Role Description
The Copywriter will be responsible for creating compelling sales copy across various platforms for Millionaire Publishing and StockstoTrade. Key responsibilities include:
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Full-Length Sales Promotions & Front-End Copy:
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Write and edit long-form sales promotions (digital and direct mail style) of 2,000–20,000+ words designed to convert cold and warm traffic into paying customers.
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Develop compelling big ideas, unique mechanisms, leads, and closes tailored to the target audience’s financial goals and pain points.
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Produce space ads and advertorial-style copy for display and native advertising placements.
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Write landing page copy for lead generation, product launches, and promotional campaigns.
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Create order forms and checkout page copy optimized to reduce friction and maximize conversion.
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Video Sales Letter (VSL) Scripts:
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Write full VSL scripts including hooks, story arcs, proof elements, offer stacks, and calls to action.
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Adapt long-form promotions into VSL format and vice versa, maintaining conversion logic throughout.
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Collaborate with the Creative Director and production team on scripting, pacing, and on-screen text elements.
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Email Sequences & SMS Copy:
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Produce multi-step email sequences for new subscriber onboarding, product launches, evergreen funnels, re-engagement campaigns, and winback series.
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Draft full emails in under 20 minutes using AI-assisted workflows, with fewer than 10% requiring major revisions.
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Write SMS copy that is concise, compliant, and action-driving; maintain drafting speed under 10 minutes per message.
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Implement A/B subject line testing, preview text optimization, and CTA variations in coordination with the email marketing team.
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Upsell, Upgrade & Ancillary Copy:
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Write upsell and order bump copy for post-purchase and mid-funnel upgrade paths, including one-time offer (OTO) pages and upsell video scripts.
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Produce lift notes—short, high-urgency letters from a named endorser or authority figure—to accompany primary promotions.
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Write banner ads and display creative copy for paid media campaigns.
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Create downsell and save-the-sale copy to reduce cancellations and retain subscribers.
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Webinar Slide Decks:
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Build and write full slide deck presentations for live and automated webinar funnels, including educational segments, pitch sequences, objection handling slides, and offer stacks.
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Collaborate with the Creative Director and design team to align copy with visual structure, branding, and slide layout.
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Revise decks based on webinar performance data, attendee feedback, and conversion metrics.
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Fact-Checking & Compliance:
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Verify all material facts cited in copy—including performance claims, statistics, testimonials, and third-party data—before submitting work for review.
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Ensure all claims and disclosures meet applicable FTC marketing guidelines and company compliance standards.
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Coordinate with the compliance team or Creative Director when claims require review, substantiation, or legal signoff.
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Maintain working knowledge of financial advertising regulations relevant to investment education and trading software marketing.
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Strategic & Collaborative Responsibilities:
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Participate in kick-off and ideation sessions with the Creative Director and marketing team to develop campaign concepts, big ideas, and offer strategy.
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Present copy drafts and creative concepts to the Creative Director; iterate based on structured feedback.
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Collaborate cross-functionally with designers, email marketers, media buyers, and product managers to ensure cohesive campaign execution.
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Contribute to copy swipe files, brand voice guides, and internal style standards.
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Conduct market and competitor research to identify proven offers, hooks, and angles relevant to the financial trading space.
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Track and report individual copy performance KPIs (open rates, click rates, conversion rates, revenue per email) on a weekly and monthly basis.
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Participate actively in team meetings and contribute to process improvement initiatives.
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Perform additional related duties as assigned.
Qualifications
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Proven experience writing direct-response copy, including long-form sales promotions, VSLs, email sequences, and/or upsell copy.
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Demonstrated ability to write persuasive, original, and brand-consistent copy under deadline pressure.
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Strong command of direct-response principles: AIDA, big idea development, unique mechanisms, proof stacking, and offer construction.
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Proficiency with AI writing tools (e.g., Claude, ChatGPT, Jasper) for copy drafting and ideation.
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Strong copy editing and proofreading skills; meticulous attention to factual accuracy.
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Ability to manage multiple projects and deadlines simultaneously without sacrificing quality.
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Excellent organizational skills; adherence to file naming conventions and project management systems.
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Proficiency in Microsoft Office Suite (Word, PowerPoint) and Google Suite (Docs, Slides, Sheets).
Requirements
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High school diploma or equivalent required; bachelor’s degree in English, Communications, Marketing, or a related field preferred.
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Minimum 2 years of direct-response copywriting experience; financial, health, or information marketing strongly preferred.
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Portfolio demonstrating a range of copy formats (sales promotions, email sequences, VSL scripts, or similar) required for consideration.
Company Description
Millionaire Publishing is a financial media and education company focused on empowering individual investors and traders with premium research, newsletters, and training programs.
StockstoTrade is a professional-grade stock scanning and trading platform designed for active traders.
