Role Description
The Graphic Designer is the creative engine behind the JETSET brand, bringing campaigns, franchise network content, retail merchandise, and executive-level materials to life, while protecting brand consistency across every touchpoint. This person bridges hands-on creative execution with the systems and templates that let a fast-growing franchise network execute independently and on-brand.
Reporting directly to the VP of Marketing, this individual contributor will partner closely with Brand Marketing, Franchise Development, and Retail & Merchandise to ensure design work reflects current campaign priorities, supports network growth, and stays consistent with JETSET's visual identity system.
This role is ideal for someone who is equal parts creative and systems-builder, comfortable ideating campaign concepts one day and building a Canva template library or organizing shared design folders the next.
Key Responsibilities
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Brand & Campaign Design
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Develop and ideate campaign look and feel, design direction, and cross-channel campaign storytelling in partnership with the Director of Brand Marketing.
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Partner in the conception, implementation, and execution of marketing initiatives, managing production timelines to ensure assets are proofed and delivered on schedule.
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Serve as a keeper of the brand, ensuring visual consistency across all channels, and proactively identifying ways to extend that consistency across network and brand assets.
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Content & Network Enablement
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Create content for owned marketing channels (social, email, web, and other brand touchpoints), as well as content designed for distribution across the franchise network.
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Build and maintain a library of Canva templates for franchise network use, enabling studio partners to execute on-brand marketing materials independently.
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Design executive-level deck templates for leadership and franchise-facing presentations.
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Franchise Development Creative
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Design paid advertising creative, flyers, one-pagers, and display ads to support the Franchise Development team's lead-generation and prospecting efforts.
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Partner with Franchise Development committee to ensure creative assets reflect current growth priorities and target markets.
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Retail & Merchandise Design
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Design apparel and retail merchandise items for the studio network, from concept through production-ready files.
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Maintain brand consistency across merchandise assortments in partnership with the Merchandise team.
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Organization & Systems
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Maintain and organize the marketing team's design folders, files, and systems, ensuring version control and easy access for the broader team and network.
Qualifications
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Bachelor's degree in Graphic Design, Visual Communications, or a related field.
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7+ years of professional graphic design experience.
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Strong proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.).
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Strong proficiency in Canva, including building templates for use by non-designers.
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Highly organized, with experience maintaining shared design systems, folders, and asset libraries.
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Portfolio demonstrating relevant design work required with application.
Requirements
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Experience in the boutique fitness industry or within a franchise business model (preferred).
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Experience with Asana or similar project management tools (preferred).
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Familiarity with motion graphics or basic video editing (e.g., After Effects) (preferred).
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Experience designing retail or apparel merchandise (preferred).
Benefits
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Competitive compensation, plus performance-based incentives, and growth opportunities.
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75% contribution to comprehensive individual health plan; plus dental, vision, life, and pet insurance options.
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Up to 4% match to 401(k) plan.
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Flexible fitness & wellness membership.
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Paid time off and company holidays.
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A culture that values innovation, ownership, and excellence.
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The chance to build and own the design systems that power a fast-scaling franchise network.
