Curology

Role Description The mission of the Senior Lifecycle Marketing Manager is to own the growth of Curology's subscriber base after acquisition, maximizing customer lifetime value across every stage of the subscriber journey. Reporting to the Chief Commercial Officer, this role designs, tests, and continuously improves the full lifecycle — from lead nurture and activation through retention, reactivation, and win-back — using behavioral data, cohort analytics, and always-on experimentation. Essential Functions and Impact Areas - Lifecycle Strategy & Journey Design: - Own and evolve the complete subscriber lifecycle with measurable objectives for every stage. - Build and maintain detailed lifecycle journey maps documenting customer states, trigger events, and intervention opportunities. - Partner with various teams to identify and close gaps in the subscriber experience. - Write creative briefs for lifecycle campaigns and ensure alignment with business goals. - Retention & Churn Prevention: - Develop initiatives to improve subscriber retention at various intervals. - Reduce churn through personalized messaging and predictive intervention. - Identify leading indicators of churn and build automated journeys to intervene before cancellation. - Reactivation & Win-back: - Build segmented reactivation and win-back programs. - Continuously optimize creative, offers, timing, and channel mix for campaigns. - Personalization, Experimentation & CRM Operations: - Deliver personalized lifecycle experiences using behavioral data and predicted metrics. - Maintain an always-on testing roadmap with a standing optimization backlog. - Serve as the point person for CRM operations and manage CRM-specific vendors. - Cross-Functional Partnership & Analytics: - Own lifecycle reporting beyond channel-level metrics to inform strategic decisions. - Partner closely with various teams to embed lifecycle strategy across the business. - Act as a resource for junior marketing team members, sharing lifecycle expertise. Qualifications - 8+ years leading lifecycle marketing or CRM for a subscription, D2C, or recurring-revenue business. - Deep understanding of subscription economics, retention strategy, and cohort analysis. - Fluency with the technical fundamentals of CRM systems. - Hands-on experience with CRM or ESP platforms such as Klaviyo, Iterable, or Braze. - Strong analytical skills using SQL and tools such as Looker or Tableau. - Demonstrated ability to lead cross-functional experimentation. - Working familiarity with AI tools and strong judgment applying them to lifecycle work. Benefits - 💰 Competitive compensation and equity package (RSUs). - 🥼 Comprehensive benefits: Medical, dental, vision, FSA and HSA, supplemental coverages, and 401(k). - 🧘🏻‍♀️ Access to wellbeing perks, including OneMedical and Employee Assistance Program. - 🌴 Flexible paid time off and holiday policy. - 🐣 Paid parental leave (birthing and non-birthing parents). - 💜 Employee donation matching program. - 🫱🏻‍🫲🏽 Culture Committee and employee resource groups for connectivity. - ✨ Complimentary VIP Subscription to Curology or Agency, plus online retail discount.

• Own and evolve the complete subscriber lifecycle — lead nurture, activation, habit formation, second- and third-box conversion, long-term engagement, upsell, cross-sell, win-back, reactivation, and referral — with a measurable objective and defined intervention for every stage. • Build and maintain detailed lifecycle journey maps documenting customer states, trigger events, friction points, behavioral milestones, exit risks, and intervention opportunities. • Partner with Product, Growth, Creative, Clinical, and Customer Care to continuously identify and close gaps in the subscriber experience. • Write creative briefs for lifecycle campaigns and partner with Brand and Creative to ensure assets meet email and SMS best practices while aligning with business goals. • Develop initiatives that improve 7-day, 33-day, 63-day, 93-day and annual subscriber retention. • Reduce voluntary and involuntary churn through personalized messaging, payment recovery, education, habit-formation programs, and predictive intervention. • Identify leading indicators of churn — declining engagement, skipped shipments, customer service interactions, purchase behavior, refill timing, and treatment adherence — and build automated journeys that intervene before cancellation. • Build reactivation and win-back programs segmented by reason for churn, time since cancellation, clinical history, engagement level, product usage, and previous offers. • Continuously optimize creative, offers, timing, and channel mix for reactivation and win-back campaigns. • Deliver personalized lifecycle experiences using behavioral data, purchase history, treatment stage, subscriber tenure, predicted lifetime value, and predicted churn risk. • Maintain an always-on testing roadmap spanning onboarding, education, offers, cadence, timing, channels, creative, segmentation, cancellation flows, and pricing, with a standing optimization backlog for every journey. • Serve as the point person for CRM operations, including tech stack oversight, deliverability monitoring, and adherence to platform best practices. • Manage CRM-specific vendors, such as ESPs, including budgeting and forecasting for these partnerships. • Own lifecycle reporting beyond channel-level metrics — including LTV, active subscriber rate, retention rate, churn rate, save rate, reactivation and win-back rate, trial-to-paid conversion, revenue per subscriber and per recipient, cohort performance, CAC payback, and LTV:CAC — and use these metrics to inform strategic decisions. • Partner closely with Growth Marketing, Product, Engineering, Data & Analytics, Clinical, Creative, Medical, and Finance to embed lifecycle strategy across the business rather than treat it as a single marketing channel. • Act as a resource for junior marketing team members, sharing lifecycle expertise and helping build broader team capability in CRM and lifecycle strategy.

