Aperture

- The full Aperture OS codebase — architecture, quality, and evolution. - Feature development end-to-end: scoping, building, shipping, iterating. - API integrations — pulling data from ad platforms, creative tools, and internal systems. - AI and LLM integrations — we use AI heavily in our creative and analysis workflows. - Database design and data modelling as the product grows. - Infrastructure, hosting, and deployment — keeping things running reliably. - Security, access control, and compliance for a multi-client environment.

Role Description Aperture OS is an internal tool we've built to give us an operational edge. It helps us track performance, manage creative workflows, and surface insights across our client portfolio in ways that off-the-shelf tools don't. Now we want to scale it. We're looking for someone to own it. Not manage it. Own it. You will be the primary engineer and technical decision-maker for Aperture OS. You'll define what it becomes, how it's built, and how it serves the team. You'll work directly with the founder and client teams to understand what's needed and build it — properly. This is a serious ownership opportunity at a fast-moving company that knows what it wants and gives its people room to deliver it. What you'll own - The full Aperture OS codebase — architecture, quality, and evolution. - Feature development end-to-end: scoping, building, shipping, iterating. - API integrations — pulling data from ad platforms, creative tools, and internal systems. - AI and LLM integrations — we use AI heavily in our creative and analysis workflows. - Database design and data modelling as the product grows. - Infrastructure, hosting, and deployment — keeping things running reliably. - Security, access control, and compliance for a multi-client environment. Qualifications - Proven track record shipping with AI-first development tools: Lovable, Cursor, or similar. - Experience owning a full codebase, not just contributing to one. - Strong command of TypeScript and React on the frontend; and serverless/edge functions for backend logic. - Good working knowledge of Supabase for authentication and database (Postgres). - Experience integrating third-party APIs, especially AI and LLM APIs. - Solid working knowledge of DNS, domain management, SSL/TLS, and hosting configuration. - Experience scaling systems in a multi-tenant SaaS environment, with asynchronous processing such as worker fleets, pub/sub, queues and streams. - A sensible approach to testing: you know what needs a test and what doesn't. - You think about security and data compliance as you build, not as an afterthought. - Strong product instincts: you know the difference between something that works and something that is right. - Ability to set priorities and make tradeoffs without constant direction. - Familiarity with performance marketing, ad creative testing, or growth tooling. Requirements - Comfortable with ambiguity and thrive in environments where the spec isn't always written in advance. - Ability to move quickly when speed is needed and slow down when precision matters. - Care about the product you're building, not just the code. - Experience in a startup or early-stage environment. - Use AI tools in your daily workflow — not as a crutch, but as a force multiplier. - Genuine curiosity about performance marketing, growth, or adtech. - Feel ownership when something breaks at 2am. Benefits - Work from anywhere, with flexibility around how you structure your day. - Regular team meetups and events. - Travel to team meetups covered. - Direct exposure to a fast-growing business and its founder. - Real ownership of a product people use every day. - A high-trust role with responsibility from day one.

