Launch Potato

• The Director of Messaging Reactivation owns the strategy, execution, and revenue performance of all reactivation efforts across Launch Potato's brand portfolio • This role is responsible for bringing dormant audiences back into active monetization through email, with full ownership of the revenue those efforts produce • You will manage the end-to-end reactivation lifecycle: audience identification and scoring, sending infrastructure and deliverability, and performance optimization • Reporting to the Chief Digital Officer, you'll lead and develop a team while remaining deeply involved in day-to-day execution • This role carries full ownership of a growing revenue line, with the autonomy to make strategic and operational decisions in real time • You'll be responsible for your team's performance, growth, and output, coaching and developing direct reports while continuing to drive results through your own hands-on contributions • We're looking for a leader who thrives in a player-coach model: someone who can build and elevate a team without stepping away from the work itself.

• Engage with customers to provide personalized advice on Skechers products, making sure each customer walks away with the perfect choice. • Actively contribute to achieving store and individual sales goals. • Keep the store looking its best by organizing displays, restocking shelves, and managing merchandise. • Handle cashier responsibilities, accurately processing payments, and ensuring customers leave with a great final impression. • Stay informed on Skechers latest footwear, apparel, and accessories sharing product details to improve the customer experience and boost sales. • Work alongside other employees to create an inviting store environment that reflects the Skechers brand and meets company standards.

Role Description Own and evolve Launch Potato's cloud infrastructure, CI/CD platform, and compliance posture. Build the SRE function from the ground up so product teams can ship faster without compromising reliability, security, or cost control. Outcomes - Stand up the SRE practice from scratch: on-call rotation, PagerDuty configuration, SLA/SLO definitions for core infrastructure services, runbook library, and observability dashboards that tie site performance to business metrics. - Complete the AWS multi-account migration: move production workloads to an isolated account with zero unplanned downtime. - Deliver SOC 2 Type I audit-ready infrastructure evidence package: own the technical controls implementation end-to-end. - Version and publish the Terraform module library: (30+ modules) to a private registry to eliminate ad hoc git consumption by product teams. - Implement automated deployment rollback for ECS and Lambda: gate production on integration test passage. - Stand up monthly cost reporting to leadership: budget anomaly detection, savings plan recommendations, spend by service/team/environment. Qualifications - 5+ years of production AWS infrastructure experience with deep Terraform expertise. - Hands-on experience building the SRE function from scratch and had complete ownership. - Experience with a multi-site company where PaaS or microservices are required. - CI/CD pipeline ownership in one or more previous roles. - PagerDuty experience and standing up an on-call rotation. - 5+ years hands-on with AWS, Terraform, CI/CD pipeline ownership, and SRE tooling (OpenTelemetry, Grafana, PagerDuty or equivalent) in a production environment. Requirements - Ownership orientation: You don't wait to be assigned a problem. If something is broken, undocumented, or a risk, you flag it and fix it. If the runbooks don't exist yet, you write them. - Documentation discipline: You write things down. Runbooks, decision rationale, architecture patterns, incident post-mortems. The next person should be able to understand your work without asking you. - Cost consciousness: You think about the business impact of infrastructure decisions. You can explain a spending anomaly to a CFO in plain language. You know what things cost before you build them. - Calm under pressure: Production incidents happen. You triage clearly, communicate proactively with technical and non-technical stakeholders, and run a tight post-mortem without blame. You've been woken up at 3am. You can handle it. - Cross-functional communication: You can work with product engineers, legal/compliance, and executive leadership in the same week without switching communication modes awkwardly. You speak both engineer and business. - Proactive reliability: A good SRE reacts to outages. A great SRE catches degradation before it becomes an outage. You build alerting against the patterns, not just the failures. Benefits - Base salary: $160,000 to $190,000 per year, paid semi-monthly. - Total compensation includes a base salary, profit-sharing bonus, and competitive benefits. - Performance-driven company: future increases will be based on company and personal performance, not annual cost of living adjustments.

• Own and evolve Launch Potato's cloud infrastructure, CI/CD platform, and compliance posture. • Build the SRE function from the ground up so product teams can ship faster without compromising reliability, security, or cost control. • Stand up the SRE practice from scratch: on-call rotation, PagerDuty configuration, SLA/SLO definitions for core infrastructure services, runbook library, and observability dashboards that tie site performance to business metrics. • Complete the AWS multi-account migration: move production workloads to an isolated account with zero unplanned downtime. • Deliver SOC 2 Type I audit-ready infrastructure evidence package: own the technical controls implementation end-to-end. • Version and publish the Terraform module library: (30+ modules) to a private registry to eliminate ad hoc git consumption by product teams. • Implement automated deployment rollback for ECS and Lambda: gate production on integration test passage. • Stand up monthly cost reporting to leadership: budget anomaly detection, savings plan recommendations, spend by service/team/environment.