Title: Senior Copywriter - Contract Location: San Diego CA US Job Description: RemoteContract San Diego, California, United States OverviewApplication Description About Curology Curology's mission is to make effective, personalized skincare accessible. We were founded by dermatologists who believe everyone should have access to skincare products that actually work. Today, our licensed dermatology providers have helped millions of patients across all 50 states make that mission a reality. We combine expert medical care with personalized prescription formulas and dermatologist-developed skincare essentials to deliver science-backed solutions that meet people where they are. Join us in our mission to transform skin health and enhance lives—one patient at a time. Mission of the Role The mission of the Senior Copywriter (Contract) is to shape the voice of Curology's brands, producing persuasive, strategically grounded copy that moves consumers from awareness to conversion across all touchpoints. Reporting to the Senior Creative Director, the Senior Copywriter owns copy development for Curology and Agency skincare brands, spanning product packaging, digital advertising, email/SMS, social media, and website content. Success in this role requires an ability to translate marketing objectives into clear, consumer-friendly messaging while maintaining rigorous brand consistency. The Senior Copywriter also anchors trust across the business by collaborating closely with medical and legal partners to ensure all copy meets compliance requirements, protecting patient trust at every touchpoint. Essential Functions and Impact Areas Copy Development & Brand Voice - Develop marketing copy for Curology and Agency skincare brands, including (but not limited to) product packaging & PDP, websites, paid ads, organic social, and email/SMS. - Maintain and evolve the brand voice consistently across all channels and consumer touchpoints, upholding brand guidelines while innovating over time. - Translate marketing objectives into copy that is both strategic and compelling, simplifying complex information into clear, consumer-friendly messaging. - Apply SEO best practices and platform conventions to optimize copy performance across digital channels. - Edit and proofread meticulously to ensure clarity, accuracy, consistent casing, and error-free grammar and spelling throughout all deliverables. Campaign & Content Strategy - Partner with designers and creative peers to develop concepts, big ideas, and cohesive copy and visual expressions for go-to-market campaigns. - Contribute a clear creative point of view during concepting, grounding ideas in category trends and consumer behavior. - Craft consumer insight-driven copy that guides prospective customers through the awareness-to-conversion journey. - Draw on knowledge of the skincare and beauty landscape, including emerging trends and cultural context, to develop copy that connects authentically with target audiences. Cross-Functional Execution - Partner with Lifecycle, Paid Media, SEO, and AIO/GEO teams to align copy strategy across performance and owned channels. - Partner with Medical and Legal teams to refine and clear all copy, ensuring compliance without sacrificing effectiveness. - Engage confidently with Commercial leadership, bringing a clear, informed point of view into cross-functional discussions. - Communicate proactively and transparently in a remote environment, flagging blockers and pivoting as business needs shift. - Manage multiple projects simultaneously and independently, meeting deadlines with minimal supervision. - Navigate ambiguity with a proactive mindset – this role operates in a high-change environment where the ability to adapt, maintain quality, and keep moving is essential. Requirements Minimum Requirements - 5+ years of copywriting experience in skincare, beauty, or an adjacent consumer health or wellness category. - Demonstrated track record producing effective copy across multiple marketing channels, including email, social, digital advertising, and web. - Portfolio that showcases impactful headlines, polished long-form and short-form copy, and clear adaptability across platforms and formats. - Ability to simplify technical or clinical skincare information into consumer-friendly, brand-appropriate messaging. - Working familiarity with SEO best practices and how they apply to web copy and product content. - Experience working with medical, legal, or compliance reviewers to refine copy within regulated or sensitive categories. - Proven ability to manage a high volume of concurrent projects independently in a remote-first environment, taking initiative without waiting to be directed. - High adaptability