Role Description This is a wide-spectrum role, the kind you only see at early-stage startups. You'll split your time between the product side (helping the dev team finalize Myney) and the marketing side (taking it to market). It's hands-on. It's lean. We use modern tools and AI everywhere it gives us leverage, and we expect you to do the same. A note on the lists below: we don't expect you to be an expert at every one of these. They're the tasks that need to get done, and you'll be involved in all of them — bring strong skills where you have them, the willingness to learn fast where you don't, and the smarts to use modern tools and AI to close the gap. - On the product side, you will: - Manage specs — translate product vision into clear, actionable specs for the dev team. - Own the daily plan — make sure the dev team follows it and ships on schedule. - Run QA — test the product end-to-end, file issues, hold the quality bar. - Design new aha moments — design the micro-experiences (we have templates and a defined schema) that make Myney feel genuinely useful and a little magical. - On the marketing side, you will: - Build the GTM — define and execute go-to-market for Myney in Greece, then Poland. - Build the website — literally build it. Not brief an agency. Build it. - Create content — copy and video explainers, both for the website and inside the app. - Run social media — own the channels, the calendar, the voice. Qualifications - A builder, not a planner. You ship things. You don't write decks about things you might one day ship. - Comfort with modern tools and AI. You find leverage. You don't grind through work that a good tool could do in a tenth of the time. - Fluent English. - Native or fluent Greek and/or Polish is a strong plus — these are our launch markets. - Experience with consumer apps, ideally fintech — but if you've shipped great consumer product elsewhere we want to talk. - Comfortable wearing both hats: writing a clear product spec on Monday and writing TikTok-ready copy on Tuesday. - Strong bias toward action over process. We don't have time for theatre. Requirements - Contractor engagement + meaningful equity in an early-stage fintech with a clear path to launch. - Comp: €2,500–5,500/month retainer + 0.5–1.5% equity, depending on seniority. - Remote to start. As we grow, we may move to a hybrid model: 3 days in office, 2 days remote. - Real ownership — both product and marketing surface area, with direct visibility and impact. - Direct working relationship with the founder. No filter, no committee. How to apply Apply for this role and let us know: - Why this role interests you (a couple of sentences, no cover-letter theatrics). - One or two links to work you're proud of — especially anything you built end-to-end. - One concrete example of how you've used AI to ship something faster or better than you could have otherwise. - Every candidate completes a personality + skills assessment via Bryq. Once we receive your application, you'll get an email with the assessment link — please complete it before we move to interviews. - We read everything. We reply to everyone.

Role Description The Director of Product Marketing is a senior strategic leader responsible for bringing Lumen's courseware to market effectively. This role owns the intersection of product, marketing, and sales, defining how we position our products, who we target, how we reach them, and what compels them to act. As the Director of Product Marketing, you will: - Act as the voice of the customer, feeding market and audience insights directly into the product roadmap. - Serve as a critical bridge between the Product organization and the market, ensuring alignment with real faculty, student, and institutional needs. - Be a strategic thinker and hands-on executor fluent in AI-assisted marketing workflows. - Collaborate deeply with Product and translate complex educational technology into compelling narratives. Key Responsibilities - Product Positioning & Market Intelligence - Own Lumen's product positioning and messaging architecture across priority courses, audience segments, and strategic themes. - Analyze customer insights, competitive landscapes, and industry trends to define and continuously sharpen Lumen's unique value proposition. - Partner closely with the Product organization to inform roadmap priorities with market signals, buyer feedback, and competitive intelligence. - Translate new features and innovations into market-ready narratives. - Identify and develop messaging for emerging product capabilities, including AI-enhanced learning tools. - Go-to-Market Strategy & Campaign Leadership - Lead go-to-market planning and execution for new course launches, product updates, and strategic initiatives targeting higher-ed faculty and academic decision-makers. - Deploy AI tools to accelerate campaign development, improve targeting precision, and increase marketing efficiency. - Build and manage HubSpot campaigns, segmentation, nurture programs, and reporting. - Use engagement data and AI-assisted analysis to refine campaign strategy and inform Sales follow-up. - Sales Enablement & Revenue Alignment - Develop sales enablement materials and train the Sales team on Lumen's products. - Partner with Sales and Customer Success to identify expansion opportunities and develop targeted account-level messaging. - Ensure clean handoffs between marketing-qualified engagement and Sales outreach. - Customer Proof & Product Content - Build a library of faculty stories, case studies, testimonials, and outcome-focused proof points. - Use AI-assisted content tools to accelerate production of digital assets. - Surface and amplify product innovation stories in partnership with the Product and Learning teams. - Travel periodically for select conferences, customer gatherings, company meetings, or field activities. Qualifications - 6+ years of experience in product marketing, with demonstrated progression into strategy, leadership, or ownership of a product marketing function. - Proven ability to communicate product value to the market through positioning, messaging, launch strategy, sales enablement, and customer-facing content. - Hands-on experience with AI marketing tools for content generation, campaign personalization, audience segmentation, or competitive research. - Strong command of HubSpot or comparable marketing automation platforms. - Experience partnering directly with Product teams to influence roadmap prioritization. - Background in edtech, higher education, SaaS, or another considered-purchase B2B environment strongly preferred. - Exceptional written communication skills and the ability to make complex ideas clear and compelling for academic and professional audiences. Company Description Lumen Learning's mission is to enable unprecedented learning for all students, focusing on ensuring that race, income, and gender are not predictors of student success. We support more than 400,000 students and 5,000 faculty members across 500+ colleges and universities with courseware and evidence-based teaching tools that drive measurable outcomes.

• Support enterprise revenue growth by defining and operationalising product positioning and messaging to enable and align marketing, DevRel, product, sales, and customer success teams. • Define and continuously refine the ICP based on customer and prospect feedback, in close alignment with RevOps to ensure segmentation is reflected in pipeline and reporting. • Close the loop between market and product by synthesising customer feedback and market analysis to inform our Product, Revenue, and Engineering strategies. • Oversee the full-cycle of new product launches, owning delivery of launch deliverables across all channels from announcement to activation.

• Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios • Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders • Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence • Own executive-level readiness and accountability for successful launches and revenue impact • Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership • Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas • Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative • Ensure consistency and quality of messaging across all customer touchpoints and regions • Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction • Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership • Influence product strategy and investment priorities based on market opportunities and emerging trends • Champion a customer-centric approach across the organization • Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams • Ensure alignment between product marketing initiatives and pipeline/revenue goals • Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale • Drive innovation in channels, storytelling, and engagement to accelerate growth • Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth • Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes • Build scalable partner enablement programs and frameworks to expand reach and market penetration • Build, lead, and mentor a high-performing product marketing team, fostering a culture of excellence, accountability, and innovation • Define organizational structure, roles, and career development pathways • Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making • Influence senior stakeholders and drive alignment across functions and geographies