Boulevard

Role Description We’re looking for an Account Executive I who can turn SMB prospects into long-lasting partners and Boulevard evangelists. The Account Executive will drive revenue for the business by understanding the client needs and offering recommended action. You are a trusted advisor and partner to our clients, maintaining a highly consultative approach. A successful candidate will have experience with SaaS systems and Full Sales Cycle B2B sales. - Generate new leads and new relationships by keeping a pulse on the industry - Develop sales strategies and stay up-to-date with business trends - Deliver sales presentations and product demonstrations (half of your time) - Maintain a robust new business pipeline through regular prospect follow-up and nurturing - Conduct pricing negotiations - Close new business deals Qualifications - Minimum of 1-3 years of full cycle B2B software sales and prospecting experience, with a background in selling to the beauty, aesthetics, or self-care market (Bonus points for medspa experience) - A Bachelor’s degree or equivalent work experience - Experience with Salesforce (or similar CRM), Outreach, Gong & Chili Piper - Strong communication skills and enthusiasm for prospecting and meeting new people - Organizational and time-management skills - Ability to negotiate contract terms effectively - Strong sense of urgency that moves clients from analysis to action - Enthusiasm for working in a high-growth entrepreneurial environment Requirements - This role is ineligible for residents of Washington & Hawaii. Benefits - Starting cash compensation for Account Executive I: $65,000 + $65,000 OTC - Starting cash compensation for Account Executive II: $75,000 + $75,000 OTC - 401(k) match plus dental, medical, vision, and life insurance - Flexible vacation day policy - Fully remote work with a monthly work from home stipend - Family planning resources and specialized support programs - Equity opportunities to grow with Boulevard - Boulevard Bucks Learning and Development program

• Design and continuously improve Boulevard’s end-to-end growth system—from acquisition through pipeline and revenue. • Define budget allocation strategies, optimization goals, and performance constraints for AI-driven campaign execution. • Lead structured experimentation across creative, targeting, offers, and landing pages. • Evaluate performance through a business lens—focusing on pipeline quality, CAC, and revenue impact. • Partner with RevOps and Marketing Operations to ensure accurate tracking, attribution, and data integrity across systems. • Collaborate with Sales to understand lead quality, conversion rates, and pipeline performance. • Guide creative strategy by identifying high-performing concepts, refining messaging. • Monitor AI-driven outputs and adjust strategies to improve performance.

• Define and lead Boulevard's creative vision • Bring the brand to life in bold, differentiated ways • Own how Boulevard shows up visually across every touchpoint • Build a cohesive, modern, scalable creative system • Guide and grow a multidisciplinary creative team • Partner closely with Brand, Content, Product Marketing, Demand Gen, and Product Design • Raise the bar for craft, storytelling, and creative effectiveness • Ensure creative work drives measurable business impact across awareness, engagement, pipeline, and customer experience

• Run commercial deals and answer regulatory and product questions associated with a payments platform in a regulated market. • Handle the everyday legal needs of a fast-growing company mostly on your own judgment. • Work autonomously, partner directly with teams, and escalate genuinely novel, high-risk, or strategic matters. • Serve as the dedicated legal partner to a portfolio of product and business teams. • Advise on a broad range of legal matters, including payments and FinTech, healthcare/MedSpa compliance, consumer protection, marketing, privacy, data governance, intellectual property, and dispute resolution. • Lead the drafting, review, negotiation, and management of commercial agreements. • Own and continuously improve contract templates, playbooks, and legal processes.

• Own the industry narrative for Medspa. • Grounded in deep research, customer insight, and constant market scanning, you'll develop and maintain Boulevard's industry narrative for Medspa market. • You’ll be an internal SME on topics like clinical and aesthetic trends, regulatory dynamics, and where the industry is headed. • Own and share regular reports on the state of the Medspa industry, improving internal knowledge and keeping the company up to date on the latest trends, movements, and forecasts. • Lead voice-of-customer work and win/loss analysis. • Leverage research from the Competitive Intelligence team to maintain a deep, current view of how we stack up against direct and adjacent competitors in each vertical. • Develop and own our internal toolkit for the Medspa vertical, including differentiated positioning, messaging frameworks, ICP definitions, and target account guidance. • Identify priority sub-segments within each vertical and shape Boulevard's go-to-market approach for each. • Partner with Sales, Growth Marketing and Brand to design and execute vertical-specific go-to-market plays that reflect each market’s nuances, build pipeline, and accelerate conversion. • Inform product direction by equipping your R&D PMM peers with deep vertical insight on roadmap priorities and sequencing to win in each market. • Bring vertical-specific insights to how Boulevard prices and packages our offerings: what bundles resonate, what features operators expect, and willingness-to-pay. • Work with the Strategy team to identify, size, and pressure-test adjacent vertical opportunities where Boulevard could win. • Build the case for entry with a clear view of TAM, buyer needs, competitive dynamics, and the product investments required. • Partner with leadership to translate validated opportunities into a focused GTM approach.

• Lead product marketing strategies for salon and spa sectors. • Analyze market performance and adjust strategies accordingly. • Collaborate with cross-functional teams to enhance client experience. • Develop and execute marketing plans to promote Boulevard's platform.

• Lead small initiatives within your squad in partnership with Product and Design. • Lead large initiatives within your squad in partnership with Product and Design. • Help lead your domain, owning multiple initiatives from inception to completion. • Collaborate on technical vision while promoting a culture of excellence, innovation, and continuous improvement. • Champion the maintenance and continuous improvement of an observable, secure, and efficient codebase. • Lead and mentor engineers in career development, encouraging skill enhancement and ownership opportunities. • Partner with product, design, marketing, and executive stakeholders throughout the product delivery lifecycle in order to achieve outcomes that align with company objectives. • Participate in an on-call rotation.

• Own the end-to-end technical health of the Salesforce platform, including architecture, performance, and scalability. • Partner with Salesforce Admins, external consultants, and cross-functional stakeholders (Sales, Finance, Engineering) to design and deliver robust solutions. • Establish and enforce development best practices, code quality standards, and deployment processes. • Lead the design and implementation of complex quote-to-cash workflows using Salesforce Revenue Cloud. • Support sophisticated pricing models, including usage-based pricing, hierarchical account structures (e.g., franchises), and subscription lifecycle management. • Build and maintain flows for quoting, amendments, renewals, invoicing, and revenue operations. • Troubleshoot and resolve issues across CPQ configurations, pricing logic, and billing processes. • Design and develop scalable solutions using Apex and Lightning Web Components (LWC). • Build and maintain automation across flows, triggers, and platform events. • Refactor legacy implementations to improve performance, maintainability, and alignment with modern Salesforce patterns. • Ensure adherence to Salesforce governor limits and platform constraints.

• Support Chief Financial Officer with complex calendar management and prioritization. • Coordinate meeting logistics for Board meetings, investor engagements, and financing events. • Ensure meeting readiness and information flow between stakeholders. • Provide secondary support to Finance leadership as needed during critical periods.

• Own product areas end-to-end: from problem definition through launch and iteration, ensuring design intent is preserved in production. • Translate complex product and operational requirements into simple, intuitive user experiences — ensuring clarity, usability, and trust in every flow. • Validate assumptions through lightweight research: talk directly with customers, run usability tests, and iterate based on evidence. • Use AI tools in your design workflow to explore edge cases, pressure-test logic, and prototype flows faster. • Share work openly in critique and reviews, contributing to a culture that values quality, clarity, and outcomes over artifacts. • Contribute to the evolution of Boulevard's design system by extending components and defining patterns that scale across the platform.