside vendor. - Experience working with or at an early-stage tech startup. - Able to move quickly, communicate clearly, and iterate based on what the data and the sales team are telling you. Engagement Details - Fractional or agency engagement, with scope and hours to be agreed based on fit and needs. - Reports directly to the CEO, with close collaboration with the Director of Marketing and SVP of Strategic Sales. - Fully remote. We move fast and trust our partners to do the same. - Compensation commensurate with experience and engagement scope.

• Own the overall marketing strategy, uniting and evolving all aspects of Gummicube's marketing as the business grows and scales • Build marketing programs across multiple channels and segments that support Gummicube's strategic marketing plan • Develop business cases for new marketing programs, making recommendations on the right tactics and channels • Lead marketing initiatives from planning through execution, driving collaboration with internal stakeholders and external partners • Manage paid digital advertising, SEO/SEM efforts, and lead generation programs • Track and report on key marketing KPIs, including qualified leads, website performance, lead flow, LTV, and retention • Work with the Data team to analyze results across all marketing efforts and adjust strategies to meet targets • Manage marketing budgets and allocate resources to maximize return • Partner with the Design team to produce ads, content, email campaigns, social media posts, videos, newsletters, and website updates • Collaborate with the account, creative, and data teams to develop data sheets, white papers, case studies, presentations, and demos • Develop and manage events, including sponsored conferences, proprietary events, webinars, and trade show exhibitions • Create materials for speaking engagements, community outreach, and industry events • Conduct market intelligence and competitive analysis to inform strategy • Manage relationships with external agencies, marketing vendors, and partners, defining KPIs for each vendor to track performance and cost • Lead and develop the marketing team, setting clear goals, providing coaching and training, and building a culture of accountability and collaboration • Deliver against quarterly and annual plans, preparing regular performance reviews and analysis for leadership

Role Description You own the commercial narrative for Athennian's platform. This role sits at the intersection of product, revenue, and market strategy — reporting directly to the Chief Platform Officer. You'll partner closely with Product, Sales, and Customer Success to translate technical capabilities into differentiated positioning, workflow-level value stories, and revenue-driving go-to-market programs. This is not a launch coordinator role or a slide-deck strategist role. It is a hands-on commercialization engine where you personally define how we package and price our product, how we position it by segment and persona, and how Sales and CS show up in front of sophisticated buyers. You will get into the product itself, stress-test workflows, and build the enablement that directly moves win rates, ACV, and adoption. We're looking for a strategic director who is willing to get their arms around the problem and execute — not someone looking to immediately build and manage a large team. You'll use AI-powered tools to automate lesser-value grunt work and operate with a high degree of leverage, freeing yourself to focus on the strategic decisions that matter. What you'll do - Commercialization Strategy (35%) - Own the end-to-end commercial strategy for Athennian's platform, including tier structure, add-on strategy, and pricing and packaging recommendations. - Define and maintain segment-specific positioning tailored to distinct buyer personas. - Shift the organization away from "feature pushing" toward workflow-aligned marketing. - Establish ongoing rituals and operating cadences for clear understanding of what is being built, why, and for whom. - Track commercial performance metrics including attach rate, ACV uplift, pricing realization, and discount trends. - Workflow & Use Case Definition (30%) - Translate product capabilities into concrete, segment-specific client workflows. - Work directly inside the product to identify workflow gaps and surface positioning opportunities. - Partner with Product Management to ensure roadmap prioritization reflects commercial value. - Lead quarterly product webinars to establish a consistent thought leadership voice. - Sales & CS Enablement (20%) - Build and maintain sales enablement programs tied to revenue outcomes. - Equip Customer Success with workflow-level value stories that drive adoption. - Measure enablement effectiveness through sales asset usage and feedback loops. - Conduct message testing with real buyers and feed insights back into positioning. - Leverage AI tools to automate the production of product marketing materials. - Market Intelligence & Segmentation (15%) - Develop deep familiarity with the Sales and CS pipeline to understand deal dynamics. - Build a feedback loop between field conversations and positioning. - Monitor win rate by segment, message resonance, and adoption of newly commercialized workflows. Qualifications - ~10 years of total experience, with the majority spent as a Senior Individual Contributor in product marketing. - Proven B2B SaaS and startup experience. - Experience in categories where generic messaging fails. - Demonstrated ownership of pricing and packaging strategy. - Track record of building sales enablement programs that improved pipeline conversion. - Proven ability to strengthen the PM–PMM relationship. - Comfortable getting hands-on with a technical product. - Demonstrated use of AI-powered tools to automate repetitive marketing tasks. - Hands-on experience with HubSpot and Clay. - G&A, back-office, or compliance/legal/finance adjacent industry background. Benefits - Competitive salary, equity, and performance-based bonus structure. - A minimum of 3 weeks vacation, 5 sick days, and 6 personal/flex days. - Health, dental, vision, long-term disability, and a Health Spending Account (HSA). - Flexible parental leave, including top-ups. - A work-from-home allowance to get you set up for success.

• Define the category narrative, position the product for travelers and companies alike, and establish Serko.ai as a leading voice in an AI-first world. • Optimize the full acquisition funnel and demand generation loops. You'll manage performance efficiency (CAC, ROI) and direct a global performance agency and budget. • Partner directly with Product and Data Science to eliminate user friction, analyze behaviors, and fast-track product-market fit. • Build multi-channel campaigns across paid, organic, and social channels, leveraging modern GenAI tools to maximize speed and personalization. • Ensure Serko.ai is a cited authority within LLMs, AI search engines, and chat interfaces, while relentlessly optimizing landing pages and user journeys.