Sprout Social, Inc.

• Own the GTM Tech Stack: Manage the architecture, configuration, and governance of all non-Salesforce platforms (Outreach, Gong, ZoomInfo, Fullcast, Openprise, etc.). • Drive Salesforce Strategy: Serve as the GTM business owner for CRM requirements; partner tightly with IT to prioritize the RevOps backlog and keep Salesforce aligned with revenue operations. • Lead and contribute to the GTM AI Roadmap & COE: Direct GTM AI Engineers building custom workflows; establish the Center of Excellence (COE) standards for AI governance, UAT, and build vs. buy decisions. • Build & Prototype: Take a hands-on role in developing and launching AI workflows, automations, and integrations - writing requirements, prototyping in agent frameworks, and getting into the API/data weeds when needed. • Govern Data Quality: Maintain system integrations, routing, and enrichment workflows to ensure clean, reliable data across the full stack in partnership with the Data/BI and IT teams. • Optimize & Consolidate Tooling: Run a structured system intake model with clear SLAs, and strategically consolidate redundant software to build a leaner tech stack. • Champion Team Leadership: Lead, unblock, and develop a high-performing team (GTM AI Engineers, Business Analyst, and GTM Systems Admin).

• Act as the primary conduit between Marketing and Growth Product, aligning strategies, priorities, and execution across teams. • Define and drive the strategy for critical handoff moments from website to product, including segmentation, routing, and conversion optimization ensuring a cohesive visual and user experience (UX) framework across public-facing web properties and the in-app onboarding environment. • Lead the vision for integrating marketing intent data with product usage data, enabling a unified view of the customer and powering personalization. • Architect scalable web pathways for different buyer segments, balancing self-service growth with enterprise routing. • Define segmentation and behavioral frameworks that power lifecycle marketing and in-product experiences. • Establish and drive reporting frameworks that connect upstream acquisition to downstream activation, PQLs, and revenue impact.

• Serve as a trusted advisor and thought partner to both the CPO and CTO, shaping the R&D leadership agenda and preparing them for board and executive interactions. • Lead the operational teams managing the R&D operating cadence (meetings, reviews, and quarterly planning) and drive the tracking, reporting, and alignment of R&D OKRs with company strategy. • Act as the first line of judgment on escalations and meeting requests—triaging what requires direct leadership attention versus what can be resolved async. • Build and maintain the R&D operational dashboard, translating data on delivery velocity, capacity, and headcount into clear narratives that drive decisions. • Lead high-priority, ambiguous initiatives (e.g., org design or AI-operating-model buildouts) across the R&D portfolio. • Serve as the primary POC and partner for FP&A, leading overall budget governance across Engineering, Product, and Design. • Surface trade-offs by bringing options, costs, and recommendations to the CPO and CTO to make prioritization calls highly visible. • Partner with People and Finance on the joint R&D hiring plan, capacity model, and senior onboarding. • Draft and own key R&D communications, ensuring a consistent voice across executive memos and board content.

• Define and evangelize a high-impact roadmap for Trellis Chat and Trellis Studio that translates customer needs into intuitive agentic workflows ensuring Trellis solves key customer pain points and drives ROI. • Lead high-stakes, platform-wide initiatives by identifying integration points across the Sprout portfolio, enabling customers to achieve sophisticated outcomes with minimal effort through seamless agentic assistance. • Partner deeply with cross-functional teams to develop our Trellis skills ecosystem. • Serve as the primary subject matter expert for Trellis within the product org, maintaining a constant feedback loop with customers. • Act as the connective tissue between GTM, Design, and Engineering to ensure that features are not only technically sound but also commercially viable and intuitively designed. • Elevate the product organization’s collective AI literacy by mentoring peer PMs, sharing best practices, and helping shape the internal standards for building and shipping intelligent products. • Stay at the forefront of AI trends and the competitor landscape. • Drive the execution of "best-in-class" product delivery, balancing the urgency of immediate customer needs with the long-term scalability and innovation of our AI core.

• Lead company-wide financial planning processes, including annual operating planning, long-range planning (LRP), rolling forecasts, and executive consolidations across the business. • Serve as the strategic finance partner and trusted advisor to Sprout’s G&A leadership team, including the People, Legal, IT, and Corporate functions, helping guide investment decisions and operational trade-offs. • Own and enhance corporate financial models, SaaS operating metrics, headcount planning frameworks, and executive reporting to support data-driven decision-making. • Drive forecast rigor and operational discipline through proactive variance analysis, scenario planning, and actionable insights into company performance drivers. • Own total-company payroll, tax, benefits, and macro-level merit/promo guidance allocation assumptions in close alignment with the Total Rewards team. • Partner cross-functionally with Accounting, Procurement, Total Rewards, and business leaders to optimize spend management, workforce planning, and financial visibility. • Build executive-ready narratives and presentations that translate complex financial and operational data into clear business recommendations. • Champion analytical excellence, scalable planning processes, and best practices across the broader FP&A organization, acting as a key driver of team initiatives and mentor to team members.