in unstructured, fast-changing environments – comfortable making sound creative decisions when priorities shift, direction is incomplete, or the path forward is unclear. - Openness to AI tools and an interest in understanding where they can improve copy workflows; willingness to learn and adapt as the toolset evolves. Location Remote – United States Benefits Compensation: - This is a contract position, target rate is $57-$67 per hour (equivalent to $120K-$140K per year) - ~30-40 hours/week Our Typical Interview Process* *Subject to change based on role - 30 minute Recruiter screen (phone) - 30-45 minute interview with a Hiring Manager (Google Meet or Zoom) - 30-45 minute technical assessment, case study, or peer interview(s) (Google Meet or Zoom) - 30-45 minute final round interview with Hiring Manager or Team Leader (Google Meet or Zoom) Candidates Using AI At Curology, we invest in responsible use of AI tools to help our teams innovate and solve challenges. Please feel free to use AI to: - Refine and polish your application materials - Research Curology and the role - Prepare for your interviews Please refrain from using AI tools during live interviews, unless our hiring team has instructed you otherwise. (Note: These guidelines do not apply to reasonable accommodations. If you require a reasonable accommodation at any point during our interview process, please notify your recruiter.) Curology's Operating Principles - One Curology, One Team - Be Candid, Then Commit - Lead with Curiosity - Trust but Verify - Use Peripheral Vision - Move Quickly, Think Deeply - Protect Trust at Every Touchpoint Equal Employment Opportunity: Curology provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, creed, ancestry, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, genetic information, disability status, military or veteran status, or any other characteristic protected by federal, state, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Curology is committed to creating an inclusive environment where all team members feel welcomed, supported, and empowered to do their best work. Fair Chance Statement: In accordance with the San Francisco Fair Chance Ordinance and other applicable laws, Curology will consider qualified applicants with arrest and conviction records for employment in a manner consistent with those requirements. CCPA Notice: As required under the California Consumer Privacy Act (CCPA), applicants residing in California can review our Privacy Notice to California Employees, Contractors and Applicants to learn more about how we collect and use personal information. Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

• Develop marketing copy for Curology and Agency skincare brands, including (but not limited to) product packaging & PDP, websites, paid ads, organic social, and email/SMS. • Maintain and evolve the brand voice consistently across all channels and consumer touchpoints, upholding brand guidelines while innovating over time. • Translate marketing objectives into copy that is both strategic and compelling, simplifying complex information into clear, consumer-friendly messaging. • Apply SEO best practices and platform conventions to optimize copy performance across digital channels. • Edit and proofread meticulously to ensure clarity, accuracy, consistent casing, and error-free grammar and spelling throughout all deliverables. • Partner with designers and creative peers to develop concepts, big ideas, and cohesive copy and visual expressions for go-to-market campaigns. • Contribute a clear creative point of view during concepting, grounding ideas in category trends and consumer behavior. • Craft consumer insight-driven copy that guides prospective customers through the awareness-to-conversion journey. • Draw on knowledge of the skincare and beauty landscape, including emerging trends and cultural context, to develop copy that connects authentically with target audiences. • Partner with Lifecycle, Paid Media, SEO, and AIO/GEO teams to align copy strategy across performance and owned channels. • Partner with Medical and Legal teams to refine and clear all copy, ensuring compliance without sacrificing effectiveness. • Engage confidently with Commercial leadership, bringing a clear, informed point of view into cross-functional discussions. • Communicate proactively and transparently in a remote environment, flagging blockers and pivoting as business needs shift. • Manage multiple projects simultaneously and independently, meeting deadlines with minimal supervision. • Navigate ambiguity with a proactive mindset – this role operates in a high-change environment where the ability to adapt, maintain quality, and keep moving is essential.