Role Description We’re hiring a Creative Strategist to help build, lead and scale Aperture’s performance creative engine. This is not a “make pretty ads” role. This role sits at the intersection of: - Performance marketing - Social-native copywriting - User psychology - Creator-led production - AI-native research - Creative testing systems - Funnel and offer strategy - Platform-native growth We’re hiring a Graphic Designer to support and scale our performance creative output. This is not a brand-only or static design role. You’ll be working on ads. A lot of them. Your job is to take creative concepts and turn them into high-performing visuals across paid social, UGC, statics and emerging formats. You’ll work closely with creative strategists, performance teams and creator managers to produce assets that are clear, fast, native to platform and built to convert. This role sits at the intersection of: - Design - Performance marketing - Creative testing - Social-native content - AI-assisted production Creative is now one of the biggest levers in paid acquisition. As targeting becomes more automated, platform signals become more complex, and competition increases, growth teams need stronger creative systems. Meta’s newer delivery systems rely heavily on creative signals, variation and structured testing, meaning creative volume and diversity are becoming central to performance. At the same time, generative AI is changing how creative teams research, concept, produce and iterate. Leading marketing teams are using AI to speed up production, personalise messaging, analyse customer feedback and scale creative experimentation. This role exists to keep Aperture ahead of that shift. You’ll help us build creative systems that are faster, sharper, more human, more automated and more commercially effective. Key Responsibilities - Performance creative design: - Design high-performing assets across: - Paid social statics - Carousels - UGC-style overlays - Ad variations - Landing page visuals - Creator assets - Turn briefs into clear, compelling visuals that drive action. - Understand how design impacts scroll behaviour, clarity and conversion. - Social-native execution: - Design for platform, not just aesthetics. - Understand how creative needs to look and feel across: - TikTok - Meta feeds - Reels - Stories - YouTube Shorts - Create assets that feel native, not over-designed. - Iteration and testing: - Produce multiple variations of the same concept quickly. - Work with creative strategists to: - Test hooks - Test formats - Test layouts - Test messaging - Be comfortable designing fast and iterating based on performance. - Creative systems and velocity: - Maintain high output across multiple accounts. - Work within structured systems for: - Briefing - Production - Versioning - File organisation - Ensure design never bottlenecks testing. - Collaboration: - Work closely with: - Creative strategists (to understand concepts and angles) - Performance teams (to understand what’s working) - Creator managers (to support UGC output) - Take feedback quickly and apply it without friction. - AI-assisted workflows: - Use AI tools to speed up production and iteration. - Support with: - Image generation - Background edits - Asset variations - Rapid prototyping - Stay curious about how AI can improve speed and output. Qualifications - Experience working with creative or performance teams. - Experience with tools like Figma, Adobe Suite or similar. - Comfort working at speed and producing multiple variations. - Experience with motion, video or editing tools is a strong plus. - Understanding of what drives performance (CTR, clarity, hooks, etc). - Understanding of social platforms and how design translates across them. - Experience designing for paid social, performance marketing or digital products. - Strong portfolio of work that shows clear, effective design - ideally in ads, UGC or conversion-focused content. Skills and Mindset - You notice small details others miss. - You are not precious about your work. - You design for clarity, not just aesthetics. - You can take feedback and iterate quickly. - You are fast, organised and detail-oriented. - You understand that the goal is performance. - You care about how things actually perform, not just how they look. - You are comfortable working with messy inputs and turning them into strong outputs. This is not the role for you if - You only want to work on polished brand design. - You are not interested in how your work performs. - You prefer slow, perfect outputs over fast iteration. - You are uncomfortable receiving frequent feedback. - You don’t enjoy working on ads or performance creative. What success looks like in 6 months - Assets feel native to each platform. - Design is supporting testing, not slowing it down. - Winning concepts are being iterated quickly and clearly. - Creative output across accounts is faster and more consistent. - Creative teams can rely on you to execute at speed without sacrificing quality. Benefits - Work from anywhere, with flexibility around how you structure your day. - Direct exposure to high-growth clients and meaningful work. - Regular team meetups and retreats, with travel covered. - Access to conferences, events and industry sessions. - Small team, high ownership, fast progression. Before you apply We read every single application. We ask a few questions as part of the process. This is where we understand how you think. We’re not looking for perfect answers. We’re looking for real ones. Specific examples matter more than polished language. We can tell when something is generic. Take your time. Write from your own experience.

