• Own the full commercial marketing function — from brand and positioning to demand generation, PR, events, customer retention, and team leadership. • Manage a Digital Marketing Manager from day one and build the team from there. • Set the strategy and execute the work, especially in the early stage. • Develop and execute online and offline campaigns (content, email, events, partnerships, conferences). • Lead top-of-funnel lead generation in collaboration with sales and leadership. • Build and manage campaign calendars aligned with product launches, ICP segments, and sales priorities. • Monitor and report ROI by channel and campaign (cost, conversion, pipeline impact). • Continuously experiment, iterate, and improve messaging and channels based on performance data. • Develop credible, distinct narratives for psychiatrists, practice managers, and healthcare operators. • Launch new products, features, and services with clearly defined target profiles, use cases, and proof points. • Produce a full suite of GTM collateral — one-pagers, pitch decks, case studies, ROI calculators, sales-enablement tools, and prospect documents. • Create pitch decks, case studies, ROI narratives, battle cards, objection-handling guides, and demo scripts. • Own the editorial calendar, thought-leadership program, and product narratives across blogs, emails, and social. • Secure coverage in psychiatric and health-tech publications, and manage the founder's thought-leadership profile. • Own post-acquisition engagement with our pioneer and Flow customers, the onboarding journey beyond the first call, and community health. • Own the Zenara brand voice, visual-identity standards, and consistency across all channels and materials.

• Bring senior marketing leadership to PFM, taking the function from a scattered set of channels into a unified, company-wide engine • Own PFM's voice in market, build out the senior marketing leadership layer • Put in place the attribution and measurement discipline the function needs to scale • Own brand positioning, voice, and visual identity • Lead PR, thought leadership, events (including Prop Firm Expo), and community presence • Manage reputation across every customer surface • Build PFM's senior network in the prop trading industry • Own growth across all channels • Set and defend CAC and payback targets • Hold the line on channel ROI • Run experimentation and budget reallocation cycles • Build out the four marketing pillars • Hire GTM Lead, PR Lead, Growth Lead • Develop and coach existing team members • Set the operating cadence for the marketing function • Own marketing performance, attribution, and budget • Partner with Insights on measurement • Reallocate spend monthly • Report marketing-sourced revenue to SLT

• Maneva is looking for a Director of Marketing who knows the manufacturing world and is ready to build the marketing function we need to scale. • This is a senior leadership role where you’ll own the team, strategy, and execution. • You will report directly to the CEO with a dotted line to the SVP of Enterprise Sales. • You’ll lead and grow a marketing team while working closely with a Fractional CMO who owns demand. • Your focus is building the systems, brand infrastructure, and content engine that makes everything else work. • You will own and evolve Maneva’s marketing tech stack: Webflow, Salesforce (CRM), Mailchimp, Buffer, Figma/Canva, and a suite of AI-powered creative tools including Claude, Adobe, 11 Labs, Google Flow, and Envato. • Build the infrastructure that connects marketing activity to sales pipeline, ensuring clean data flow between tools and clear visibility into what’s working. • Establish scalable processes for campaign execution, content production, and cross-functional collaboration with Sales. • Identify and implement new tools or channels as Maneva’s needs evolve, including laying the groundwork for paid programs when the time is right. • Build and strengthen Maneva’s brand presence, making sure our narrative, positioning, and voice are sharp and consistent as we grow. • Own and execute product launch campaigns, announcement strategies, and key go-to-market moments. • Develop a steady pipeline of compelling content including thought leadership, case studies, one-pagers, and social posts that reflect Maneva’s technical depth and credibility in the manufacturing space. • Manage and evolve our brand guidelines across all touchpoints, from website to sales collateral to event presence. • Partner closely with Sales to develop the materials they need to open doors and close deals in the manufacturing sector. • Ensure marketing and sales are tightly aligned on messaging, ICP, and how leads move through the funnel. • Keep a close eye on what’s working and iterate fast based on feedback from the field.

• Manage calendar, meetings, documents and structures, reviews, follow-up actions, travel • Coordinate internal and cross-functional communication • Support team procedures & help establish new ones • Communication support with external partners, partner search • Support marketing project tracking, progress • Reporting of key weekly/monthly/quarterly performance information • Reporting to CMO • Other assignment tasks