• Develop, set up, and manage email marketing campaigns using HubSpot to support demand generation and customer lifecycle workflows. • Build and maintain automated email sequences and CRM workflows aligned with buyer behavior and structured follow-up processes. • Ensure accurate and professional communication of shipping and logistics information through well-crafted email campaigns. • Collaborate directly with the sales team to integrate email outreach with lead qualification and pipeline progression. • Monitor campaign performance and refine sequences to improve engagement and conversion outcomes.

• Email Automation & Nurture Systems - Build and manage multi-step email sequences (cold, warm, reactivation, nurture) - Design lead warming journeys for inactive or cold databases - Create behavior-based workflows (opens, clicks, replies, inactivity triggers) - Continuously optimize flows for conversion, engagement, and pipeline growth • Deliverability & Domain Health - Set up and manage: - SPF, DKIM, DMARC - Domain warming strategies - Inbox rotation & sending limits - Monitor and improve: - Inbox placement (avoid spam/promotions) - Domain reputation & sender score - Conduct regular spam audits & blacklist checks • CRM & Lead Management Automation - Implement auto-tagging, segmentation, and routing systems - Ensure proper tracking of: - Lead source - Lifecycle stage - Engagement levels - Build workflows that sync across tools (CRM ↔ email ↔ outreach tools) • Zapier & System Integrations - Build and manage automations using Zapier (or similar tools) - Connect tools like: - CRM (HubSpot, Gmail, Google Sheets and more as needed) - Email platforms (Instantly, Mailchimp, ActiveCampaign, etc.) - Lead sources (forms, ads, outbound tools) - Ensure clean data flow across the entire funnel • Campaign Optimization & Analytics - Track and improve key metrics: - Open rates - Reply rates - Leads - Conversion rates - Deliverability scores - Run A/B tests on: - Subject lines - Copy - Send times - Identify bottlenecks and continuously improve performance

Role Description Our Email & SMS Marketing Manager is responsible for strategizing, executing, and optimizing email and SMS marketing campaigns to enhance customer engagement, retention, and revenue growth. This role requires a deep understanding of audience segmentation, lifecycle marketing, and data-driven decision-making. You will manage and expand our email and SMS channels, ensuring campaigns are high-performing and aligned with overall marketing goals. The ideal candidate has extensive experience with Klaviyo or similar, an analytical mindset, and a passion for delivering personalized, impactful messaging. Responsibilities - Develop and execute email and SMS marketing strategies to drive sales and engagement - Manage and maintain customer data within Klaviyo, ensuring accurate audience segmentation, list hygiene, and CRM best practices to enhance targeting and personalization - Implement strategies to grow email and SMS subscriber lists while maintaining quality and compliance - Analyze email and SMS campaign performance, including open rates, CTRs, conversion rates, and revenue impact, while providing regular reporting with insights and recommendations - Optimize email/SMS templates for deliverability, engagement, and conversion using A/B testing and personalization strategies - Work closely with content, design, and product teams to ensure consistent messaging and brand voice - Create automated workflows, behavior-based messaging sequences, and winback campaigns to enhance customer retention - Manage the organic social content calendar in alignment with email campaigns, overseeing daily posting, engagement, and scheduling to maintain cohesive cross-channel messaging - Stay up to date with industry trends, updates to the email service provider (Klaviyo), and best practices to enhance the effectiveness of campaigns - Develop, document, and implement best practices for email and SMS marketing to ensure consistent execution across the team Don’t know about ponds? That’s ok! You’ll be trained to be proficient in your job. We utilize an interactive combination of hands-on and visual training to ensure everyone has a full understanding of the TPG family of brands' proactive approach to pond management. Qualifications - 4+ years of experience in email and SMS marketing, with a strong focus on strategy, automation, and analytics - Experience working with D2C Ecommerce brands is required - Expert-level proficiency in Klaviyo or similar email service provider platform, including flows, segmentation, reporting, and integrations - Strong analytical skills with the ability to interpret data, identify trends, and optimize campaigns for performance - Experience with A/B testing, deliverability best practices, and email/SMS compliance regulations for email and SMS - Strong project management skills utilizing work management software (such as Asana) - Excellent written and verbal communication skills, with attention to detail - Basic HTML and CSS knowledge for email formatting is a plus Requirements - This position requires manual dexterity for typing, sitting at a desk, and looking at a computer screen for long periods of time. - Portions of the position may require job shadowing and training, which includes physical activity of lifting 25-35 pounds and standing for long periods of time. Benefits - Blue Cross Blue Shield Medical - Blue Cross Blue Shield Dental - Blue Cross Blue Shield Vision - Short-term Disability Insurance - Long-term Disability Insurance - Accident Insurance - Critical Illness Insurance - Life Insurance - Paid Time Off - Holiday pay effective immediately (8 holidays recognized) - 401 (k) with employer 4% match and revenue sharing - Employee referral program - Additional Training Programs: Career Development and Department Shadows Company Description TPG, Inc. is a growing company with over 160 employees. We are a manufacturing company for pond, lake, and water garden supplies with customers in all 50 states, servicing both wholesale and end-users. Our mission is to help the world enjoy ponds by being passionate, knowledgeable, and providing innovative solutions. TPG, Inc. is not just a team—we’re a tribe that is ongoing and more like a family. We have fun, pursue our goals, and help each other grow together. Becoming part of TPG, Inc. means more than getting a job; it’s a career move. We will give you the support you need to grow with us. TPG, Inc. encompasses a family of businesses to support customers in all pond aspects: - Airmax, Inc. – business-to-business and manufacturing. - The Pond Guy, Inc. – direct-to-consumer. - The Pond Guy, Inc. – local services division. How To Apply For This Position - Step 1: Submit Your Resume. - Step 2: If selected for further review, you will receive a request to take a ten-minute survey. Please complete the survey within three days of receipt. - Step 3: If selected for further review, you will be contacted for an interview. The Pond Guy, Inc. prides itself on the quality of its employees, and as such, candidates who receive a job offer will be required to successfully pass a drug/toxins test and background check.

