Description The Email & Mobile Marketing Coordinator supports the Harold Grinspoon Foundation’s (HGF) digital communications by managing PJ Library’s cross-departmental texting platform and assisting with the organization’s email marketing. Reporting to the Email Marketing Manager, this role oversees text message planning, drafting, scheduling, testing, segmentation, analytics, and platform maintenance while ensuring all messaging reflects PJ Library’s voice and values. The Coordinator supports email marketing end-to-end from building, testing, and deploying emails in Marketing Cloud Account Engagement (Pardot) to helping maintain list hygiene, compliance, quality assurance, accessibility, and ongoing reporting and insights. Requirements 50% – Text Messaging Platform Management • Manage PJ Library’s cross-departmental texting platform and partner with program and acquisitions teams to plan and schedule text sends that reach families. • Maintain a monthly content calendar and coordinate message drafting, approvals, and list segmentation. • Build, test, and send messages with careful attention to timing, links, and compliance. • Ensure messaging aligns with PJ Library’s voice, values, and family-friendly tone. • Maintain list hygiene and track performance metrics (deliverability, engagement, response rates) and report results to stakeholders. • Create and maintain documentation for text campaign workflows and platform best practices and troubleshoot technical issues. • Provide real-time replies and assistance to subscribers during select campaigns. 50% – Email Marketing Support • Collaborate with stakeholders to gather content and obtain reviews/approvals in alignment with the email marketing calendar and established deadlines. • Manage building, testing, and deploying marketing email and automation campaigns using HTML and drag and drop editors within Marketing Cloud Account Engagement?fka?Pardot. • Assist with maintaining email quality assurance for layout, accessibility, and mobile responsiveness using tools like ProofJump and Litmus. • Assist with data needs such as list import/exports; along with using list hygiene best practices (reviewing bounces, suppressions, and following compliance requirements, e.g. CAN-SPAM, CASL, GDPR). • Assist with providing email analytics and reports. Qualifications • Bachelor’s degree in marketing, communications, business, or related field—or equivalent experience. • 3–4 years of experience in email, SMS, or digital marketing roles. • Experience with email marketing software like Account Engagement (fka Pardot), Mailchimp, Hubspot or similar email marketing platforms. • Experience with SMS platforms like Heymarket or similar servicers. • Basic to intermediate level HTML skills a must. • Ability to work both collaboratively and independently in a fast-paced environment. • Strong organizational, project management, and technical skills and the ability to balance multiple projects and priorities. • Excellent writing and proofreading skills; strong attention to detail is a must. • Ability to work evening and Sunday hours (or non-traditional hours) as needed to execute and monitor text messages. Preferred Skills • Understanding audience segmentation, contact management, and digital compliance. • Ability to interpret and present email and SMS performance analytics. • Comfortable managing content calendars and coordinating cross-team communication. • Experience and familiarity with technology like Litmus, Dreamweaver, Proofjump, and Photoshop. • Ability to troubleshoot technical issues and document workflows clearly. Location Remote candidates will be considered but must be in the Eastern Time Zone. Preferred location would be our home office in Agawam, MA or in our New York City office. Compensation A competitive salary ranging from $55,000–$65,000 annually commensurate with experience.

Role Description This role offers a compelling opportunity to lead high-impact email marketing strategies within a mission-driven environment focused on engagement and growth. You will own the full lifecycle of email campaigns—from strategy and execution to optimization—driving measurable outcomes such as donor acquisition, retention, and revenue growth. Working cross-functionally, you will align messaging across initiatives while ensuring a seamless and personalized experience for audiences. The position requires a strong analytical mindset combined with creative storytelling to deliver compelling, conversion-focused communications. You will leverage data, automation, and testing strategies to continuously improve performance and audience engagement. This is an ideal role for a results-driven marketer passionate about making a meaningful difference through digital channels. - Plan, develop, and execute comprehensive email marketing campaigns supporting fundraising, engagement, and retention goals - Design and optimize automated lifecycle journeys, including welcome, nurture, reactivation, and recurring engagement flows - Manage and maintain a centralized email marketing calendar to align cross-functional initiatives and campaigns - Develop and implement strategies to grow and maintain a high-quality subscriber base through acquisition and retention efforts - Apply segmentation and personalization techniques to deliver targeted, relevant messaging - Conduct A/B and multivariate testing to optimize subject lines, content, timing, and calls-to-action for improved performance - Analyze campaign metrics and translate insights into actionable optimization strategies to increase engagement and revenue - Collaborate with internal teams to ensure consistency across messaging and enhance overall user journeys - Ensure all communications meet high standards for quality, accessibility, and mobile responsiveness Qualifications - Bachelor’s degree in Digital Marketing, Communications, or a related field - 3 to 5+ years of hands-on email marketing experience, preferably in a nonprofit or mission-driven environment - Proven success managing complex email campaigns and automated workflows that drive measurable results - Strong understanding of segmentation, personalization, deliverability, and list management best practices - Data-driven mindset with the ability to analyze performance metrics and implement improvements - Experience with CRM and email marketing platforms such as Salesforce, HubSpot, Marketing Cloud, or similar tools - Demonstrated ability to optimize conversion rates and sustain audience growth - Strong written and verbal communication skills with attention to detail and quality - Ability to manage multiple projects, meet deadlines, and adapt quickly in a dynamic environment - Collaborative mindset with experience working across departments to achieve shared goals - Comfortable working remotely with minimal supervision and flexible scheduling when needed Benefits - Competitive salary and performance-based incentives - Comprehensive healthcare coverage including medical, dental, and vision insurance - Retirement savings plan options - Paid time off, sick leave, and flexible scheduling - Opportunities for professional development and career growth - Fully remote work environment with flexibility - Meaningful work contributing to impactful, mission-driven initiatives

• Develop, set up, and manage email marketing campaigns using HubSpot to support demand generation and customer lifecycle workflows. • Build and maintain automated email sequences and CRM workflows aligned with buyer behavior and structured follow-up processes. • Ensure accurate and professional communication of shipping and logistics information through well-crafted email campaigns. • Collaborate directly with the sales team to integrate email outreach with lead qualification and pipeline progression. • Monitor campaign performance and refine sequences to improve engagement and conversion outcomes.

• Email Automation & Nurture Systems - Build and manage multi-step email sequences (cold, warm, reactivation, nurture) - Design lead warming journeys for inactive or cold databases - Create behavior-based workflows (opens, clicks, replies, inactivity triggers) - Continuously optimize flows for conversion, engagement, and pipeline growth • Deliverability & Domain Health - Set up and manage: - SPF, DKIM, DMARC - Domain warming strategies - Inbox rotation & sending limits - Monitor and improve: - Inbox placement (avoid spam/promotions) - Domain reputation & sender score - Conduct regular spam audits & blacklist checks • CRM & Lead Management Automation - Implement auto-tagging, segmentation, and routing systems - Ensure proper tracking of: - Lead source - Lifecycle stage - Engagement levels - Build workflows that sync across tools (CRM ↔ email ↔ outreach tools) • Zapier & System Integrations - Build and manage automations using Zapier (or similar tools) - Connect tools like: - CRM (HubSpot, Gmail, Google Sheets and more as needed) - Email platforms (Instantly, Mailchimp, ActiveCampaign, etc.) - Lead sources (forms, ads, outbound tools) - Ensure clean data flow across the entire funnel • Campaign Optimization & Analytics - Track and improve key metrics: - Open rates - Reply rates - Leads - Conversion rates - Deliverability scores - Run A/B tests on: - Subject lines - Copy - Send times - Identify bottlenecks and continuously improve performance