• Own the development and execution of Brand Communications strategy, including disease awareness, market shaping, and launch narrative across HCP, patient, advocacy, media, and scientific audiences • Develop and govern the content calendar for Brand PR, ensuring message consistency, channel sequencing, and compliance across earned and owned channels • Own paid amplification strategy for earned content, including boosting of media coverage, publication announcements, and disease education assets within pre-approved legal and regulatory frameworks • Lead product-specific media strategy and launch communications planning, including key milestones, narrative arcs, and channel sequencing in coordination with Brand, Corporate Communications, and Medical teams • Partner with commercial, digital, and brand teams to ensure consistent narrative translation across paid, owned, and earned channels • Drive disease-state education and awareness programs, including unmet-need storytelling and pre-launch market seeding across HCP and patient audiences • Own congress and data communications strategy, including partnership on press release development, on-site media engagement, KOL interview logistics, and post-congress amplification • Partner on the KOL and DOL engagement strategy and integration of clinical voice into PR planning • Partner with Medical Affairs and Brand Marketing to build and execute advocacy partnerships across cardiology, hypertension, primary care, and health-equity organizations, designing original co-created initiatives beyond transactional sponsorships • Develop and execute celebrity and patient ambassador programs, including identification, vetting, onboarding, content development, channel planning, speaker preparation, and MLR/PRC compliance guardrails • Develop and execute patient story programs tied to the disease experience, including identification of storytelling opportunities, content development, speaker preparation, channel planning, and compliance guardrails • Own brand and disease-state social media strategy and content calendar, coordinating with Digital and MarTech on channel planning, content amplification, and reuse across approved channels • Build and operate a real-time flag-and-act capability for brand-relevant media, social, advocacy, and competitive moments, including monitoring, tiered escalation, internal routing, and rapid approval protocols • Develop issue-preparedness infrastructure, including scenario planning, pre-approved holding statements, and response protocols in coordination with Legal and Corporate Communications, with alignment to corporate issues-management protocols • Lead and manage the Brand PR agency end-to-end, including day-to-day direction, briefing, feedback, budget oversight, performance management, and quarterly planning • Serve as the primary bridge between Brand Marketing, Corporate Communications, Medical Affairs, Legal, Regulatory, Investor Relations, and external agency partners on all communications matters • Actively participate in MLR/PRC, bringing Brand PR materials through review efficiently, with strong version control, clear approvals, and minimal rework • Measure message pull-through, quality of coverage, share of voice, engagement, advocacy progress, and recommendations for optimization • Manage the Brand Communications budget and relevant external vendor and agency relationships

• Build and grow Jerry's organic presence across key channels like Reddit, Quora, YouTube, and TikTok — the places our customers actually congregate • Develop Jerry's playbook for how to show up in each community: when to post, when to reply, when to stay silent • Grow Jerry’s subreddits into active, trusted communities • Build a content and engagement strategy that scales without losing authenticity, leveraging AI where it helps • Work with Growth and Content teams to ensure consistency across channels • Measure what matters: sentiment, share of voice, referral traffic, and LLM citation

