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Chief Marketing Officer, CMO
Location
United States
Posted
6 hours ago
Salary
$15K - $25K / month
Seniority
Lead
Job Description
Chief Marketing Officer, CMO
Prop Firm Match
• Bring senior marketing leadership to PFM, taking the function from a scattered set of channels into a unified, company-wide engine • Own PFM's voice in market, build out the senior marketing leadership layer • Put in place the attribution and measurement discipline the function needs to scale • Own brand positioning, voice, and visual identity • Lead PR, thought leadership, events (including Prop Firm Expo), and community presence • Manage reputation across every customer surface • Build PFM's senior network in the prop trading industry • Own growth across all channels • Set and defend CAC and payback targets • Hold the line on channel ROI • Run experimentation and budget reallocation cycles • Build out the four marketing pillars • Hire GTM Lead, PR Lead, Growth Lead • Develop and coach existing team members • Set the operating cadence for the marketing function • Own marketing performance, attribution, and budget • Partner with Insights on measurement • Reallocate spend monthly • Report marketing-sourced revenue to SLT
Job Requirements
- 10+ years of progressive marketing leadership (CMO, VP Marketing, or Head of Marketing in a high-growth company)
- Multi-channel fluency across brand, performance, and lifecycle - not a single-channel specialist
- Strong commercial and analytical thinking - comfortable holding CAC, payback, and channel ROI targets
- Team building experience - has recruited, structured, and developed a marketing function end-to-end
- Audience-network fluency across social and creator platforms - PFM's reach is built natively on these surfaces, not on traditional broadcast
- Comfortable with modern marketing tech, attribution tools, and AI / automation
- Predominantly B2C marketing experience with comfort across B2B partnership marketing as a secondary skill
- Track record of scaling marketing in a scale-up environment
- Excellent async written communication - we are remote-first.
Benefits
- Hiring stages
- Application screening
- Video intro + role fit questionnaire
- Discovery HR Interview
- Real-world task (paid)
- Functional interview with the Head of Growth
- Professional interview with the CEO
- Peer & values conversation
- Leadership interview
- Informal conversation to align on expectations
- Reference check before the formal offer
- Equal opportunity employer
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