Floowi Inc

• Implement and quality-check online conversion tracking across Google Ads, Meta, LinkedIn, Microsoft Ads, and other paid media platforms • Set up and maintain offline conversion tracking using CRM integrations, CSV uploads, and API-based data pipelines • Build, configure, and maintain Google Tag Manager containers, custom triggers, variables, and Consent Mode implementations • Troubleshoot tracking issues and resolve data discrepancies across platforms • Validate tracking accuracy before project handoff • Collaborate with paid media and account management teams to ensure reliable campaign measurement

• Edit and assemble high-quality video content for social media (Reels, TikToks, stories, short-form promos) • Add text, simple motion, transitions, and basic sound/music to create engaging, on-brand videos • Repurpose existing footage into new cuts and formats for different platforms and campaigns • When needed, perform light photo/graphic work (e.g., thumbnails, overlays, simple assets) to support video content • Review, refine, and quality-check videos before delivery • Collaborate with the team to produce performance-focused marketing content for retail, beauty, fashion, and related industries • Consistently deliver work on time while maintaining high quality standards

• Build and nurture an engaged community of photographers and creators across social, email, and owned channels, while leading brand awareness initiatives that position the brand as the premium choice in the camera bag category. • Own digital marketing across paid, organic, email and lifecycle, SEO, and content, with clear accountability for growth metrics and omnichannel performance across DTC and B2B channels. • Build, manage, and optimize paid advertising campaigns across Google (Search, Shopping/Performance Max, YouTube, Display) and Meta (Facebook, Instagram), including campaign structure, audience segmentation, creative testing, and bid management. • Plan and execute product launch campaigns from teaser through post-launch, coordinating across creative, web, retail, and B2B stakeholders. • Use AI tools to improve and streamline marketing workflows, including content creation, campaign briefs, creative iteration, and reporting, while staying current on emerging AI marketing capabilities. • Analyze performance data and iterate quickly, managing budgets, forecasting spend, and reporting clearly on ROAS, CAC, and blended efficiency across channels.

• Launch, manage, and continuously optimize SMS marketing campaigns to meet performance and deliverability standards. • Configure and maintain campaign infrastructure including domains, DNS settings, and hosting environments such as cPanel. • Monitor campaign performance, troubleshoot delivery or technical issues, and resolve problems independently and efficiently. • Analyze campaign results and prepare performance reports using Excel to support data-driven decision-making. • Collaborate with internal teams to execute marketing initiatives and identify ongoing workflow optimization opportunities.

• Conduct high‑volume outbound outreach via email, LinkedIn, phone, and other channels to identify and engage supply chain/logistics decision‑makers. • Qualify inbound and outbound leads, understand customer pain points, and articulate how the company's logistics visibility and freight services address those needs. • Set qualified meetings and demos with senior sales or leadership for deeper discovery and deal progression. • Build and maintain a clean, organized pipeline in the CRM, tracking activity, outcomes, and next steps. • Collaborate with sales leadership to refine messaging, ICP targeting, and outreach sequences. • Support campaign and content alignment by providing feedback from front‑line prospect interactions. • Monitor industry trends, competitor offerings, and market dynamics to inform outreach strategies and identify areas of strategic opportunity.

• Run continuous discovery with advisors, RIAs, and internal teams to validate problems before building • Own a single intake for feature and enhancement requests from CS, Sales, SE, and Product Marketing • Capture and prioritize feature gaps that block deals, using Sales as a discovery channel • Define the 'why' and success metric for each initiative and pressure-test against the ICP • Maintain a living quarterly roadmap tied to company goals (e.g., pilot-to-recurring conversion) • Make explicit prioritization calls, balancing new features, customer commitments, and technical health • Write clear PRDs with acceptance criteria and edge cases • Run internal requirements meetings with product owners, designers, and engineers • Keep at least two sprints of groomed, ready-to-build work ahead of the team at all times • Track delivery against commitments and surface risks early • Create release notes and coordinate newsletters with the Product Marketing team • Give Sales, CS, and customers timely answers on product questions and timelines.

• Build and nurture an engaged community of photographers and creators across social, email, and owned channels, while leading brand awareness initiatives that position the brand as the premium choice in the camera bag category. • Own digital marketing across paid, organic, email and lifecycle, SEO, and content, with clear accountability for growth metrics and omnichannel performance across DTC and B2B channels. • Build, manage, and optimize paid advertising campaigns across Google (Search, Shopping/Performance Max, YouTube, Display) and Meta (Facebook, Instagram), including campaign structure, audience segmentation, creative testing, and bid management. • Plan and execute product launch campaigns from teaser through post-launch, coordinating across creative, web, retail, and B2B stakeholders. • Use AI tools to improve and streamline marketing workflows, including content creation, campaign briefs, creative iteration, and reporting, while staying current on emerging AI marketing capabilities. • Analyze performance data and iterate quickly, managing budgets, forecasting spend, and reporting clearly on ROAS, CAC, and blended efficiency across channels.

• Build and nurture an engaged community of photographers and creators across social, email, and owned channels, while leading brand awareness initiatives that position the brand as the premium choice in the camera bag category. • Own digital marketing across paid, organic, email and lifecycle, SEO, and content, with clear accountability for growth metrics and omnichannel performance across DTC and B2B channels. • Build, manage, and optimize paid advertising campaigns across Google (Search, Shopping/Performance Max, YouTube, Display) and Meta (Facebook, Instagram), including campaign structure, audience segmentation, creative testing, and bid management. • Plan and execute product launch campaigns from teaser through post-launch, coordinating across creative, web, retail, and B2B stakeholders. • Use AI tools to improve and streamline marketing workflows, including content creation, campaign briefs, creative iteration, and reporting, while staying current on emerging AI marketing capabilities. • Analyze performance data and iterate quickly, managing budgets, forecasting spend, and reporting clearly on ROAS, CAC, and blended efficiency across channels.

• Conduct advanced candidate interviews to evaluate experience, communication skills, cultural fit, and overall alignment with client requirements. • Review recruiter recommendations and determine which candidates should advance to client presentation stages. • Partner directly with U.S.-based clients to understand hiring needs, provide recruiting updates, gather feedback, and align on hiring strategies. • Manage offer presentation, candidate negotiations, and closing activities throughout the hiring process. • Provide guidance, mentorship, and support to recruiters, helping improve candidate quality and recruiting effectiveness. • Develop and implement recruiting strategies for challenging searches across multiple industries and functions. • Identify opportunities to improve recruiting workflows, processes, documentation, and operational efficiency. • Collaborate with internal leadership to maintain high standards for candidate quality, client satisfaction, and hiring outcomes. • Monitor recruitment performance and contribute to continuous process optimization initiatives. • Support recruiters in overcoming sourcing, screening, and candidate management challenges.

• Manage and prioritize multiple email inboxes across business and personal accounts, monitor incoming communications, and draft responses as needed. • Coordinate calendars, schedule meetings, manage invitations, and ensure deadlines and appointments are accurately tracked across multiple business entities. • Organize and maintain digital files, documentation, and project priorities using Google Workspace. • Support administrative reporting, data entry, document preparation, and process documentation to improve operational efficiency. • Assist with invoicing, invoice tracking, and routine operational and vendor follow-ups. • Handle personal scheduling and administrative coordination, including appointments and family-related logistics.