Cox Fleet is executing the marketing strategy that will define its next chapter of the fleet maintenance industry. We're looking for a Senior Manager of Product Marketing to help own our go-to-market strategy, lead product marketing initiatives, and serve as a key strategic partner to the Senior Director, Product Marketing.
This isn't just an individual contributor role. You'll lead through influence - coordinating a cross-functional team, setting the standard for how Cox Fleet shows up in the market, and operating as a senior thought partner to leadership.
How You'll Lead:
- Own the strategic direction. Set priorities, drive alignment on positioning and messaging frameworks, and ensure the team is working on the right things in the right order.
- Run point on key initiatives. For major campaign launches, GTM plans, or competitive moments, you are the lead - bringing together the right people and driving toward a decision.
- Build the infrastructure the whole team uses. Own the positioning framework, competitive intelligence process, and GTM launch playbook - the tools everyone relies on.
- Partner directly with leadership. Helping a team of marketing and non-marketing leaders think through decisions, pressure-test ideas, and manage priorities.
What You'll Do:
Own a Defined Portfolio
- Lead go-to-market strategy, positioning, and performance for specific focus areas.
- Serve as the primary product marketing interface for the product and sales teams aligned to the focus areas.
- Build deep fluency in your segment - customer needs, competitive dynamics, buying behaviors, and growth opportunities.
Drive Strategy and Business Impact
- Lead annual and quarterly product marketing strategies tied to clear revenue and growth goals.
- Own the GTM framework for your portfolio - from positioning and audience segmentation to channel mix and measurement.
- Bring a commercial mindset to everything: prioritize work that moves pipeline, improves conversion, or expands customer value.
Own Positioning and Messaging
- Develop and maintain differentiated positioning, value propositions, and narratives for your portfolio.
- Ensure consistent messaging across campaigns, content, sales tools, events, and industry touchpoints.
- Establish and steward the messaging framework that the broader marketing team can leverage.
Lead Go-to-Market Execution
- Translate strategy into integrated GTM plans across campaigns, content, digital, and events.
- Coordinate execution across the product marketing pod - setting briefs, aligning priorities, and driving accountability to outcomes.
- Partner with Marketing Ops, Communications, and Sales to bring campaigns to life.
Enable Sales Performance
- Deliver messaging, tools, and competitive positioning that sharpen sales conversations and improve win rates.
- Build and maintain core sales enablement assets: pitch narratives, battle cards, objection handling, proof points.
- Stay close to the field - use feedback loops to continuously improve how we arm the sales team.
Leverage Insights to Win
- Use market research, customer insights, and competitive intelligence to identify high-value segments and growth opportunities.
- Own the competitive intelligence process for your portfolio - tracking key players, surfacing implications, and keeping the team sharp.
- Translate data and insights into clear, actionable recommendations for leadership.
Shape Industry Presence
- Elevate Cox Fleet's visibility through thought leadership, industry events, and strategic association partnerships.
- Develop point-of-view content and executive messaging that builds credibility in the fleet industry.
Measure and Optimize
- Define success metrics for your portfolio's GTM work and report against them regularly.
- Use performance data to identify what's working, what's not, and what to do differently.
- Build a culture of accountability and continuous improvement across the pod.
What Success Looks Like:
- Your portfolio has a clear, differentiated position in market - and the whole team knows how to use it.
- Marketing initiatives are visibly tied to pipeline, conversion, and revenue outcomes.
- The product marketing team operates with clarity, cohesion, and a shared standard for quality.
- Sales teams are better equipped - and they'll tell you so.
- You've built a track record as a leader and strategic partner to the business.
Minimum Qualifications:
- Bachelor's degree in a related discipline and 8 years experience in product marketing. The right candidate could also have a different combination, such as a master's degree and 6 years experience; a Ph.D. and 3 years experience in product marketing; or 12 years experience in product marketing.
- Demonstrated experience owning GTM strategy end-to-end - not just executing someone else's plan.
- Proven track record of leading through influence in a matrixed organization - coordinating teams, driving alignment, and delivering results without direct authority.
- Strong positioning and messaging instincts - you can translate complex solutions into crisp, differentiated narratives.
- Commercially minded - you connect marketing activity to business outcomes and hold yourself accountable to both.
- Skilled coach and collaborator - you make the people around you better and know how to run a high-functioning pod.
- Confident communicator who can hold their own in a room with senior executives, product leaders, and sales teams.
Preferred Qualifications:
- Experience in fleet, transportation, automotive, or adjacent industries is a strong plus - but a fast learner with B2B software and services experience can get there.
Why This Role Matters
Cox Fleet is at an inflection point - new brand, expanding portfolio, growing market presence. This role will help define how we compete, how we tell our story, and how we build a product marketing function that can scale with the business.
USD 122,600.00 - 204,400.00 per year
Compensation:
Compensation includes a base salary in the range of $122,600.00 - $204,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
Application Deadline: 06/22/2026
EOE, including disability/vets
