• Act as the primary conduit between Marketing and Growth Product, aligning strategies, priorities, and execution across teams. • Define and drive the strategy for critical handoff moments from website to product, including segmentation, routing, and conversion optimization ensuring a cohesive visual and user experience (UX) framework across public-facing web properties and the in-app onboarding environment. • Lead the vision for integrating marketing intent data with product usage data, enabling a unified view of the customer and powering personalization. • Architect scalable web pathways for different buyer segments, balancing self-service growth with enterprise routing. • Define segmentation and behavioral frameworks that power lifecycle marketing and in-product experiences. • Establish and drive reporting frameworks that connect upstream acquisition to downstream activation, PQLs, and revenue impact.

Role Description Sprout Social is looking to hire a Website and Growth Strategy Manager to the Marketing team. This role sits within the Website Strategy Team and serves as a key strategic leader bridging Marketing and the Growth Product organization. You will define and drive the strategy for connecting website acquisition to product activation, shaping a seamless, data-driven user journey that supports Sprout’s transition to a Product-Led Growth (PLG) model. What you’ll do - Cross-Functional Leadership: - Act as the primary conduit between Marketing and Growth Product, aligning strategies, priorities, and execution across teams. - Web-to-Product Strategy Ownership: - Define and drive the strategy for critical handoff moments from website to product, including segmentation, routing, and conversion optimization ensuring a cohesive visual and user experience (UX) framework across public-facing web properties and the in-app onboarding environment. - Data & Platform Strategy: - Lead the vision for integrating marketing intent data with product usage data, enabling a unified view of the customer and powering personalization. - Self-Service & Segmentation Strategy: - Architect scalable web pathways for different buyer segments, balancing self-service growth with enterprise routing. - Lifecycle Strategy Partnership: - Define segmentation and behavioral frameworks that power lifecycle marketing and in-product experiences. - Full-Funnel Impact Ownership: - Establish and drive reporting frameworks that connect upstream acquisition to downstream activation, PQLs, and revenue impact. Qualifications - 6+ years of experience in Digital Marketing, Product Marketing, or Growth within B2B SaaS. - Proven experience owning strategy in a Product-Led Growth (PLG) or self-service growth environment. - Strong technical fluency across marketing, product, and data platforms (e.g., AEP, Adobe CJA/Target, Salesforce, MixPanel, Pendo, Redshift). - Demonstrated ability to influence and align cross-functional stakeholders at multiple levels. - Track record of driving measurable impact across complex, multi-stage funnels. Preferred Qualifications - Deep expertise in architecting and optimizing "Plan Picker" logic, dynamic B2B pricing pages, stepped sign-up flows, and self-service routing models. - Familiarity with defining data requirements, field mapping, or data schemas to pass web intent/marketing data into corporate data warehouses. - Proven track record of leveraging account-based intent data (e.g., 6sense, ZoomInfo) to build real-time website personalization and automated, behavioral-led journeys. - Experience collaborating closely with UI/UX designers and product squads to maintain a unified design language and frictionless user experience across web properties and in-app environments. How you’ll grow - Within 1 Month: - Build relationships with Marketing, Product, and other key cross-functional partners. - Assess the current web-to-product ecosystem and identify key gaps. - Align stakeholders on priorities and success metrics. - Within 3 Months: - Establish target-state strategy for web-to-product experience. - Launch high-impact experiments and initial integration improvements. - Within 6 Months: - Implement unified data and segmentation frameworks. - Deliver measurable improvements in activation and conversion. - Within 12 Months: - Establish scalable personalization and growth systems. - Act as a strategic leader influencing PLG direction across Marketing and Product. Benefits - Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents. - Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources. - Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match). - Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind. - Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year. - Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family. - Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being. - Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet. - Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations. - Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.