About PracticeTek  Stop scrolling-your dream job might just be here! At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go!  We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity.  We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren’t just words; they’re how we live, work, and make an impact together.  At PracticeTek, you’ll get to:  - Shape the future of healthcare with technology solutions that are always evolving to meet real-world needs.  - Team up with passionate, talented people who care deeply about patients, providers, and making a difference.  - See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone.  - Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development.  Why You’ll Love It Here  - As part of the TekTribe, you’ll enjoy:  - Comprehensive health, dental, and vision coverage options  - Wellness benefits that support lifestyle, behavioral health, and overall wellbeing  - Flexible paid time off, sick time, and 10 company-paid holidays  - 401(k) plan with company match to help you build your future  - Culture Committee driving initiatives that spark connection, fun, and belonging  - A workplace powered by innovation, collaboration, and energy every day  The Career Opportunity  PracticeTek is seeking a highly driven Lifecyle Marketing Specialist to join our team. The Lifecyle Marketing Specialist will lead email strategy and execution for all levels of the funnel and partner with stakeholders across the business to deliver on key campaigns and initiatives. This is an onsite or remote position.  What You Will Own  - Email Strategy and Execution: Lead out on the development of the comprehensive email strategy for every stage of the funnel, with an emphasis on driving conversions.  - Automation Management: Create and manage triggered and personalized campaign flows.  - Copywriting and Content Creation: Write compelling email copy that resonates with target audiences and drives desired actions. Edit and refine copy received from other team members.  - Audience Segmentation: Utilize data-driven insights to segment email lists and tailor campaigns to different audience segments, maximizing relevance and engagement.  - Campaign Management: Work across teams and stakeholders to plan, create, and launch email campaigns, including promotional, transactional and triggered emails, ensuring alignment with overall marketing objectives and brand voice.  - List Management: Oversee the growth and maintenance of email lists, ensuring compliance with data protection regulations and best practices for list hygiene.  - Performance Analysis and Reporting: Monitor and analyze full-funnel email campaign performance, including open rates, click-through rates, conversion rates, and overall ROI.  - Testing and Optimization: Design and implement robust A/B testing to experiment with different email elements to improve campaign performance and identify best practices.  - Email Schedule and Workflows: Develop and optimize processes to ensure effective production schedule and timely deployment of emails.  - Continuous Improvement: Ensure PracticeTek is operating at the forefront of email and automation advances in technology, tools, and best practices.  How Success is Measured  Here’s how your impact will be measured:  - Lead Generation: Achieve email lead generation targets and support other business growth goals  - Email Engagement: Maximize opens, clicks, and conversions, while keeping unsubscribe rates within effective parameters.  - List Growth and Optimization: Monitor database health and help expand our audiences.   What You Bring  Your unique talents are what makes you shine. For this role, the right fit looks like:  - Bachelor's degree in marketing or a related discipline  - 2+ years of experience in lifecycle marketing  - HubSpot certification  - Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines.  - Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers.  - B2B SaaS experience is preferred  - Salesforce experience is a plus  - Asana Project Management experience is a plus  Ready to Join?   If you’re excited to bring your ideas, energy, and expertise to a team that’s shaping the future of healthcare, we can’t wait to hear from you. Apply today and let’s make healthcare simpler, smarter, and Better. Together.  The Fine Print (That Really Matters)  At PracticeTek, we determine compensation by considering market data, internal equity, and each candidate’s skills and experience. For this position, we reasonably expect to pay between $59,000-$79,000. This role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable.  PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants will receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law.  This job description is not a contract of employment and does not alter the at-will relationship between PracticeTek and its employees.