CALSTART

• Provide comprehensive administrative and operational support across the full employee lifecycle. • Manage onboarding and offboarding activities. • Maintain employee records. • Support HR systems and reporting. • Ensure an exceptional employee experience.

• Develop and implement an integrated communications plan aligning with CALSTART’s mission, programs, and policy initiatives. • Establish and maintain a consistent brand voice and messaging for CALSTART and each program/initiative, ensuring alignment across all channels. • Serve as a thought partner to program leads and policy teams to translate technical objectives into compelling, funder- and stakeholder-ready narratives. • Proactively secure media coverage across national, trade, regional, and digital outlets; build and maintain strong relationships with journalists and editors. • Prepare press materials, talking points, op-eds, policy briefs, and briefing documents for leadership. • Manage media inquiries, coach spokespeople, and arrange interviews or events as needed. • Own creation of high-quality content (press releases, blog posts, newsletters, annual reports, impact dashboards, case studies, capability briefs). • Oversee design and production of multi-channel assets (PPTs, fact sheets, social media, website content) in collaboration with internal teams and external vendors. • Lead storytelling for program successes, pilots, deployments, policy wins, and research findings. • In conjunction with the web team, develop digital strategy for web presence on CALSTART.org that furthers the mission of the organization • In collaboration with Integrated Marketing teams, develop strategies for social media engagement and email marketing that amplify our messages, and extend our reach. • Monitor analytics, measure impact and adjust tactics to improve reach, engagement and message pull through. • Plan and execute events, briefings, roundtables, and webinars that connect CALSTART with policymakers, funders, industry partners, and other stakeholders. • Prepare senior leadership for appearances and briefings; represent CALSTART at external events when appropriate. • Coordinate with a small but mighty communications team and cross-functional partners. • Roll up your sleeves to contribute directly to writing, editing, and project execution while fostering collaboration across departments. • Develop and track KPIs for communications performance (media impressions, share of voice, website traffic, campaign engagement, donor/partner awareness). • Ensure compliance with donor communications policies and appropriate disclosure for funded programs.

• Lead strategy, execution, and market acceleration efforts across zero-emission personal mobility, last-mile delivery, and school mobility • Shape the national vision for innovative mobility • Create and drive program development • Influence policy and ensure the fiscal health of the initiative • Collaborate closely with other initiatives, policy, business development, regional offices, and member services

• Lead execution of non-incentive clean transportation projects, overseeing day-to-day delivery of complex zero-emission transportation initiatives across grid integration, utility engagement, market development, and infrastructure planning, while managing scopes, schedules, budgets, risks, and dependencies • Supervise and develop staff (3-4 CALSTARs), including project managers and technical team members, by providing coaching, performance feedback, and professional development support aligned with CALSTART’s people-management and inclusive leadership practices • Translate portfolio strategy into action, working closely with the Senior Director to convert organizational priorities into executable project plans, workplans, and roadmaps that deliver measurable outcomes • Serve as a cross-functional integrator, coordinating closely with policy, other CALSTART initiatives especially Light-duty, Innovative Mobility, Truck and Off Road and Drive to Zero, as well as non-initiative teams like Data and Analytics, Demonstration and Technical Assistance, Member Engagement, and Business Development teams to ensure alignment, information flow, and high-quality delivery across the non-incentive portfolio • Ensure delivery excellence and continuous improvement, tracking milestones, KPIs, and outcomes; proactively identifying risks; and implementing corrective actions and process improvements to strengthen project transparency, reporting, and performance • Support utility and grid-focused initiatives, corridor-planning strategies and infrastructure technical offerings contributing to zero-emission transportation infrastructure planning, corridor development, and innovative efforts that advance CALSTART’s mission • Engage external stakeholders and partners, representing CALSTART in meetings with members, utilities, and partners, and contributing credible, responsive leadership in program and project discussions • Contribute to organizational growth, supporting non-incentive business development through business and proposal development, project scoping, partnership coordination, and advancement of new opportunities

• Shape and tell the external brand marketing narrative • Ensure consistent, differentiated messaging across all channels • Direct development of value propositions, audience personas, and positioning • Coordinate integrated marketing programs spanning content strategy, demand generation, digital, events, PR, and brand management • Collaborate with senior leadership to translate complex technical concepts into clear, executive-ready communications • Manage and influence external agencies and internal cross-functional teams