Role Description The mission of the Senior Copywriter is to shape the voice of Curology's brands, producing persuasive, strategically grounded copy that moves consumers from awareness to conversion across all touchpoints. Reporting to the Senior Creative Director, the Senior Copywriter owns copy development for Curology and Agency skincare brands, spanning product packaging, digital advertising, email/SMS, social media, and website content. Success in this role requires an ability to translate marketing objectives into clear, consumer-friendly messaging while maintaining rigorous brand consistency. The Senior Copywriter also anchors trust across the business by collaborating closely with medical and legal partners to ensure all copy meets compliance requirements, protecting patient trust at every touchpoint. Essential Functions and Impact Areas - Copy Development & Brand Voice - Develop marketing copy for Curology and Agency skincare brands, including product packaging & PDP, websites, paid ads, organic social, and email/SMS. - Maintain and evolve the brand voice consistently across all channels and consumer touchpoints, upholding brand guidelines while innovating over time. - Translate marketing objectives into copy that is both strategic and compelling, simplifying complex information into clear, consumer-friendly messaging. - Apply SEO best practices and platform conventions to optimize copy performance across digital channels. - Edit and proofread meticulously to ensure clarity, accuracy, consistent casing, and error-free grammar and spelling throughout all deliverables. - Campaign & Content Strategy - Partner with designers and creative peers to develop concepts, big ideas, and cohesive copy and visual expressions for go-to-market campaigns. - Contribute a clear creative point of view during concepting, grounding ideas in category trends and consumer behavior. - Craft consumer insight-driven copy that guides prospective customers through the awareness-to-conversion journey. - Draw on knowledge of the skincare and beauty landscape, including emerging trends and cultural context, to develop copy that connects authentically with target audiences. - Cross-Functional Execution - Partner with Lifecycle, Paid Media, SEO, and AIO/GEO teams to align copy strategy across performance and owned channels. - Partner with Medical and Legal teams to refine and clear all copy, ensuring compliance without sacrificing effectiveness. - Engage confidently with Commercial leadership, bringing a clear, informed point of view into cross-functional discussions. - Communicate proactively and transparently in a remote environment, flagging blockers and pivoting as business needs shift. - Manage multiple projects simultaneously and independently, meeting deadlines with minimal supervision. - Navigate ambiguity with a proactive mindset – this role operates in a high-change environment where the ability to adapt, maintain quality, and keep moving is essential. Qualifications - 5+ years of copywriting experience in skincare, beauty, or an adjacent consumer health or wellness category. - Demonstrated track record producing effective copy across multiple marketing channels, including email, social, digital advertising, and web. - Portfolio that showcases impactful headlines, polished long-form and short-form copy, and clear adaptability across platforms and formats. - Ability to simplify technical or clinical skincare information into consumer-friendly, brand-appropriate messaging. - Working familiarity with SEO best practices and how they apply to web copy and product content. - Experience working with medical, legal, or compliance reviewers to refine copy within regulated or sensitive categories. - Proven ability to manage a high volume of concurrent projects independently in a remote-first environment, taking initiative without waiting to be directed. - High adaptability in unstructured, fast-changing environments – comfortable making sound creative decisions when priorities shift, direction is incomplete, or the path forward is unclear. - Openness to AI tools and an interest in understanding where they can improve copy workflows; willingness to learn and adapt as the toolset evolves. Benefits - 💰 Competitive compensation and equity package (RSUs) - 🥼 Comprehensive benefits: Medical, dental, vision, FSA and HSA, supplemental coverages (critical illness, accident, hospitalization), and 401(k) - 🧘 Access to wellbeing perks, including OneMedical, Spring Health, SoFi, and Employee Assistance Program - 🌴 Flexible paid time off and holiday policy - 🐣 Paid parental leave (birthing and non-birthing parents) - 💜 Employee donation matching program - 🫱 Culture Committee and employee resource groups for virtual and in-person connectivity - ✨ Complimentary VIP Subscription to Curology or Agency, plus online retail discount