Role Description We’re hiring a Growth Manager (Apps) to own performance-driven user acquisition for mobile products inside a growth squad. This is a media buying and measurement-heavy role. You’ll be responsible for planning, executing, and scaling multi-channel app campaigns, building and optimising web-to-app flows, and driving efficient growth across both iOS and Android. You will be deeply hands-on with: - platform algorithms - attribution frameworks - signal engineering - payback modelling - budget allocation decisions This role is not creative-led. You will collaborate closely with Creative Strategists, but your responsibility is media performance, measurement integrity, and economic scale. For the right person, this role evolves into Growth Lead (Apps), shaping how Aperture scales acquisition, signal quality, and monetisation for mobile-first businesses. Key Responsibilities - Acquisition strategy and execution - Own media buying for apps across the appropriate channel mix (Apple Search Ads, Google App Campaigns, Meta, TikTok, programmatic). - Structure campaigns correctly for app objectives (install, trial, subscription, value-based optimisation). - Allocate budgets based on payback, signal quality, and incremental performance — not vanity metrics. - Design and manage both web-to-app and app-direct flows, choosing routing based on economics and tracking reliability. - Build weekly structured testing roadmaps (channel, budget, optimisation event, geo expansion, creative inputs). - Measurement, attribution, and signal engineering - Set up and maintain reliable attribution across: - SKAN - MMPs (e.g., AppsFlyer, Adjust, Singular) - first-party event frameworks - Understand the limitations of: - probabilistic vs deterministic attribution - SKAN vs AEM vs platform-reported metrics - Design and refine signal strategies: - AEM configuration - Advanced data (ADC) - server-side events / CAPI - event prioritisation - Reconcile platform data vs MMP vs backend subscription data. - Communicate measurement gaps and propose realistic optimisation paths. - Funnel, onboarding, and monetisation economics - Map and monitor the full user journey: - ad → store/web → install → onboarding → trial → subscription → retention - Diagnose performance issues across the funnel using cohort data. - Model payback periods by cohort (D0, D7, D30+). - Adjust budget recommendations based on: - CAC vs LTV - cash flow constraints - subscription mix - geographic profitability - Identify when store conversion, onboarding friction, or paywall design is limiting scale — and escalate with clear hypotheses. - App store and conversion optimisation - Optimise App Store and Play Store listings (screenshots, previews, metadata, localisation). - Monitor install-to-open and open-to-trial conversion. - Feed paid learnings into ASO strategy. - Track impact of store experiments on downstream performance, not just installs. - Web-to-app and subscription tooling - Plan and optimise web funnels supporting web-to-app or web-subscription flows. - Work with tools such as RevenueCat, FunnelFox, Web2Wave (or equivalents). - Connect ad spend, subscription data, and backend revenue into unified reporting. - Identify tracking breaks and solve them with structured approaches. - Creative collaboration (not ownership) - Translate performance data into clear creative inputs and hypotheses. - Work with Creative Strategists to: - prioritise tests - define success metrics - interpret results - Maintain tagging systems and structured learning logs. - Focus on performance impact, not creative production. - Communication and client ownership - Lead performance reviews clearly and confidently. - Explain platform limitations and tracking realities to clients. - Communicate: - what happened - why it happened - what changes next - Maintain short feedback loops across performance, creative, CRM, and product teams. Qualifications - 3+ years in mobile performance marketing or app growth. - Hands-on experience with: - Meta (App campaigns) - Google App Campaigns - Apple Search Ads - TikTok Ads - Experience using MMPs such as AppsFlyer, Adjust, or Singular. - Demonstrable experience scaling subscription apps or trial-based products. Skills and Mindset - Deep comfort with attribution ambiguity and signal constraints. - Strong commercial judgement — you think in payback, not just CPI. - Comfortable working with: - SKAN - AEM - CAPI / server-side tracking - Able to debug tracking and event mapping issues logically. - Structured, analytical thinker. - Clear communicator in client settings. - Not reliant on creative to save performance. What This Role Is Not - Not a creative strategist role. - Not a pure generalist growth role. - Not junior. - Not a reporting-only role. - This is a performance-first, algorithm-aware, economics-driven role. Why This Role Matters As privacy frameworks tighten and signal quality degrades, scaling mobile acquisition requires stronger judgement, cleaner signal design, and tighter economics. This role is central to: - protecting measurement integrity - scaling budgets responsibly - maintaining payback discipline - future-proofing Aperture’s mobile growth capability

