• Own and scale paid acquisition programs • Lead Fleetio’s paid search and paid social strategy across platforms including Google Ads, LinkedIn, Meta, YouTube, and emerging channels • Partner closely with external paid media agencies to guide strategy, evaluate performance, prioritize experimentation, and ensure strong execution against pipeline goals • Drive efficient pipeline growth while balancing CAC, conversion rates, lead quality, and revenue impact • Manage and optimize six-figure monthly media investments with a strong focus on forecasting, efficiency, and scalability • Build and maintain scalable evergreen campaign structures while continuously testing new audiences, messaging, and creative approaches • Drive SEO and organic growth initiatives • Partner with Fleetio’s SEO agency and internal content teams to evolve and execute our organic growth strategy • Help shape SEO priorities across technical optimization, content strategy, search intent, and conversion opportunities • Evaluate SEO performance and identify opportunities to improve rankings, traffic quality, and pipeline contribution • Leverage search insights and competitive research to inform broader campaign and content strategies • Lead integrated growth campaigns • Partner cross-functionally to support fully integrated campaign launches across paid, organic, content, events, and outbound motions • Collaborate with Product Marketing and Content teams to align messaging, offers, and targeting strategies across channels • Support campaign amplification strategies for product launches, webinars, customer stories, reports, events, and strategic GTM initiatives • Work closely with Creative teams and agency partners to develop high-performing ad creative and landing page experiences

Role Description Growth at Aperture means owning the full post-acquisition funnel itself. You'll be the person who asks: now that we've got them, what do we do with them? This is a senior, high-ownership role. You'll be responsible for the thinking and execution behind onboarding, activation, conversion, and retention: - Onboarding flow strategy - designing and optimising the first-use experience to drive activation, not just registration - Activation frameworks - defining what "activated" means for each product or client, and building the system to get users there - Commitment screen and paywall strategy - copy, structure, timing, and A/B testing to maximise conversion without eroding trust - Monetisation strategy - pricing presentation, upsell sequencing, trial-to-paid mechanics, and expansion revenue thinking - Retention and lifecycle - cohort analysis, churn identification, win-back programmes, and engagement loops that sustain ARPU over time - A/B testing culture - building a rigorous, fast-moving experimentation practice with proper statistical thinking - Client-facing growth audits - reviewing client funnels end-to-end and delivering actionable recommendations Qualifications - Proven experience owning onboarding and activation for a consumer app, SaaS product, or subscription business - Track record of materially improving activation rates or reducing time-to-value through structured experimentation - Deep understanding of paywall and commitment screen mechanics - you can articulate why the same offer converts differently depending on framing, timing, and context - Fluent in ARPU, ARPPU, LTV, payback period, and the relationships between them; you know when each metric matters and when it misleads - Experience running a rigorous A/B testing programme - you understand statistical significance, novelty effects, and when to stop a test - Strong cohort analysis skills - you can identify churn inflection points, segment by activation status, and model the impact of funnel changes - Familiarity with behavioural psychology principles that underpin good onboarding (progress mechanics, social proof, loss aversion, commitment and consistency) - Client-facing communication skills - you can translate funnel analysis into clear strategic recommendations for a non-technical audience - Comfortable working across product, data, and marketing - this role spans all three Requirements - Experience with ecommerce conversion and post-purchase monetisation (upsell, subscriptions, loyalty) - Familiarity with analytics tools: Mixpanel, Amplitude, PostHog, Braze, or similar - Understanding of paid acquisition mechanics — you know how upstream CAC decisions affect downstream LTV - Experience building growth frameworks that others can use, not just doing the work yourself Benefits - Work from anywhere, with flexibility around how you structure your day - Direct exposure to high-growth clients and meaningful work - Regular team meetups and retreats, with travel covered - Access to conferences, events and industry sessions - Small team, high ownership, fast progression