Title: Senior Software Engineer - Fullstack Remote Location: San Diego CA US Job Description: Department: Engineering Level: Senior (IC) Reports To: Senior Engineering Manager Version Date: May 2026 About Curology: Curology’s mission is to make effective, personalized skincare accessible. We were founded by dermatologists who believe everyone should have access to skincare products that actually work. Today, our licensed dermatology providers have helped millions of patients across all 50 states make that mission a reality. We combine expert medical care with personalized prescription formulas and dermatologist-developed skincare essentials to deliver science-backed solutions that meet people where they are. Join us in our mission to transform skin health and enhance lives—one patient at a time. Mission of the Role: The mission of the Senior Software Engineer is to architect and deliver high-quality, reliable solutions to Curology’s most critical technical challenges—playing a central role in evolving our platform from a monolithic system into a scalable constellation of microservices. Reporting to the Senior Engineering Manager, this role spans both patient-facing applications and internal tools that support business scale. Success requires the judgment to move quickly without sacrificing quality, the rigor to own outcomes end- to-end, and the technical leadership to raise the bar for the engineers around you. The ideal candidate ramps fast, contributes to production code early, and brings deep backend expertise paired with the curiosity to operate across the stack. Essential Functions and Impact Areas: Platform Migration & Architecture - Lead the migration of services from our monolithic codebase to a distributed microservices architecture—designing for scalability, reliability, and long-term maintainability. - Design and build microservices that integrate cleanly into our broader distributed system, with strong attention to observability and fault tolerance. - Apply sound architectural patterns across APIs, database schemas, and event-driven systems—making decisions that won’t box the team in as we scale. - Anticipate where architectural decisions create downstream risk, raise them early, and bring a concrete path forward. Engineering Execution & Delivery - Deliver production-ready code at a high cadence—contributing meaningfully within the first 30 days and sustaining that pace as scope grows. - Write advanced, adaptable code that captures the core essence of the solution and holds up as requirements evolve. - Identify and resolve production issues—individually or as part of a team—and take technical ownership of the health of systems you touch. - Distinguish reversible from irreversible decisions and act accordingly: move fast where it’s safe to, slow down where it matters. Cross-Functional Partnership - Serve as a technical partner in cross-functional settings—representing the engineering perspective to technical and non-technical audiences with clarity. - Work collaboratively with product, design, and data science to ship solutions that meet patient and business needs. - Communicate progress, blockers, and risks proactively—not at the deadline. Mentorship & Technical Standards - Mentor and coach mid-level and senior engineers—helping them grow their craft through direct feedback, pairing, and code review. - Role model high technical, cultural, and process standards: quality is the baseline, not the goal. - Continuously build and share domain expertise—turning what you learn into leverage for the team. AI-Augmented Engineering - Actively use AI tools (e.g., ChatGPT, Claude, Gemini) to accelerate design, code generation, debugging, and documentation—with a clear point of view on where AI helps and where human judgment is non-negotiable. - Review AI-generated outputs critically before acting on them—take personal accountability for everything you ship, regardless of how it was produced. - Share what’s working and what isn’t with your team—AI fluency grows collectively, not just individually. Requirements - 5–7+ years of experience in a full-stack, frontend, or backend software engineering role delivering production-ready code (majority backend; full-stack a strong plus). - Hands-on experience designing, building, and operating microservices in a production distributed system. - Hands-on experience with AWS infrastructure and/or DevOps-related tasks. - Strong programming skills in TypeScript/Node.js, Python, SQL, JavaScript, and React (or similar - modern front-end frameworks). - Experience with architectural patterns of large, high-scale applications, including well-designed - APIs, database schemas, and event-driven architectures. - Working knowledge of both relational (e.g., MySQL/PostgreSQL) and NoSQL databases. - Experience working collaboratively with cross-functional teams including design, product, and - data science. - Proficiency with automated testing, continuous integration, and modern engineering workflow - practices. - Builder mindset: hands-on, willing to jump in, explore the unknown, and make things happen on ambiguous, fast-moving projects. - Demonstrated AI fluency: hands-on experience using enterprise AI tools in your engineering workflow to accelerate design, code generation, code review, debugging, and documentation. - Strong judgment in AI-assisted work: a track record of critically reviewing AI-generated outputs before acting on them, and a clear point of view on where AI augments engineering versus where human oversight is non-negotiable. Preferred: - Experience with contract testing (Pact or similar) across service boundaries - Experience in HIPAA-regulated environments with PHI handling requirements - Familiarity with saga patterns, Step Functions, or orchestration testing - Experience with service-oriented or microservices architectures - Experience coordinating manual QA, including offshore teams Nice to have: - Familiarity with AWS-native tooling (EventBridge, SQS, Lambda, Step Functions) - Experience testing e-commerce platforms. - Exposure