• Own the financial strategy, planning, and performance management for Sprout’s go-to-market (GTM) organization—including Sales, Customer Success, and Support—with scope expected to evolve as the business grows • Lead top-line forecasting, including ARR, revenue, and RPO, ensuring accuracy, rigor, and alignment with company objectives • Own customer count and ARR reporting, including the metrics that contribute to external disclosures, ensuring accuracy and integrity at all times • Drive annual planning for the GTM organization, partnering closely with Finance leadership to align GTM priorities with company-wide strategy; co-lead long-range planning with Corporate FP&A • Serve as a strategic finance partner to the CRO, SVP of Customer Experience, and VP of Revenue Operations—influencing decision-making across growth, efficiency, and resource allocation • Oversee forecasting, budgeting, and management of GTM spend (~$150M), including commissions modeling, ROI analysis, and headcount and capacity planning • Anticipate business trends, risks, and opportunities before they surface—proactively framing scenarios, stress-testing assumptions, and preparing executive stakeholders for high-stakes conversations ahead of the curve • Own and evolve KPI reporting and executive-level insights, translating complex financial data into clear, compelling narratives that drive decisions at the highest levels of the organization • Build, lead, and scale a high-performing FP&A team—establishing the structure, processes, and talent to support a growing and evolving organization • Champion the development of scalable financial models, systems, and processes, leveraging automation and AI to improve forecasting accuracy, reporting efficiency, and decision support • Partner cross-functionally with Accounting, Data, and Business Operations to ensure alignment across financial, operational, and strategic planning

• Architect and deliver production agentic workflows • Own the design of LLM-powered content enrichments • Lead the technical direction for tool-augmented LLM systems • Make architecture-level decisions about model usage • Define structured prompting standards and schemas • Set the bar for how NewsWhip evaluates LLM systems • Own guardrails for safety and output consistency • Build observability into every LLM feature • Make pragmatic trade-offs between model quality, latency, and cost • Evolve the embedding and semantic search infrastructure • Improve retrieval relevance • Partner with Product and UX • Lead technical design discussions • Raise the bar through code review and mentorship • Evaluate emerging models and frameworks

• Ensure we build, scale, ship, and monitor our AI and Agent platforms reliably, leveraging technologies such as Java, Python, MySQL, OpenSearch, Redis, AWS, and Kubernetes. • Integrate generative AI and agentic AI across Sprout’s existing ecosystem and infrastructure, helping define and build frameworks for platform AI enablement. • Build with AI and agentic AI in your own work, using tools such as Claude Code. • Influence and contribute to technical roadmaps by researching and prototyping emerging AI technologies, frameworks, and state of the art methods. • Partner with product managers, designers, applied AI/ML scientists, and other engineers to define requirements and complete feature work. • Uphold project quality and planning through meeting deadlines, breaking down work, and ensuring proper testing and monitoring. • Contribute to the team’s growth through mentorship, knowledge sharing, and providing feedback on PRs and technical designs.

• Coordinate collection efforts for past due invoices, including outreach, follow-ups, and documentation of all communications and resolutions. • Partner with customers and internal teams to resolve billing issues, disputes, and questions, ensuring timely payment and account resolution. • Escalate complex collection or billing issues to Collections Management as needed. • Complete vendor setup forms and manage onboarding in customer billing portals. • Support daily cash application and investigate, resolve, or escalate discrepancies. • Maintain accurate records and reporting on collections activity, account status, and cash applications. • Provide regular updates on collections performance, risks, and account health. • Follow established Collections team processes and ensure compliance with audit and internal standards.

• You will own the overall international accounting processes, including compliance. • You will work closely with tax, payroll, legal, and other accounting teams to ensure we meet all of our deadlines and obligations. • You will oversee five international audits from beginning to end, working in conjunction with our third-party partners. • You will own the relationship with our third-party services providers who assist with local filings and compliance. • You will drive process improvements to ensure we are operating efficiently and create new processes to accommodate our always-changing and quickly growing business. • You will review the work of other team members and provide coaching and feedback as needed. • You will be the go-to person for international accounting and tangent processes.