Role Description Own and evolve Launch Potato's cloud infrastructure, CI/CD platform, and compliance posture. Build the SRE function from the ground up so product teams can ship faster without compromising reliability, security, or cost control. Outcomes - Stand up the SRE practice from scratch: on-call rotation, PagerDuty configuration, SLA/SLO definitions for core infrastructure services, runbook library, and observability dashboards that tie site performance to business metrics. - Complete the AWS multi-account migration: move production workloads to an isolated account with zero unplanned downtime. - Deliver SOC 2 Type I audit-ready infrastructure evidence package: own the technical controls implementation end-to-end. - Version and publish the Terraform module library: (30+ modules) to a private registry to eliminate ad hoc git consumption by product teams. - Implement automated deployment rollback for ECS and Lambda: gate production on integration test passage. - Stand up monthly cost reporting to leadership: budget anomaly detection, savings plan recommendations, spend by service/team/environment. Qualifications - 5+ years of production AWS infrastructure experience with deep Terraform expertise. - Hands-on experience building the SRE function from scratch and had complete ownership. - Experience with a multi-site company where PaaS or microservices are required. - CI/CD pipeline ownership in one or more previous roles. - PagerDuty experience and standing up an on-call rotation. Requirements - 5+ years hands-on with AWS, Terraform, CI/CD pipeline ownership, and SRE tooling (OpenTelemetry, Grafana, PagerDuty or equivalent) in a production environment. Competencies - Ownership orientation: You don't wait to be assigned a problem. If something is broken, undocumented, or a risk, you flag it and fix it. If the runbooks don't exist yet, you write them. - Documentation discipline: You write things down. Runbooks, decision rationale, architecture patterns, incident post-mortems. The next person should be able to understand your work without asking you. - Cost consciousness: You think about the business impact of infrastructure decisions. You can explain a spending anomaly to a CFO in plain language. You know what things cost before you build them. - Calm under pressure: Production incidents happen. You triage clearly, communicate proactively with technical and non-technical stakeholders, and run a tight post-mortem without blame. You've been woken up at 3am. You can handle it. - Cross-functional communication: You can work with product engineers, legal/compliance, and executive leadership in the same week without switching communication modes awkwardly. You speak both engineer and business. - Proactive reliability: A good SRE reacts to outages. A great SRE catches degradation before it becomes an outage. You build alerting against the patterns, not just the failures. Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

• Own and evolve Launch Potato's cloud infrastructure, CI/CD platform, and compliance posture. • Build the SRE function from the ground up so product teams can ship faster without compromising reliability, security, or cost control. • Stand up the SRE practice from scratch: on-call rotation, PagerDuty configuration, SLA/SLO definitions for core infrastructure services, runbook library, and observability dashboards that tie site performance to business metrics. • Complete the AWS multi-account migration: move production workloads to an isolated account with zero unplanned downtime. • Deliver SOC 2 Type I audit-ready infrastructure evidence package: own the technical controls implementation end-to-end. • Version and publish the Terraform module library: (30+ modules) to a private registry to eliminate ad hoc git consumption by product teams. • Implement automated deployment rollback for ECS and Lambda: gate production on integration test passage. • Stand up monthly cost reporting to leadership: budget anomaly detection, savings plan recommendations, spend by service/team/environment.

Role Description Own and evolve Launch Potato's cloud infrastructure, CI/CD platform, and compliance posture. Build the SRE function from the ground up so product teams can ship faster without compromising reliability, security, or cost control. Outcomes - Stand up the SRE practice from scratch: on-call rotation, PagerDuty configuration, SLA/SLO definitions for core infrastructure services, runbook library, and observability dashboards that tie site performance to business metrics. - Complete the AWS multi-account migration: move production workloads to an isolated account with zero unplanned downtime. - Deliver SOC 2 Type I audit-ready infrastructure evidence package: own the technical controls implementation end-to-end. - Version and publish the Terraform module library: (30+ modules) to a private registry to eliminate ad hoc git consumption by product teams. - Implement automated deployment rollback for ECS and Lambda: gate production on integration test passage. - Stand up monthly cost reporting to leadership: budget anomaly detection, savings plan recommendations, spend by service/team/environment. Qualifications - 5+ years of production AWS infrastructure experience with deep Terraform expertise. - Hands-on experience building the SRE function from scratch and had complete ownership. - Experience with a multi-site company where PaaS or microservices are required. - CI/CD pipeline ownership in one or more previous roles. - PagerDuty experience and standing up an on-call rotation. - 5+ years hands-on with AWS, Terraform, CI/CD pipeline ownership, and SRE tooling (OpenTelemetry, Grafana, PagerDuty or equivalent) in a production environment. Requirements - Ownership orientation: You don't wait to be assigned a problem. If something is broken, undocumented, or a risk, you flag it and fix it. If the runbooks don't exist yet, you write them. - Documentation discipline: You write things down. Runbooks, decision rationale, architecture patterns, incident post-mortems. The next person should be able to understand your work without asking you. - Cost consciousness: You think about the business impact of infrastructure decisions. You can explain a spending anomaly to a CFO in plain language. You know what things cost before you build them. - Calm under pressure: Production incidents happen. You triage clearly, communicate proactively with technical and non-technical stakeholders, and run a tight post-mortem without blame. You've been woken up at 3am. You can handle it. - Cross-functional communication: You can work with product engineers, legal/compliance, and executive leadership in the same week without switching communication modes awkwardly. You speak both engineer and business. - Proactive reliability: A good SRE reacts to outages. A great SRE catches degradation before it becomes an outage. You build alerting against the patterns, not just the failures. Benefits - Base salary: $160,000 to $190,000 per year, paid semi-monthly. - Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. - Performance-driven company: Future increases will be based on company and personal performance, not annual cost of living adjustments.