• You are responsible for the strategic direction of your accounts end-to-end and lead clients proactively rather than reacting to requests. • Translate GTM understanding into organic growth strategies that contribute to pipeline and revenue. • Manage stakeholders clearly: understand their motivations, align expectations, and lead difficult conversations. • Apply thoughtful prioritization to concentrate efforts on initiatives with the highest impact. • Communicate in a structured and clear way, always at the appropriate strategic or operational level. • Deliver consistent, scalable, standardized quality across your accounts. • Drive new ideas, automation, and growth opportunities that advance the discipline.

Role Description Anaplan is looking for a Director of ISV and Strategic Growth Partners. This role will be responsible for driving the success, growth, and strategic evolution of Anaplan’s partnership across the Technology provider ecosystem – including Data, Cloud, AI, and ISV providers—with a strong emphasis on revenue acceleration, co-sell activation, joint solution development, and ecosystem expansion. The ideal candidate will bring a proven track record of building technology partnerships within a SaaS environment, while serving as both a strategic leader and hands-on operator. This individual will work cross-functionally across Product, Sales, Marketing, Customer Success, and Finance to strengthen Anaplan’s position as the leading xP&A platform within the cloud ecosystem. Your Impact - Define and execute the strategy for Anaplan’s Technology and ISV partnerships. - Identify new market opportunities, enabling go-to-market teams, and driving joint sales execution alongside our Technology partners and Systems Integrator partners (e.g., Deloitte, Accenture, EY). - Shape differentiated solutions and market offerings. - Influence product collaboration and sales activation. - Ensure field teams are equipped to drive meaningful customer outcomes. - Build executive-level partnerships and leverage data-driven insights to optimize investment and ROI. - Foster alignment across internal and external stakeholders to accelerate growth and long-term strategic value. Key Responsibilities - Build and scale technology partnerships across the Data, Cloud, AI, and ISV ecosystems. - Incubate net-new partner motions, innovative routes to market, and reseller motions. - Define the landscape and strategy for Technology Partner investment spanning AI companies, Data Cloud companies, Cloud Service Partners (CSPs), and ISV Partners. - Manage and scale multifaceted relationships across the Technology and ISV ecosystem landscape. - Define the strategy and roadmap for execution for the joint creation of market-leading assets/solutions. - Proactively identify and prioritize business opportunities to activate sales execution within partner organizations. - Collaborate with our Product/Technology organization regarding Tech and ISV partner relationships. - Inform marketing strategy/plan to align with GTM focused sectors and solutions by region. - Oversee partner enablement at a global level. - Work collaboratively with Tech Partners and Field Engagement Managers to define strategic accounts. - Manage the Co-Sell programs, registering and fielding co-sell opportunities. - Build programs to ensure Tech Partners' field sales organization is enabled to drive new revenue opportunities. - Integrate the Tech/ISV Partner GTM strategy with the overall Customer Success strategy. - Evaluate and prioritize partnership opportunities through quantitative and qualitative due diligence. - Work closely with the leadership team to develop and drive metrics that define success. Qualifications - Possesses an established network within the Technology/AI/SaaS/ISV/CSP ecosystem. - Track record within a SaaS organization of revenue growth with Technology/ISV/CSP Partners. - Experience building key strategic relationships with major technology partners and/or cloud providers. - Demonstrated experience incubating net-new partner go-to-market motions and reseller models. - Working knowledge of marketplace ecosystems. - 6+ years in channel/partners sales with evidence of increasing responsibility within a software/SaaS sales environment. - Expertise in creating global technology, ISV, and/or cloud service provider strategy. - Track record of building solutions that align implementation partner IP with Partner IP. - Proven ability to manage a large portfolio of sales activation activities. Benefits - Base Salary Range: $163,000 — $220,000 USD Our Commitment to Diversity, Equity, Inclusion and Belonging (DEIB) We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. We hire you for who you are, and we want you to bring your authentic self to work every day! Fraud Recruitment Disclaimer It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Anaplan does not extend offers to candidates without an extensive interview process.