Role Description We’re hiring a Growth Manager (Apps) to own performance-driven user acquisition for mobile products inside a growth squad. This is a media buying and measurement-heavy role. You’ll be responsible for planning, executing, and scaling multi-channel app campaigns, building and optimising web-to-app flows, and driving efficient growth across both iOS and Android. You will be deeply hands-on with: - platform algorithms - attribution frameworks - signal engineering - payback modelling - budget allocation decisions This role is not creative-led. You will collaborate closely with Creative Strategists, but your responsibility is media performance, measurement integrity, and economic scale. For the right person, this role evolves into Growth Lead (Apps), shaping how Aperture scales acquisition, signal quality, and monetisation for mobile-first businesses. Key Responsibilities - Acquisition strategy and execution - Own media buying for apps across the appropriate channel mix (Apple Search Ads, Google App Campaigns, Meta, TikTok, programmatic). - Structure campaigns correctly for app objectives (install, trial, subscription, value-based optimisation). - Allocate budgets based on payback, signal quality, and incremental performance — not vanity metrics. - Design and manage both web-to-app and app-direct flows, choosing routing based on economics and tracking reliability. - Build weekly structured testing roadmaps (channel, budget, optimisation event, geo expansion, creative inputs). - Measurement, attribution, and signal engineering - Set up and maintain reliable attribution across: - SKAN - MMPs (e.g., AppsFlyer, Adjust, Singular) - first-party event frameworks - Understand the limitations of: - probabilistic vs deterministic attribution - SKAN vs AEM vs platform-reported metrics - Design and refine signal strategies: - AEM configuration - Advanced data (ADC) - server-side events / CAPI - event prioritisation - Reconcile platform data vs MMP vs backend subscription data. - Communicate measurement gaps and propose realistic optimisation paths. - Funnel, onboarding, and monetisation economics - Map and monitor the full user journey: - ad → store/web → install → onboarding → trial → subscription → retention - Diagnose performance issues across the funnel using cohort data. - Model payback periods by cohort (D0, D7, D30+). - Adjust budget recommendations based on: - CAC vs LTV - cash flow constraints - subscription mix - geographic profitability - Identify when store conversion, onboarding friction, or paywall design is limiting scale — and escalate with clear hypotheses. - App store and conversion optimisation - Optimise App Store and Play Store listings (screenshots, previews, metadata, localisation). - Monitor install-to-open and open-to-trial conversion. - Feed paid learnings into ASO strategy. - Track impact of store experiments on downstream performance, not just installs. - Web-to-app and subscription tooling - Plan and optimise web funnels supporting web-to-app or web-subscription flows. - Work with tools such as RevenueCat, FunnelFox, Web2Wave (or equivalents). - Connect ad spend, subscription data, and backend revenue into unified reporting. - Identify tracking breaks and solve them with structured approaches. - Creative collaboration (not ownership) - Translate performance data into clear creative inputs and hypotheses. - Work with Creative Strategists to: - prioritise tests - define success metrics - interpret results - Maintain tagging systems and structured learning logs. - Focus on performance impact, not creative production. - Communication and client ownership - Lead performance reviews clearly and confidently. - Explain platform limitations and tracking realities to clients. - Communicate: - what happened - why it happened - what changes next - Maintain short feedback loops across performance, creative, CRM, and product teams. Qualifications - 3+ years in mobile performance marketing or app growth. - Hands-on experience with: - Meta (App campaigns) - Google App Campaigns - Apple Search Ads - TikTok Ads - Experience using MMPs such as AppsFlyer, Adjust, or Singular. - Demonstrable experience scaling subscription apps or trial-based products. Skills and Mindset - Deep comfort with attribution ambiguity and signal constraints. - Strong commercial judgement — you think in payback, not just CPI. - Comfortable working with: - SKAN - AEM - CAPI / server-side tracking - Able to debug tracking and event mapping issues logically. - Structured, analytical thinker. - Clear communicator in client settings. - Not reliant on creative to save performance. What This Role Is Not - Not a creative strategist role. - Not a pure generalist growth role. - Not junior. - Not a reporting-only role. - This is a performance-first, algorithm-aware, economics-driven role. Why This Role Matters As privacy frameworks tighten and signal quality degrades, scaling mobile acquisition requires stronger judgement, cleaner signal design, and tighter economics. This role is central to: - protecting measurement integrity - scaling budgets responsibly - maintaining payback discipline - future-proofing Aperture’s mobile growth capability

• We’re hiring a Creative Strategist to help build, lead and scale Aperture’s performance creative engine. • Turn customer insight, platform data, creative trends and performance learnings into high-performing ad concepts that can be tested, iterated and scaled. • Work closely with the performance team, growth managers, product and funnel owners, creators and production teams, and clients. • Build and run structured creative tests with clear hypotheses. • Ensure creative never bottlenecks growth and maintain high creative velocity across accounts. • Use AI to speed up research, ideation and iteration.

• We’re hiring a Graphic Designer to support and scale our performance creative output. • You’ll be working on ads. A lot of them. • Your job is to take creative concepts and turn them into high-performing visuals across paid social, UGC, statics and emerging formats. • You’ll work closely with creative strategists, performance teams and creator managers to produce assets that are clear, fast, native to platform and built to convert. • Maintain high output across multiple accounts. • Ensure design never bottlenecks testing.