• Own and evolve Launch Potato's cloud infrastructure, CI/CD platform, and compliance posture. • Build the SRE function from the ground up so product teams can ship faster without compromising reliability, security, or cost control. • Stand up the SRE practice from scratch: on-call rotation, PagerDuty configuration, SLA/SLO definitions for core infrastructure services, runbook library, and observability dashboards that tie site performance to business metrics. • Complete the AWS multi-account migration: move production workloads to an isolated account with zero unplanned downtime. • Deliver SOC 2 Type I audit-ready infrastructure evidence package: own the technical controls implementation end-to-end. • Version and publish the Terraform module library: (30+ modules) to a private registry to eliminate ad hoc git consumption by product teams. • Implement automated deployment rollback for ECS and Lambda: gate production on integration test passage. • Stand up monthly cost reporting to leadership: budget anomaly detection, savings plan recommendations, spend by service/team/environment.

• Edit high-quality, UGC-style video ads for various platforms, including YouTube, Instagram, Facebook and TikTok • Must have excellent communication skills and the ability to work in cooperation with internal and external teams • Contribute to Pre-packaging (title and thumbnail concepts) for your videos • Strong written and verbal communication skills • Speed and clarity in communication (primarily in Slack) • Pay close attention to comments on all channels • Record a-roll, b-roll, and other UGC style content from time to time • Leverage AI to create concepts from scratch and/or to create new hooks, b-roll, etc.

Role Description You will be responsible for editing short-form video content across YouTube, Facebook, Instagram, and others that will engage with millions of consumers. Your content will not only elevate ad performance with measurable results across our portfolio of brands, particularly FinanceBuzz. Beyond possessing a sharp creative sense and editing skills, you can bring innovative ideas that drive optimization. You can identify the potential in a video ad and elevate its tone to align with the objective. - Edit high-quality, UGC-style video ads for various platforms, including YouTube, Instagram, Facebook, and TikTok. - Must have excellent communication skills and the ability to work in cooperation with internal and external teams. - Contribute to Pre-packaging (title and thumbnail concepts) for your videos. - Deep understanding of short form content – hooks, storytelling, pacing, and strategy. - Strong written and verbal communication skills. - Proven success on short form content as the editor for growing accounts. - Speed and clarity in communication (primarily in Slack). - Pay close attention to comments on all channels. - Record a-roll, b-roll, and other UGC style content from time to time. - Leverage AI to create concepts from scratch and/or to create new hooks, b-roll, etc. Qualifications - Experience with editing software like Adobe Premiere. - Experience with AI like ArcAds, VEO, Nano Banana, Claude. - Deep understanding of short form content – hooks, storytelling, pacing, and strategy. - Proven success on short form content as the editor for growing accounts. - A passion for developing eye-catching, enticing creative assets to help drive consumer engagement (CTR, CPA) and positive ROI. - Analytical skills, basic understanding of paid advertising KPIs. - Staying on top of trends on the various platforms (YouTube Shorts, TikTok, Instagram, Facebook). - Willing to work in a fast-paced environment with an openness to change. Requirements - 2+ Years of experience. - Experience using Adobe Premiere. - Hours: 9am - 5pm Mountain Standard Time, very occasional on-call outside of working hours. Benefits - Budget: $1,500 to $2,500 USD per Month. Next Steps - Record a loom telling us about your most successful video and WHY it was successful. Be sure to point out which channel it was for and why it was more successful on that channel than others. - You apply and the team will review your application. - A 30 minute initial screen with our Senior Manager of Talent Acquisition. - A 1 hour interview with the team where we will dig deep into your experience and this role. For part of it, you will present a video ad from your portfolio. - A 1 hour culture and values interview with the team. - 1-2 business days before receiving an offer after the process is concluded. Company Description Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.