Role Description You own the commercial narrative for Athennian's platform. This role sits at the intersection of product, revenue, and market strategy — reporting directly to the Chief Platform Officer. You'll partner closely with Product, Sales, and Customer Success to translate technical capabilities into differentiated positioning, workflow-level value stories, and revenue-driving go-to-market programs. This is not a launch coordinator role or a slide-deck strategist role. It is a hands-on commercialization engine where you personally define how we package and price our product, how we position it by segment and persona, and how Sales and CS show up in front of sophisticated buyers. You will get into the product itself, stress-test workflows, and build the enablement that directly moves win rates, ACV, and adoption. We're looking for a strategic director who is willing to get their arms around the problem and execute — not someone looking to immediately build and manage a large team. You'll use AI-powered tools to automate lesser-value grunt work and operate with a high degree of leverage, freeing yourself to focus on the strategic decisions that matter. What you'll do - Commercialization Strategy (35%) - Own the end-to-end commercial strategy for Athennian's platform, including tier structure, add-on strategy, and pricing and packaging recommendations. - Define and maintain segment-specific positioning tailored to distinct buyer personas. - Shift the organization away from "feature pushing" toward workflow-aligned marketing. - Establish ongoing rituals and operating cadences for clear understanding of what is being built, why, and for whom. - Track commercial performance metrics including attach rate, ACV uplift, pricing realization, and discount trends. - Workflow & Use Case Definition (30%) - Translate product capabilities into concrete, segment-specific client workflows. - Work directly inside the product to identify workflow gaps and surface positioning opportunities. - Partner with Product Management to ensure roadmap prioritization reflects commercial value. - Lead quarterly product webinars to establish a consistent thought leadership voice. - Sales & CS Enablement (20%) - Build and maintain sales enablement programs tied to revenue outcomes. - Equip Customer Success with workflow-level value stories that drive adoption. - Measure enablement effectiveness through sales asset usage and feedback loops. - Conduct message testing with real buyers and feed insights back into positioning. - Leverage AI tools to automate the production of product marketing materials. - Market Intelligence & Segmentation (15%) - Develop deep familiarity with the Sales and CS pipeline to understand deal dynamics. - Build a feedback loop between field conversations and positioning. - Monitor win rate by segment, message resonance, and adoption of newly commercialized workflows. Qualifications - ~10 years of total experience, with the majority spent as a Senior Individual Contributor in product marketing. - Proven B2B SaaS and startup experience. - Experience in categories where generic messaging fails. - Demonstrated ownership of pricing and packaging strategy. - Track record of building sales enablement programs that improved pipeline conversion. - Proven ability to strengthen the PM–PMM relationship. - Comfortable getting hands-on with a technical product. - Demonstrated use of AI-powered tools to automate repetitive marketing tasks. - Hands-on experience with HubSpot and Clay. - G&A, back-office, or compliance/legal/finance adjacent industry background. Benefits - Competitive salary, equity, and performance-based bonus structure. - A minimum of 3 weeks vacation, 5 sick days, and 6 personal/flex days. - Health, dental, vision, long-term disability, and a Health Spending Account (HSA). - Flexible parental leave, including top-ups. - A work-from-home allowance to get you set up for success.

• Define the category narrative, position the product for travelers and companies alike, and establish Serko.ai as a leading voice in an AI-first world. • Optimize the full acquisition funnel and demand generation loops. You'll manage performance efficiency (CAC, ROI) and direct a global performance agency and budget. • Partner directly with Product and Data Science to eliminate user friction, analyze behaviors, and fast-track product-market fit. • Build multi-channel campaigns across paid, organic, and social channels, leveraging modern GenAI tools to maximize speed and personalization. • Ensure Serko.ai is a cited authority within LLMs, AI search engines, and chat interfaces, while relentlessly optimizing landing pages and user journeys.

