• Build and maintain a full view of the top-of-funnel acquisition funnel • Analyse performance across Meta, affiliates, SEO, and other channels • Ensure accurate tracking of campaigns (UTMs, gclid/fbclid) • Own and develop attribution models (starting with last-touch, evolving over time) • Work with BigQuery and internal data sources to combine marketing data with customer behaviour and revenue • Collaborate with BI/engineering to ensure clean, scalable data pipelines • Build and maintain dashboards (Tableau / similar) for CPA, ROAS, conversion rates

• Evaluate current and proposed insurance contracts for clients, assessing competitiveness and overall viability of ancillary benefit packages • Develop request for proposals (RFPs) and marketing presentations based on carrier proposals, ensuring clarity and alignment with client objectives • Collaborate closely with internal sales team to ensure sales activities support strategic business goals • Maintain accurate and up to date records in client management systems, ensuring documentation meets quality standards • Utilize technology, including API’s and digital tools, to optimize quoting processes, workflow efficiency and client service • Provide back up support for Senior Benefit and Marketing Analysts, contributing to benefit spreading for marketing presentation development • Deliver timely, accurate and strategic analyses to support internal sales efforts and drive informed client decisions.

Title: Staff Data Analyst, Marketing Location: New York, NY Work Type: Hybrid Job Description: About GlossGenius GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one. About the Role As a Staff Marketing Analyst, you will set the analytical vision and raise the ceiling on what's possible across our Go-to-Market team. You will partner closely with our VP of Growth Marketing to own and evolve our marketing measurement strategy, lead a team of marketing analysts, and drive the overall efficiency of our growth machine. Beyond executing high-quality analysis yourself, you will define frameworks, establish best practices, and multiply the impact of the analysts around you. You'll report to the VP of Growth Marketing. You must be commutable to our NYC headquarters. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays. What You’ll Do - Work directly with various GTM teams (e.g. lifecycle, performance marketing, brand & product marketing) to execute high-impact campaigns, experiments and projects - Lead, mentor, and grow a team of marketing analysts — setting standards for analytical rigor, documentation, and stakeholder communication - Identify opportunities for optimization and revenue growth through analysis of our funnel, customer performance data, and experiments - Own, iterate and improve upon our multi-touch attribution model and channel lift-testing - Define, govern, and socialize marketing metrics and KPIs (such as CAC, LTV and payback period) ensuring consistent interpretation across teams - Partner with Data Platform and peer Analytics teams to implement best-in-class analytical frameworks and testing structure across our data stack - Leverage AI tools and automation to scale your team's analysis, actively explore how AI can expand what's analytically possible and focus on the most high impact initiatives - Serve as a senior thought partner to go-to-market leadership in deciding how to strategically grow our customer base, and represent the Marketing Analytics function in company-wide data strategy discussions What We’re Looking For - 7+ years of experience in a highly analytical role, 3+ years in a marketing analytics or science role, ideally at a SaaS company - 1+ years of experience directly managing or leading a team of analysts, including mentorship, project prioritization, and performance development - Demonstrated use of AI tools (e.g., Claude, ChatGPT, Cursor) to accelerate analysis, build automations, or improve workflow efficiency - Strong perspective on the marketing experimentation lifecycle (hypothesis generation, experimental design, implementation, statistical analysis, A/B testing best practices) - Strong working knowledge of stats (regression, conversation rate modeling, A/B testing, media mix modeling, etc.) - Proficiency in SQL and Python - Experience with Hex, Looker, Tableau, or other data visualization tools is preferred - Familiarity with CRM and Martech tools like Iterable, Hubspot, Eppo and similar is a plus Benefits & Perks - Flexible PTO - Competitive health & dental insurance options, with premiums partially or fully covered by GG - Fertility and adoption benefits via Carrot - Generous, fully-paid parental leave policy - 401k benefit - employees are eligible to contribute starting day 1 of employment - Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses - Pre-tax commuter benefits - Dependent Care FSA - Home office support - Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year The starting base salary for this role in New York, California, and Washington is between $190,000-$220,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future.

Role Description DemandFactor is seeking a focused and skilled Marketing Analyst. This position is fully remote, and shifts are available during EST through PST hours. The selected candidate will perform various tasks to assist the sales team, including: - Analyzing data using spreadsheets to determine campaign criteria, deliverable volumes, and pricing - Identifying upcoming proposals, market trends, products, and service provisions to understand clients' needs - Making valuable suggestions on upcoming and current campaign strategies - Interpreting market dynamics to understand consumer behavior, market trends, and competition If you’re passionate about building relationships, closing deals, and helping clients achieve measurable success, join DemandFactor and be part of a team that drives real business impact. Qualifications - Outstanding attention to detail and accuracy - Excellent organizational and planning skills - Strong analytical skills - Ability to work on multiple projects simultaneously, many under tight deadlines - Flexibility to adapt to changing circumstances - Terrific communication skills - Research skills, an understanding of statistics, and critical thinking skills are desirable qualities Benefits - If you have a passion for marketing and want to grow professionally, join our team and become a part of DemandFactor's success story!