Role Description You will be responsible for developing your channel growth strategy, developing our pipeline, and executing it against that plan. You will own delivery of new business sales targets with Medicare Advantage and Medicaid health plans, hospital systems as well as other risk-bearing entities. Initially you will be an individual contributor, though the ideal candidate can and has scaled and run teams before. You thrive on waking up each day with a passion for solving complex problems and creatively identifying new business opportunities. You have a well-demonstrated career in digital health/healthcare sales leadership, demonstrating the ability to wear many hats and roll up your sleeves to drive growth and navigate the complexities of the healthcare market. You will be reporting directly to the company's Head of Sales. Key Responsibilities - Strategic Leadership: Develop and implement a comprehensive growth strategy that aligns with the company's 2025 - 26 objectives in your respective channels. Lead all new sales opportunities with support from the leadership team where appropriate. - Market Analysis: Leverage market research and analysis to identify trends, opportunities, and challenges. Ensure we continue to capture market feedback and competitive intel and position our value proposition and messaging in the most effective way. - Sales Execution: Drive the sales process from plan to close, ensuring the achievement of sales targets on a quarterly and annual basis. - Revenue Growth: Accountable for achieving sales targets and driving revenue growth. Track all pipeline velocity and metrics via our CRM with accurate and timely reporting to leadership. Adjust strategies as necessary and leverage leadership support to ensure financial goals are met. - Relationship Management: Establish and maintain strong relationships with key clients, stakeholders, and external partners to ensure alignment and foster long-term business opportunities. - Team Leadership and Development: As a key leader in the company, lead by example with setting a culture of high performance, continuous improvement, and alignment with our mission and values. - Collaboration: Work closely with client management, marketing, product development, and customer success to ensure a cohesive approach to market expansion and customer satisfaction. - Reporting and Analysis: Leveraging our CRM, provide regular reports on sales activities, performance against targets, market conditions, and competitive analysis to senior management. Qualifications - Bachelor's degree or an MBA or relevant graduate degree is preferred. - Minimum of 10 years of sales experience, with at least 5 years in a senior sales leadership role, preferably in the digital health, healthcare technology, or related industry. - Demonstrated ability to develop and execute successful sales strategies in the digital health sector. - Masterful use of various CRM software and sales management tools. - Highly analytical and strategic. - Masterful use of both PowerPoint and Excel - comfort level with Google Suite of products as well. - Strong leadership skills with the ability to motivate and lead a high-performing sales team. - Excellent communication, negotiation, and presentation skills. - Deep understanding of the digital health industry, including regulatory and compliance requirements. - Ability to work in a fast-paced, dynamic environment and adapt to changing market conditions. - This role is remote, with a preference for candidates residing on the East Coast. In a nutshell We're seeking a skilled and passionate growth leader to craft a channel growth strategy and build our pipeline. Your responsibility will be to achieve new business sales targets with Medicare and Medicaid health plans, along with other risk-bearing entities.

Coordinator - DTC Subscriber Growth, MS NOW - 229 West 43rd Street, New York, NEW YORK - Employees work in a hybrid mode - Full-time - Business Segment: MS NOW - Compensation: USD 24 - USD 31 - hourly Company Description VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most. As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service. VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world. Job Description Reporting to the Director of DTC Subscriber Growth, the Coordinator, DTC Subscriber Growth will provide executional marketing and campaign support across the Subscriber Growth team for the launch and growth of MS NOW’s new-to-market subscription experience. This role will have a broad and meaningful impact on team success by contributing to the execution of campaigns and initiatives across subscriber acquisition, lifecycle marketing, conversion optimization, and marketing operations. Responsibilities include supporting the build, QA, and deployment of CRM communications, assisting with product marketing experimentation, and helping manage project timelines and creative development cycles. The ideal candidate has had exposure to digital marketing, media, or email campaign execution and processes within a brand or agency environment. This role spans multiple marketing workstreams and offers opportunities to deepen expertise and explore further specialization over time. The ideal candidate is curious, proactive, and brings enough practical experience in one or more of the areas below to contribute from day one. Responsibilities to include, but not limited to: - Support the Lifecycle Marketing Manager in the build, QA, and deployment of campaigns across email, push notifications, and in-app messaging - Partner with Content, Community, and Design teams to develop and schedule content and creative for ad-hoc campaigns and active user journeys - Collaborate with the Conversion Optimization Manager to ensure accurate pricing, offers, and creative across subscription flows and paywalls - Track, prioritize, and support execution of requests related to the subscription management partner - Ensure accuracy and quality across all campaign elements, including link testing, audience validation, and rendering across platforms - Partner with Marketing Operations to support campaign workflows, timelines, and project management using tools such as Airtable and Jira - Support the creative production process, including managing timelines, coordinating feedback, facilitating legal reviews, and assisting with ad trafficking - Assist with setup of marketing tracking links across channels for all campaigns - Provide support across the team during high-volume periods, stepping in as needed to ensure delivery - Track invoices and partner payments, ensuring timely and accurate processing - Document and distribute meeting notes, action items, and status updates to support team alignment - Take on increasing ownership of campaign execution and operational processes over time Qualifications - At least 1 year of relevant experience in digital marketing, media, or CRM (brand or agency) - Strong attention to detail with a focus on accuracy and quality - Ability to manage multiple priorities and meet deadlines in a fast-paced environment - Strong organizational and project management skills - Interest in subscription businesses or DTC marketing - Familiarity with project management tools such as Airtable - Basic knowledge of email production processes or HTML/CSS is a plus - Strong communication and collaboration skills Additional Job Requirements: - Must be willing to work in New York, NY - Must have unrestricted work authorization to work in the United States This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary Range: $24 - $31/hr Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc. VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.