Role Description
Coalition Technologies is seeking a detail-oriented, analytical, and creative Remote Email Marketing Specialist to develop, execute, optimize, and manage high-performing email marketing campaigns for a diverse portfolio of clients. This role is ideal for someone with experience in email automation, lifecycle marketing, CRM platforms, HTML email development, A/B testing, deliverability, and marketing analytics.
As an Email Marketing Specialist, you will:
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Create and optimize promotional, transactional, and automated email campaigns.
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Collaborate with designers, copywriters, and digital marketing teams to drive customer engagement and business growth.
Qualifications
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Strong proofreading, editing, and quality assurance skills.
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Experience planning and executing email marketing campaigns for clients or organizations.
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Experience creating automated email journeys, drip campaigns, lifecycle marketing campaigns, and customer segmentation strategies.
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Strong understanding of email marketing best practices, including targeting, responsive design, personalization, deliverability, A/B testing, performance measurement, and CAN-SPAM compliance.
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Ability to write marketing copy for multiple industries while maintaining each client's unique brand voice.
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Strong analytical and quantitative skills with the ability to use campaign data to improve performance.
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Passion for optimization, testing, and data-driven marketing.
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Ability to work independently, solve problems proactively, and manage multiple priorities.
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Excellent organizational skills and exceptional attention to detail.
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Excellent written, verbal, and interpersonal communication skills.
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Experience with email marketing platforms such as Klaviyo, Omnisend, Mailchimp, or similar platforms.
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Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Drip, or similar systems.
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Experience customizing email templates within CMS and eCommerce platforms such as BigCommerce, Shopify, or WordPress.
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Availability to work 40 hours per week, Monday through Friday, 9:00 a.m. to 6:00 p.m. Pacific Time.
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Ability to maintain strict confidentiality and discretion.
Requirements
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Planning, building, scheduling, testing, and deploying one-time, recurring, triggered, and dynamic email campaigns.
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Developing and executing email marketing strategies across the customer lifecycle, including promotional, transactional, and automated campaigns.
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Participating in client meetings and collaborating with internal teams to ensure successful campaign execution.
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Maintaining high client satisfaction through timely, accurate, and high-quality campaign delivery.
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Building and managing A/B testing programs to improve engagement, conversions, deliverability, and campaign performance.
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Performing quality assurance reviews to ensure campaigns are error-free before deployment.
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Troubleshooting technical issues related to HTML email templates, list segmentation, dynamic content, and campaign execution.
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Building complex automated workflows, customer journeys, drip campaigns, and trigger-based email programs.
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Continuously optimizing email campaigns through testing of creative, messaging, cadence, offers, audience targeting, and personalization.
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Collaborating with Digital Producers and Copy Strategists to improve branding, messaging, design, and campaign effectiveness.
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Monitoring email deliverability, sender reputation, data hygiene, and CAN-SPAM compliance.
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Defining business and technical requirements for automated email journeys, triggers, segmentation, and personalization.
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Analyzing campaign performance, customer behavior, and engagement metrics to identify optimization opportunities.
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Deploying and reviewing test emails across multiple email clients and internet service providers to ensure quality and compatibility.
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Maintaining email marketing standards, including opt-in/opt-out processes, responsive design, HTML quality, formatting, and deliverability best practices.
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Participating in strategy meetings, occasional client presentations, and ongoing campaign planning.
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Staying current with email marketing trends, platform updates, and industry best practices.
Benefits
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100% remote work with a company that has supported remote team members for more than a decade.
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Competitive profit-sharing bonus plan, with up to 50% of company profits paid to full-time employees each month.
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Competitive Paid Time Off plan that supports work-life balance.
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Subsidized gym memberships.
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Medical, dental, vision, and life insurance packages for eligible US-based team members.
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International Health Insurance Reimbursement Program for eligible international team members.
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Device upgrade and learning reimbursement programs.
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Career development plans with clearly defined goals and rewards.
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Additional job-specific incentives and bonuses.
Company Description
Coalition Technologies is a fully remote company. Our team works remotely with the support of time tracking software, structured communication, and a company culture designed to help remote team members succeed. We have supported remote team members for more than a decade and welcome qualified applicants from around the world.
