WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. MUST HAVE: - Experience BI, analytics, or marketing/data science roles with digital marketing exposure. - Experience in digital media or performance marketing industries - Advanced SQL and Looker proficiency. - Strong business acumen and cross-functional communication skills. EXPERIENCE: Minimum of 5 years in business intelligence or analytics in digital media or performance marketing. YOUR ROLE Deliver actionable business intelligence and strategic insights that drive revenue and margin growth across Launch Potato’s digital properties. Outcomes (Performance Expectations) - Clean, standardize, and document stakeholder-facing dashboards in Looker with aligned definitions and metrics within the first 60 days. - Identify and resolve at least five inconsistencies or discrepancies in reporting logic within the first 90 days. - Partner with FP&A and product teams to ensure 100% alignment between financial and operational data by the end of the second quarter. - Deliver ad hoc strategic analyses with clear financial or strategic recommendations, averaging one per month. - Lead and document improvements to at least two core Looker Explores or dashboard structures to enable scalable self-service by end of H1. Competencies - Analytical Rigor: Seeks data integrity and challenges assumptions to ensure accuracy. - Business Acumen: Ties insights to outcomes; thinks beyond the dashboard. - Communication: Distills complex data into simple narratives for technical and non-technical stakeholders. - Ownership: Delivers timely insights and updates; proactively surfaces blockers or gaps. - Collaboration: Forms strong partnerships across product, media, and finance teams. TOTAL COMPENSATION Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments. Want to accelerate your career? Apply now! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

• Build and maintain a full view of the top-of-funnel acquisition funnel • Analyse performance across Meta, affiliates, SEO, and other channels • Ensure accurate tracking of campaigns (UTMs, gclid/fbclid) • Own and develop attribution models (starting with last-touch, evolving over time) • Work with BigQuery and internal data sources to combine marketing data with customer behaviour and revenue • Collaborate with BI/engineering to ensure clean, scalable data pipelines • Build and maintain dashboards (Tableau / similar) for CPA, ROAS, conversion rates

• Evaluate current and proposed insurance contracts for clients, assessing competitiveness and overall viability of ancillary benefit packages • Develop request for proposals (RFPs) and marketing presentations based on carrier proposals, ensuring clarity and alignment with client objectives • Collaborate closely with internal sales team to ensure sales activities support strategic business goals • Maintain accurate and up to date records in client management systems, ensuring documentation meets quality standards • Utilize technology, including API’s and digital tools, to optimize quoting processes, workflow efficiency and client service • Provide back up support for Senior Benefit and Marketing Analysts, contributing to benefit spreading for marketing presentation development • Deliver timely, accurate and strategic analyses to support internal sales efforts and drive informed client decisions.

Title: Staff Data Analyst, Marketing Location: New York, NY Work Type: Hybrid Job Description: About GlossGenius GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one. About the Role As a Staff Marketing Analyst, you will set the analytical vision and raise the ceiling on what's possible across our Go-to-Market team. You will partner closely with our VP of Growth Marketing to own and evolve our marketing measurement strategy, lead a team of marketing analysts, and drive the overall efficiency of our growth machine. Beyond executing high-quality analysis yourself, you will define frameworks, establish best practices, and multiply the impact of the analysts around you. You'll report to the VP of Growth Marketing. You must be commutable to our NYC headquarters. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays. What You’ll Do - Work directly with various GTM teams (e.g. lifecycle, performance marketing, brand & product marketing) to execute high-impact campaigns, experiments and projects - Lead, mentor, and grow a team of marketing analysts — setting standards for analytical rigor, documentation, and stakeholder communication - Identify opportunities for optimization and revenue growth through analysis of our funnel, customer performance data, and experiments - Own, iterate and improve upon our multi-touch attribution model and channel lift-testing - Define, govern, and socialize marketing metrics and KPIs (such as CAC, LTV and payback period) ensuring consistent interpretation across teams - Partner with Data Platform and peer Analytics teams to implement best-in-class analytical frameworks and testing structure across our data stack - Leverage AI tools and automation to scale your team's analysis, actively explore how AI can expand what's analytically possible and focus on the most high impact initiatives - Serve as a senior thought partner to go-to-market leadership in deciding how to strategically grow our customer base, and represent the Marketing Analytics function in company-wide data strategy discussions What We’re Looking For - 7+ years of experience in a highly analytical role, 3+ years in a marketing analytics or science role, ideally at a SaaS company - 1+ years of experience directly managing or leading a team of analysts, including mentorship, project prioritization, and performance development - Demonstrated use of AI tools (e.g., Claude, ChatGPT, Cursor) to accelerate analysis, build automations, or improve workflow efficiency - Strong perspective on the marketing experimentation lifecycle (hypothesis generation, experimental design, implementation, statistical analysis, A/B testing best practices) - Strong working knowledge of stats (regression, conversation rate modeling, A/B testing, media mix modeling, etc.) - Proficiency in SQL and Python - Experience with Hex, Looker, Tableau, or other data visualization tools is preferred - Familiarity with CRM and Martech tools like Iterable, Hubspot, Eppo and similar is a plus Benefits & Perks - Flexible PTO - Competitive health & dental insurance options, with premiums partially or fully covered by GG - Fertility and adoption benefits via Carrot - Generous, fully-paid parental leave policy - 401k benefit - employees are eligible to contribute starting day 1 of employment - Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses - Pre-tax commuter benefits - Dependent Care FSA - Home office support - Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year The starting base salary for this role in New York, California, and Washington is between $190,000-$220,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future.