Role Description This role offers a compelling opportunity to lead high-impact email marketing strategies within a mission-driven environment focused on engagement and growth. You will own the full lifecycle of email campaigns—from strategy and execution to optimization—driving measurable outcomes such as donor acquisition, retention, and revenue growth. Working cross-functionally, you will align messaging across initiatives while ensuring a seamless and personalized experience for audiences. The position requires a strong analytical mindset combined with creative storytelling to deliver compelling, conversion-focused communications. You will leverage data, automation, and testing strategies to continuously improve performance and audience engagement. This is an ideal role for a results-driven marketer passionate about making a meaningful difference through digital channels. - Plan, develop, and execute comprehensive email marketing campaigns supporting fundraising, engagement, and retention goals - Design and optimize automated lifecycle journeys, including welcome, nurture, reactivation, and recurring engagement flows - Manage and maintain a centralized email marketing calendar to align cross-functional initiatives and campaigns - Develop and implement strategies to grow and maintain a high-quality subscriber base through acquisition and retention efforts - Apply segmentation and personalization techniques to deliver targeted, relevant messaging - Conduct A/B and multivariate testing to optimize subject lines, content, timing, and calls-to-action for improved performance - Analyze campaign metrics and translate insights into actionable optimization strategies to increase engagement and revenue - Collaborate with internal teams to ensure consistency across messaging and enhance overall user journeys - Ensure all communications meet high standards for quality, accessibility, and mobile responsiveness Qualifications - Bachelor’s degree in Digital Marketing, Communications, or a related field - 3 to 5+ years of hands-on email marketing experience, preferably in a nonprofit or mission-driven environment - Proven success managing complex email campaigns and automated workflows that drive measurable results - Strong understanding of segmentation, personalization, deliverability, and list management best practices - Data-driven mindset with the ability to analyze performance metrics and implement improvements - Experience with CRM and email marketing platforms such as Salesforce, HubSpot, Marketing Cloud, or similar tools - Demonstrated ability to optimize conversion rates and sustain audience growth - Strong written and verbal communication skills with attention to detail and quality - Ability to manage multiple projects, meet deadlines, and adapt quickly in a dynamic environment - Collaborative mindset with experience working across departments to achieve shared goals - Comfortable working remotely with minimal supervision and flexible scheduling when needed Benefits - Competitive salary and performance-based incentives - Comprehensive healthcare coverage including medical, dental, and vision insurance - Retirement savings plan options - Paid time off, sick leave, and flexible scheduling - Opportunities for professional development and career growth - Fully remote work environment with flexibility - Meaningful work contributing to impactful, mission-driven initiatives

• Develop, set up, and manage email marketing campaigns using HubSpot to support demand generation and customer lifecycle workflows. • Build and maintain automated email sequences and CRM workflows aligned with buyer behavior and structured follow-up processes. • Ensure accurate and professional communication of shipping and logistics information through well-crafted email campaigns. • Collaborate directly with the sales team to integrate email outreach with lead qualification and pipeline progression. • Monitor campaign performance and refine sequences to improve engagement and conversion outcomes.

• Email Automation & Nurture Systems - Build and manage multi-step email sequences (cold, warm, reactivation, nurture) - Design lead warming journeys for inactive or cold databases - Create behavior-based workflows (opens, clicks, replies, inactivity triggers) - Continuously optimize flows for conversion, engagement, and pipeline growth • Deliverability & Domain Health - Set up and manage: - SPF, DKIM, DMARC - Domain warming strategies - Inbox rotation & sending limits - Monitor and improve: - Inbox placement (avoid spam/promotions) - Domain reputation & sender score - Conduct regular spam audits & blacklist checks • CRM & Lead Management Automation - Implement auto-tagging, segmentation, and routing systems - Ensure proper tracking of: - Lead source - Lifecycle stage - Engagement levels - Build workflows that sync across tools (CRM ↔ email ↔ outreach tools) • Zapier & System Integrations - Build and manage automations using Zapier (or similar tools) - Connect tools like: - CRM (HubSpot, Gmail, Google Sheets and more as needed) - Email platforms (Instantly, Mailchimp, ActiveCampaign, etc.) - Lead sources (forms, ads, outbound tools) - Ensure clean data flow across the entire funnel • Campaign Optimization & Analytics - Track and improve key metrics: - Open rates - Reply rates - Leads - Conversion rates - Deliverability scores - Run A/B tests on: - Subject lines - Copy - Send times - Identify bottlenecks and continuously improve performance

