Floowi Inc

• Own end-to-end lifecycle marketing strategy for large DTC clients, including roadmap development and high-impact initiative recommendations. • Lead client relationships, manage calls and presentations, proactively address escalations, and ensure long-term retention and satisfaction. • Translate performance data into actionable insights, create executive-ready reports, and guide client prioritization and strategic decision-making. • Oversee monthly scope management, coordinate with team leads to monitor utilization, adjust roadmaps, and ensure alignment with contracted hours. • Mentor and coach Specialists and Senior Specialists on strategy, execution quality, and client communication, while serving as a subject-matter expert on lifecycle marketing. • Oversee campaign and flow execution, perform QA on deliverables, and maintain accuracy, brand alignment, and technical excellence across accounts.

• Build and maintain strong relationships with pest control business owners while providing ongoing strategic guidance and support. • Conduct regular client conversations to understand business needs, explain pricing analysis, and communicate business metrics clearly and effectively. • Monitor client performance, troubleshoot issues, and provide recommendations to improve business outcomes and client satisfaction. • Develop and refine client playbooks and workflows to standardize and optimize service delivery processes. • Collaborate with internal teams to communicate client feedback, improve processes, and support the development of new service offerings. • Identify opportunities to expand existing client relationships through additional services and business growth initiatives.

• Receive, review, upload, and code vendor invoices accurately in Bill.com while ensuring all supporting documentation is attached and approval workflows are followed. • Process vendor bills, employee corporate card expenses, and inventory-related payables, including performing 3-way matching for inventory invoices and reconciling expense submissions. • Maintain and audit vendor records in Bill.com and NetSuite, ensuring accurate payment terms, GL coding, and organized digital documentation. • Monitor approval queues, follow up on outstanding approvals within SLA timelines, and escalate discrepancies, duplicate invoices, or missing information to the Accounting Manager. • Prepare and distribute AP aging reports, assist with month-end close support, reconcile vendor statements, and maintain prepaid schedules for review by the U.S. Accounting team. • Participate in cross-training initiatives, follow SOP documentation, identify process improvement opportunities, and comply with data security and confidentiality policies.

• Qualify inbound leads to determine fit and move suitable prospects forward in the sales process. • Conduct outbound outreach through phone calls, emails, and LinkedIn to generate new conversations. • Reactivate previous leads who showed interest but have not scheduled or continued in the process. • Follow up consistently with inbound and outbound prospects to help schedule discovery calls. • Maintain and update CRM records to ensure lead information, activity, and follow-ups are accurate. • Support the sales team by keeping pipeline activity organized and ensuring timely communication with prospects.

• Execute daily outreach across platforms such as LinkedIn, Instagram, Facebook, YouTube, email, and direct messaging channels to generate practitioner conversations and interview opportunities. • Manage outreach follow-ups, scheduling, confirmations, and interview coordination to maintain a consistent interview pipeline. • Drive growth of the free directory membership funnel and support the conversion of qualified practitioners into paid editorial memberships. • Maintain accurate pipeline stages, outreach activity, follow-up schedules, and reporting within CRM systems. • Support audience and platform growth initiatives across Instagram, Facebook, LinkedIn, YouTube, and email marketing channels. • Track interviews and partnerships throughout the full content lifecycle, from scheduling through publication and promotional stages. • Participate in video calls and professional outreach conversations with practitioners, practice managers, and executive assistants.

• Lead and deliver structured onboarding training for new clients, ensuring they understand the platform setup, core workflows, and role-specific features. • Design and refine training programs for different client personas, focusing on adoption and feature usage. • Track training progress and adoption outcomes in HubSpot, proactively addressing any risks to client engagement. • Collaborate with internal teams to maintain up-to-date training content, including recorded walkthroughs and guides. • Identify opportunities for training program improvements based on adoption data and client feedback.

• Execute 100 daily outreach efforts across email, Instagram, LinkedIn, and secondary platforms (Facebook, TikTok, Pinterest) using a documented weekly penetration plan. • Drive qualified prospects to claim their free Beauty Seek Directory page. • Ensure listings are completed and submitted as the first step in the editorial conversion path. • Convert conversations into recorded interviews. • Manage scheduling, confirmations, and attendance to meet weekly interview completion targets. • Re-engage interview guests and qualified prospects to sell editorial membership packages, including single reports and premium packages. • Maintain clean pipeline stages, follow-up schedules, and activity reporting across outreach, interviews, and closed editorial memberships.

• Manage and optimize HubSpot portals for multiple client accounts and internal operations, ensuring platform performance and usability. • Build and maintain workflows, automations, sequences, and lead nurturing campaigns across Marketing and Sales Hubs. • Configure and maintain CRM elements including deal pipelines, playbooks, forecasting tools, and lifecycle stages. • Develop reports, dashboards, and attribution models to track performance, ROI, and marketing-sales alignment. • Implement integrations with third-party tools and maintain data hygiene through segmentation, deduplication, and data management processes. • Conduct portal audits, identify improvement opportunities, and provide strategic recommendations to optimize platform usage and performance.

• Design 6–7 weekly email campaigns in Figma using established email design systems and brand guidelines. • Create custom email designs for product launches, promotional campaigns, and storytelling-focused moments. • Translate creative briefs and campaign direction into polished, mobile-first, conversion-focused email experiences. • Build and QA campaigns in Klaviyo or collaborate on clean handoffs for implementation. • Optimize layouts, CTA placement, hierarchy, and content structure through testing and iteration. • Support updates and redesigns of lifecycle email flows such as welcome and post-purchase campaigns. • Collaborate with retention and creative teams to continuously improve templates, workflows, and campaign performance.

• Manage and optimize HubSpot portals for multiple client accounts and internal operations, ensuring platform performance and usability. • Build and maintain workflows, automations, sequences, and lead nurturing campaigns across Marketing and Sales Hubs. • Configure and maintain CRM elements including deal pipelines, playbooks, forecasting tools, and lifecycle stages. • Develop reports, dashboards, and attribution models to track performance, ROI, and marketing-sales alignment. • Implement integrations with third-party tools and maintain data hygiene through segmentation, deduplication, and data management processes. • Conduct portal audits, identify improvement opportunities, and provide strategic recommendations to optimize platform usage and performance.