Role Description We’re hiring a Creative Strategist to help build, lead and scale Aperture’s performance creative engine. This is not a “make pretty ads” role. This role sits at the intersection of: - Performance marketing - Social-native copywriting - User psychology - Creator-led production - AI-native research - Creative testing systems - Funnel and offer strategy - Platform-native growth Your job is to make sure creative is never the ceiling on growth. You will turn customer insight, platform data, creative trends and performance learnings into high-performing ad concepts that can be tested, iterated and scaled across Meta, TikTok, YouTube Shorts, Reels, creator content, AI-generated workflows and emerging placements. You will work closely with: - The performance team, to understand what is actually converting - Growth managers, to align creative strategy with commercial priorities - Product and funnel owners, to connect ads with onboarding, pricing and conversion - Creators and production teams, to turn concepts into assets - Clients, to explain the thinking behind creative strategy and testing The best person for this role is commercially sharp, socially fluent, deeply curious about people, and excited by how AI is changing the creative process. Qualifications - Experience working with creators, UGC, or content pipelines at scale. - Proven experience in performance-led creative, paid social, or growth strategy. - Actively using AI tools in your workflow across research, ideation or production. - Comfort working directly with performance data and using it to inform creative decisions. - Experience in apps, subscriptions, DTC or performance-driven environments is a strong plus. - Strong track record of developing concepts that drove measurable results, not just engagement. - Deep understanding of short-form, social-native content across TikTok, Meta, Reels and similar platforms. Requirements - No task is beneath you. - You are fast, but structured. - You have high attention to detail. - You think in angles, not just formats. - You are not precious about your ideas. - You are curious about people, not just platforms. - You are commercially minded. You care about outcomes. - You understand what makes someone stop, care and act. - You use data to inform decisions, not justify them after the fact. - You are comfortable operating in ambiguity and figuring things out. Benefits - Work from anywhere, with flexibility around how you structure your day. - Direct exposure to high-growth clients and meaningful work. - Regular team meetups and retreats, with travel covered. - Access to conferences, events and industry sessions. - Small team, high ownership, fast progression.

• Own media buying for apps across the appropriate channel mix (Apple Search Ads, Google App Campaigns, Meta, TikTok, programmatic). • Structure campaigns correctly for app objectives (install, trial, subscription, value-based optimisation). • Allocate budgets based on payback, signal quality, and incremental performance — not vanity metrics. • Design and manage both web-to-app and app-direct flows, choosing routing based on economics and tracking reliability. • Build weekly structured testing roadmaps (channel, budget, optimisation event, geo expansion, creative inputs). • Set up and maintain reliable attribution across: • SKAN • MMPs (e.g., AppsFlyer, Adjust, Singular) • first-party event frameworks • Understand the limitations of: • probabilistic vs deterministic attribution • SKAN vs AEM vs platform-reported metrics • Design and refine signal strategies: • AEM configuration • Advanced data (ADC) • server-side events / CAPI • event prioritisation • Reconcile platform data vs MMP vs backend subscription data. • Communicate measurement gaps and propose realistic optimisation paths. • Map and monitor the full user journey:** ad → store/web → install → onboarding → trial → subscription → retention • Diagnose performance issues across the funnel using cohort data. • Model payback periods by cohort (D0, D7, D30+). • Adjust budget recommendations based on: • CAC vs LTV • cash flow constraints • subscription mix • geographic profitability • Identify when store conversion, onboarding friction, or paywall design is limiting scale — and escalate with clear hypotheses. • Optimise App Store and Play Store listings (screenshots, previews, metadata, localisation). • Monitor install-to-open and open-to-trial conversion. • Feed paid learnings into ASO strategy. • Track impact of store experiments on downstream performance, not just installs. • Plan and optimise web funnels supporting web-to-app or web-subscription flows. • Work with tools such as RevenueCat, FunnelFox, Web2Wave (or equivalents). • Connect ad spend, subscription data, and backend revenue into unified reporting. • Identify tracking breaks and solve them with structured approaches. • Translate performance data into clear creative inputs and hypotheses. • Lead performance reviews clearly and confidently. • Explain platform limitations and tracking realities to clients. • Maintain short feedback loops across performance, creative, CRM, and product teams. • This role evolves into **Growth Lead (Apps)**, shaping how Aperture scales acquisition, signal quality, and monetisation for mobile-first businesses.