Role Description Our Email & SMS Marketing Manager is responsible for strategizing, executing, and optimizing email and SMS marketing campaigns to enhance customer engagement, retention, and revenue growth. This role requires a deep understanding of audience segmentation, lifecycle marketing, and data-driven decision-making. You will manage and expand our email and SMS channels, ensuring campaigns are high-performing and aligned with overall marketing goals. The ideal candidate has extensive experience with Klaviyo or similar, an analytical mindset, and a passion for delivering personalized, impactful messaging. Responsibilities - Develop and execute email and SMS marketing strategies to drive sales and engagement - Manage and maintain customer data within Klaviyo, ensuring accurate audience segmentation, list hygiene, and CRM best practices to enhance targeting and personalization - Implement strategies to grow email and SMS subscriber lists while maintaining quality and compliance - Analyze email and SMS campaign performance, including open rates, CTRs, conversion rates, and revenue impact, while providing regular reporting with insights and recommendations - Optimize email/SMS templates for deliverability, engagement, and conversion using A/B testing and personalization strategies - Work closely with content, design, and product teams to ensure consistent messaging and brand voice - Create automated workflows, behavior-based messaging sequences, and winback campaigns to enhance customer retention - Manage the organic social content calendar in alignment with email campaigns, overseeing daily posting, engagement, and scheduling to maintain cohesive cross-channel messaging - Stay up to date with industry trends, updates to the email service provider (Klaviyo), and best practices to enhance the effectiveness of campaigns - Develop, document, and implement best practices for email and SMS marketing to ensure consistent execution across the team Don’t know about ponds? That’s ok! You’ll be trained to be proficient in your job. We utilize an interactive combination of hands-on and visual training to ensure everyone has a full understanding of the TPG family of brands' proactive approach to pond management. Qualifications - 4+ years of experience in email and SMS marketing, with a strong focus on strategy, automation, and analytics - Experience working with D2C Ecommerce brands is required - Expert-level proficiency in Klaviyo or similar email service provider platform, including flows, segmentation, reporting, and integrations - Strong analytical skills with the ability to interpret data, identify trends, and optimize campaigns for performance - Experience with A/B testing, deliverability best practices, and email/SMS compliance regulations for email and SMS - Strong project management skills utilizing work management software (such as Asana) - Excellent written and verbal communication skills, with attention to detail - Basic HTML and CSS knowledge for email formatting is a plus Requirements - This position requires manual dexterity for typing, sitting at a desk, and looking at a computer screen for long periods of time. - Portions of the position may require job shadowing and training, which includes physical activity of lifting 25-35 pounds and standing for long periods of time. Benefits - Blue Cross Blue Shield Medical - Blue Cross Blue Shield Dental - Blue Cross Blue Shield Vision - Short-term Disability Insurance - Long-term Disability Insurance - Accident Insurance - Critical Illness Insurance - Life Insurance - Paid Time Off - Holiday pay effective immediately (8 holidays recognized) - 401 (k) with employer 4% match and revenue sharing - Employee referral program - Additional Training Programs: Career Development and Department Shadows Company Description TPG, Inc. is a growing company with over 160 employees. We are a manufacturing company for pond, lake, and water garden supplies with customers in all 50 states, servicing both wholesale and end-users. Our mission is to help the world enjoy ponds by being passionate, knowledgeable, and providing innovative solutions. TPG, Inc. is not just a team—we’re a tribe that is ongoing and more like a family. We have fun, pursue our goals, and help each other grow together. Becoming part of TPG, Inc. means more than getting a job; it’s a career move. We will give you the support you need to grow with us. TPG, Inc. encompasses a family of businesses to support customers in all pond aspects: - Airmax, Inc. – business-to-business and manufacturing. - The Pond Guy, Inc. – direct-to-consumer. - The Pond Guy, Inc. – local services division. How To Apply For This Position - Step 1: Submit Your Resume. - Step 2: If selected for further review, you will receive a request to take a ten-minute survey. Please complete the survey within three days of receipt. - Step 3: If selected for further review, you will be contacted for an interview. The Pond Guy, Inc. prides itself on the quality of its employees, and as such, candidates who receive a job offer will be required to successfully pass a drug/toxins test and background check.