• Lead CALSTART's strategic growth and programmatic impact across the Western Region, with a strong emphasis on California's role as the leading market for zero-emission transportation • Oversee and guide CALSTART’s current regional offices and help build the organization’s presence in growth markets such as the Southeast and Texas • Lead the Business Development team to align regional priorities with organizational growth and mission. • Identify the specific programs, partnerships, and policy actions needed to accelerate transportation electrification in California and in each region CALSTART serves • Develop deep familiarity with the unique regulatory, infrastructure, fleet, and market conditions in each region and use that understanding to inform strategy • Serve as a key thought partner to the CEO, EVP of Initiatives, Head of Policy, and VP of Strategic Programs and Innovation, helping to align regional priorities with CALSTART's organizational mission • Drive collaboration and knowledge sharing across regional teams, ensuring lessons learned and successful models in one market are adapted for others • Represent CALSTART in key regional and national forums shaping transportation policy and investment strategies • Build and maintain deep partnerships with federal, state, and local agencies, utilities, fleets, manufacturers, and technology providers • Facilitate collaboration between public and private stakeholders to accelerate deployment of advanced transportation technologies • Lead large-scale programs and initiatives that support technology commercialization and market adoption • Identify opportunities to pilot and scale innovative technologies across fleets, infrastructure networks, and mobility systems • Champion new ideas and help build organizational support for innovative approaches to market transformation • Guide regional staff and cross-functional teams to deliver impactful programs and measurable outcomes • Support CALSTART's broader organizational strategy by ensuring regional initiatives contribute to national goals • Foster a culture of collaboration, innovation, and high performance

• Track deadlines, submit materials and both plan and coordinate timelines for major global and regional events • Coordinate internal team participation and prep for events, including briefing materials and debrief sessions. • Monitor project timelines and ensure follow-ups on key tasks, including stakeholder outreach and internal deliverables. • Support event organization by inviting and coordinating panelists, tracking submissions, and ensuring timely responses from staff and participants. • Facilitate internal project tracking and team check-ins to ensure progress and accountability. • Arrange travel logistics, particularly for the Senior Director and representatives attending international events. • Support internal meeting scheduling, agenda development, and note-taking for team and collaborative meetings. • Prepare briefing materials and ensure timely access to relevant documents for meetings, events, and stakeholder engagements. • Organize and maintain up-to-date records and documentation across platforms and systems, including presentations and annual reports, ensuring accessibility, version control, and clear labeling. • Ensure materials are well-organized and readily accessible to support internal coordination and external communications. • Coordinate internal communications to ensure team members are informed and aligned on priorities, updates, and deadlines.

• Lead and execute the operational strategy for voucher processing programs, ensuring vouchers are processed accurately and within program timelines. • Supervise and support Voucher Processing Managers and their teams, providing guidance on workload management, performance expectations, and staff development. • Monitor workflow, queue health, and production metrics to maintain processing targets and identify operational bottlenecks. • Collaborate with internal teams including policy, technology, data, and finance to resolve issues, improve systems, and ensure program compliance. • Identify opportunities to improve operational processes, enhance team efficiency, and support the long-term scalability of voucher processing programs.

• Manage and optimize Salesforce CRM to support business operations across marketing, customer service, and processing teams. • Lead technical planning, implementation, and maintenance of Salesforce projects, ensuring alignment with strategic business goals. • Develop and customize Salesforce solutions focused on process automation, data integration, and system improvements to drive efficiency. • Serve as the primary liaison between technical teams and business units, translating business requirements into technical executions. • Monitor and report on Salesforce performance using data to assess KPIs like user adoption, system utilization, and ROI. • Lead training sessions and workshops to maximize user engagement and competence with new Salesforce features and updates. • Champion Salesforce best practices and compliance, ensuring adherence to legal standards, data security, and company policies. • Design strategic initiatives that utilize Salesforce to support business growth and client engagement, such as system migrations and new feature rollouts. • Foster a diverse and inclusive technology environment, considering diversity, equity, and inclusion in all system developments and user interactions. • Maintain robust relationships with stakeholders, including senior leadership, aligning Salesforce development with broader business strategies. • Ensure meticulous documentation and data management practices to uphold system accuracy and compliance.

• Lead strategy, execution, and market acceleration efforts across zero-emission transit and school bus sectors. • Work closely with other initiatives, activities, and regional office leads to align priorities and advance effective technologies, policies, and programs for zero-emission buses nationwide. • Drive initiative strategy, influence policy, develop and manage implementation of innovative programs, and cultivate strong industry and government partnerships. • Manage and grow a high-performing team while overseeing a portfolio of complex programs, incentive projects, research initiatives, and market acceleration efforts that advance zero-emission transit and school bus deployment. • Report to the Executive Vice President of Initiatives, collaborating with Policy, Business Development, Regional Offices, Technology, and Member Services.