Role Description We are hiring our first Director of Marketing to build the marketing engine that turns Tiger Tracks from a referral-driven agency into the brand that enterprise buyers come to. You will own every aspect of Tiger Tracks' own marketing, including: - Content - SEO - Paid acquisition - Thought leadership - Website - Email - Events You will be directly accountable for a Tier-1 inbound lead generation OKR. This is a performance marketing role where the product you are marketing happens to be a performance marketing agency. You will report directly to the CEO, have full budget authority, and build your team from scratch. What You'll Own - Inbound lead engine: Build and run the content, SEO/GEO, paid, and thought leadership programs that generate qualified inbound leads for the partnerships team. - Content and editorial: Architect the blog strategy, editorial calendar, case studies, benchmark reports, and proprietary research that make Tiger Tracks the agency brand buyers trust. - Founder thought leadership: Ghostwrite and manage LinkedIn, podcast, and conference programs for the CEO and senior leaders. - SEO and Generative Engine Optimization: Make the website a lead-generation asset, not a brochure, including optimization for AI-surfaced answers. - Paid acquisition: Run Tiger Tracks' own paid programs on LinkedIn, Meta, and Google to drive qualified leads. - Website and conversion: Own the website as a conversion engine, including messaging, CRO, and landing pages. - Email and lifecycle: Build nurture sequences, gated assets, and re-engagement programs. - Events and field marketing: Own Tiger Tracks' presence at ShopTalk, Possible, Cannes Lions, and industry conferences. - Team building: Hire and manage a small, high-output marketing team of content writers, paid specialists, designers, and contractors. Qualifications - 7+ years in B2B marketing, with the majority spent at a performance or digital marketing agency. - You have personally built an agency's marketing engine: the content programs, SEO, paid acquisition, and thought leadership that drove measurable inbound leads. - Direct accountability for a marketing-sourced pipeline or lead-gen number as a named OKR or KPI. - Hands-on across four or more channels (content, paid, SEO, email, CRO, events, PR). - Experience managing a team of two to five or more (content writers, paid specialists, designers). - You can point to specific, measurable results. - AI-native. You use Claude, ChatGPT, or similar tools daily as part of your workflow. - Exceptional writer who ships fast and iterates weekly, not quarterly. Bonus Points - You have marketed a marketing agency specifically. - Experience with Generative Engine Optimization (GEO) and AI Overviews. - A track record of building founder or executive thought leadership programs on LinkedIn. - Existing relationships with Digiday, AdWeek, Modern Retail, or similar trade press. - NYC-based or willing to travel to NYC monthly. This Role Is Probably Not For You If... - Your experience is exclusively in-house at a single brand for 10+ years with no agency background. - You are a pure brand marketer with no performance or demand gen credentials. - Your background is entirely at a holding company (Publicis, WPP, Omnicom, Dentsu) without independent agency experience. - You cannot name a specific piece of marketing work you personally created and the results it drove. - You need a six-month planning cycle before shipping anything. Benefits - Work alongside former Google marketing leaders and a high-caliber, tight-knit team. - Lead strategy for accounts spanning PE portfolio companies, venture-backed brands, and publicly traded enterprise. - A culture that rewards strategic leadership and protects high standards. - Fully remote, always, with company-paid medical, dental, and vision. - Flexible time off, 12 weeks paid parental leave, bi-annual performance bonuses, 401(k) with salary matching, and paid company summits. - A company-sponsored computer and real investment in your growth. Company Description Tiger Tracks is one of the fastest-growing independent performance marketing agencies in the country, ranked #123 on the 2025 Inc. 5000. Founded by former Google marketing leaders, we manage full-funnel paid media, SEO, and analytics programs for enterprise and high-growth brands.

Role Description C2's client, a growing senior living organization, seeks a Fractional Marketing Director to serve as its embedded marketing lead, functioning as the strategic brain and day-to-day driver behind occupancy, sales, and community growth. This is not an advisory role or an agency engagement. The client needs a senior marketing leader who shows up as their de facto head of marketing. The Fractional Marketing Director functions as the client's primary marketing partner, building strategy, directing execution, and maintaining alignment between marketing activity and business performance. This is not a role for someone who waits to be pointed in a direction. You will set the direction, identify the resources needed to move, and own the outcomes. Day to day, this means: - Translating business objectives into clear marketing priorities and timelines - Identifying and activating the right specialist resources - Serving as the connective tissue between client stakeholders and the creative and digital talent doing the work - Tracking performance, reporting on outcomes, and adjusting course based on results Senior living is a relationship-driven, community-centered business. Brand positioning and messaging that differentiate the client in a competitive market are within scope. Qualifications - 10+ years of marketing experience, with meaningful time in a senior or leadership role - Demonstrated ability to serve as a trusted advisor to business leaders, not a vendor executing tasks - Strong strategic instincts paired with a clear bias for action and execution - Experience managing or directing creative and digital resources, whether internal teams, agencies, or contractors - Comfort operating in a flexible, project-based model where priorities shift and resourcefulness is required - Excellent communication and presentation skills; you will be in the room with senior stakeholders regularly - Familiarity with digital marketing channels, marketing automation, CRM, and performance reporting Requirements - Experience in senior living, healthcare, real estate, or consumer services (Nice to Have) Benefits - C2 talent working 30+ hours/week for 30 consecutive business days are eligible for medical, dental, and optional vision insurance - Life insurance and PTO accrual - 401(k) retirement plan with an employer match available for enrollment after 90 days