Title: Manager, Brand Communications (Basketball) Location: Portland, OR, US TEAM: Brand Management & Communications Contract Type: Full time Number: 546852 Workplace: Full time Department: Brand Management & Communications Job Description: POSITION OVERVIEW At adidas, we never launch a product unless we consider it perfect. Our teams combine creativity, cultural insight, consumer understanding, and commercial expertise to create brand experiences that connect with consumers. Every communication strategy is built to strengthen the brand, bring product stories to life, and create impact across consumer touchpoints. The Manager, Brand Communications - Basketball develops and manages retail and digital communication strategies for the US Basketball business. Guided by the global and US Basketball direction established by the Senior Communications Manager, this role translates category priorities into integrated plans that support wholesale partners and connect with consumers. Working across Brand Communications, Wholesale Marketing, Digital, Retail, PR, Events, Product, Sports Marketing, and global teams, this position leads integrated planning for key concepts and category initiatives. The role serves as a direct connection between North America Wholesale Marketing and the Global Basketball Business Unit to ensure global strategies are relevant, actionable, and impactful in the US market. KEY RESPONSIBILITIES Category Expertise: Maintain a deep understanding of category business priorities, sell-in objectives, product strategies, and Go-To-Market milestones. Consumer and Culture Insights: Build an in-depth understanding of basketball athletes, consumers, and surrounding culture to inform strategic decisions and strengthen marketing relevance. Global Strategy Alignment: Partner with the Global Brand Communications Storytelling team to understand global strategies, positioning, and support plans for key concepts. Market Relevance: Influence creative development to ensure global campaigns and tools are relevant for the US market, particularly wholesale partners, while identifying and addressing communication gaps. Integrated Communications Planning: Lead integrated planning for key concepts and category initiatives by establishing communication goals and guiding campaign strategy and execution. Cross-Functional Leadership: Mobilize teams across PR, Retail, Events, Product, Sports Marketing, Digital, and Account Marketing to deliver coordinated consumer experiences. Creative Development: Build and deliver strategic briefs to internal teams and external agency partners that extend or adapt global creative platforms for the US market. Wholesale Partnership: Partner with Wholesale Marketing to identify retail opportunities and ensure Brand Marketing toolkits are relevant, actionable, and impactful. Seasonal Storytelling: Create and deliver holistic presentations that bring key concepts and category marketing plans to life and support seasonal sell-in. Budget Prioritization: Manage and influence category budget priorities across related initiatives in partnership with internal and external stakeholders. Performance Measurement: Support marketing activation post-mortems to assess communication effectiveness using key performance indicators, analytics, and campaign learnings. REQUIRED QUALIFICATIONS • Bachelor's degree in Marketing, Advertising, or a related field. • Minimum 4 years of marketing experience, preferably within a sporting goods, consumer goods, fashion, or lifestyle organization. • Equivalent combination of education and experience may be considered in place of a degree. • Experience developing integrated marketing communications programs. • Strong understanding of how elements across the marketing mix influence consumer motivation and behavior. • Experience developing innovative marketing strategies with strong creative instincts. • Strong customer-facing, partnership, and influencing skills. • Ability to lead and mobilize cross-functional teams without direct management responsibility. • Strong project management, planning, and organizational skills with the ability to navigate changing priorities. • Strong presentation skills and extensive experience building impactful PowerPoint presentations. • Strong knowledge of sport, fashion, lifestyle, and consumer culture. PREFERRED EXPERIENCE • Experience within basketball, sporting goods, fashion, lifestyle, or culturally relevant consumer categories. • Hands-on experience developing or leading digital strategy. • Experience working across retail, wholesale, digital, PR, events, and sports marketing channels. • Experience adapting global creative platforms and campaigns for a local market. • Experience partnering with advertising, design, or creative agencies. • Understanding of the sporting goods industry and related retail and wholesale channels. • Experience using KPIs, analytics, and campaign post-mortems to evaluate communication effectiveness. WORK ENVIRONMENT This position follows the adidas hybrid work policy and is based in Portland, Oregon. Employees are expected to work in the office Monday through Thursday, with the flexibility to work remotely on Friday. In-office attendance is required on Fridays when business needs involve a high degree of collaboration or an in-person presentation. The role operates in a fast-paced, collaborative, and culturally connected marketing environment. The position requires frequent partnership across global and US teams, commercial functions, wholesale partners, and external agencies. Travel may be required based on business needs. The working language is English. REPORTING STRUCTURE This role reports to the Senior Communications Manager and supports the US Basketball business. The position has significant cross-functional exposure to Global Brand Communications, the Global Basketball Business Unit, Wholesale Marketing, Account Marketing, PR, Retail, Events, Product, Sports Marketing, Digital, and internal and external creative partners. COMPENSATION & BENEFITS Actual salary will be based on various factors, including a candidate's experience, qualifications, skills, competencies, and proficiency for the role. Employees are eligible to earn an annual bonus based on both company and personal performance. • Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription plans. • Adoption, surrogate, and fertility support programs. • Short and long term disability coverage. • Basic life and AD and D insurance with supplemental employee paid options. • 401(k) plan and Stock Purchase Plan with employer match. • Education assistance for eligible full time employees. • 12 weeks of paid parental leave and generous leave policies. • Flexible time off accrued at 0.4388 hours per day, increasing with tenure. • Twelve paid holidays plus milestone Service Time Off. • Employee product discounts and access to wellness programs. EQUAL EMPLOYMENT OPPORTUNITY At adidas, we foster a workplace culture built on respect, collaboration, and opportunity where employees can grow, contribute, and perform at their best. We value diverse perspectives, experiences, and backgrounds because they strengthen our teams, drive innovation, and help us better serve athletes, consumers, and communities around the world. adidas is proud to be an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. - COURAGE: Speak up when you see an opportunity; step up when you see a need.. - OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. - INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. - TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. - INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. - RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

• You support the development and implementation of our B2B commercial strategy for ESN and translate strategic initiatives into concrete actions for the trade • You develop customer- and channel-specific growth plans together with Sales, Brand and Trade Marketing • You manage go-to-market projects – from assortment and portfolio recommendations to promotions and innovation launches • You analyze sales, distribution, profitability and sell-out data and derive concrete action recommendations for our sales teams • You develop and drive sales stories, sell-in materials, category arguments and presentations for key accounts • You support the development of pricing, promotions and portfolio recommendations and contribute to ensuring profitable growth • You coordinate cross-functional projects with Sales, Brand, Product, Category Management, Trade Marketing, Supply Chain, Finance and external partners • You identify process and commercial excellence improvement opportunities and drive them forward independently • You support the Brand Commercial Lead with strategic projects, business reviews and the development of our B2B organization