to testing subscription billing or payment processor integrations. - Experience with observability tooling as part of a quality strategy - Familiarity with feature flag testing strategies (LaunchDarkly or similar) - Exposure to mobile testing surfaces (iOS/Android) in addition to web Location: - Remote (Pacific Time Zone preferred) Benefits - Competitive compensation and equity package (RSUs) - Comprehensive benefits: Medical, dental, vision, FSA and HSA, supplemental coverages (critical illness, accident, hospitalization), and 401(k) - Access to wellbeing perks, including OneMedical, Spring Health, SoFi, and Employee Assistance Program - Flexible paid time off and holiday policy - Paid parental leave (birthing and non-birthing parents) - Employee donation matching program - Culture Committee and employee resource groups for virtual and in-person connectivity - Complimentary VIP Subscription to Curology or Agency, plus online retail discount The estimated base salary range for this role is 150-180k plus a competitive equity package and benefits. Actual compensation will be determined based on several factors, including location, skills, experience, and job-related expertise. Our Typical Interview Process*: *Subject to change based on role - 30 minute Recruiter screen (phone) - 45-60 minute technical assessment (Live or take-home) - 30 minute interview focused on values and team collaboration (Google Meet or Zoom) - 30-45 minute final round interview with Hiring Manager or Team Leader (Google Meet or Zoom)

• Own day-to-day management and optimization of paid acquisition campaigns across Google Search, Performance Max, YouTube, Shopping, Display, Demand Gen, and Microsoft/Bing Ads—with full accountability for pacing, budget allocation, and performance to ensure efficient growth and profitability. • Launch, manage, and optimize campaigns with a clear focus on lowering CAC and improving CVR; identify scaling opportunities while maintaining efficiency targets. • Identify, evaluate, and help scale emerging acquisition opportunities across AI/LLM search platforms (e.g., Perplexity, ChatGPT, Gemini), Apple Search Ads, new Google AI-driven ad surfaces, and additional channels relevant to customer acquisition. • Conduct keyword, audience, bidding, feed, and landing page optimizations with precision and rigor—moving quickly on reversible decisions and escalating appropriately on high-stakes ones. • Develop and iterate on ad copy and messaging strategies informed by search intent, performance data, competitive trends, and creative testing insights. • Analyze campaign and funnel performance to uncover insights and optimization opportunities—translating data into clear, actionable recommendations for internal stakeholders. • Build performance reporting and analyses that communicate channel health, trends, and strategic recommendations; present findings with a level of data storytelling that makes insights accessible to cross-functional partners. • Partner with internal stakeholders to align media strategy with broader acquisition and growth goals; continuously test and iterate on bidding strategies, audience targeting, creative, landing pages, and campaign structure. • Continuously test and iterate on bidding strategies, audience targeting, creative, landing pages, and campaign structure • Stay informed on evolving AI-driven search trends and changes within the advertising ecosystem—apply that knowledge to forward-looking channel strategy. • Leverage AI tools (Claude, ChatGPT, Gemini) to improve campaign workflows, accelerate creative ideation, streamline reporting, and enhance operational efficiency—with particular emphasis on data visualization and performance storytelling. • Identify opportunities to use automation and AI tooling to improve testing velocity, campaign management, and performance insight generation. • Stay current on evolving AI capabilities within the search advertising ecosystem and bring informed perspective on how to apply them to this channel. • Own the technical health and measurement integrity of the paid search channel across tracking, attribution, feeds, and campaign delivery • Partner with analytics, engineering, and product teams to ensure accurate conversion tracking, tagging, attribution, and event measurement across platforms • Regularly audit and troubleshoot tracking infrastructure, product feeds, landing pages, and campaign setup to proactively identify and resolve performance issues • Utilize tools such as GA4, GTM, Amplitude, and Contentsquare to analyze user behavior and understand the full customer journey from impression through conversion • Leverage funnel analysis and on-site behavioral insights to identify friction points, conversion drop-offs, and landing page optimization opportunities • Develop a strong understanding of how users interact with the site experience specifically from Google and paid search traffic, using insights to improve acquisition efficiency and conversion rates • Monitor attribution trends and platform changes to ensure continued measurement accuracy and performance stability

Role Description The mission of the Paid Search Ads Manager (Google Ads) is to own and scale Curology's paid search channel as the primary driver of efficient customer acquisition within the Growth team. Reporting to the Senior Manager, Performance Marketing, this role takes full, independent ownership of Curology’s Google Ads program, including: - Campaign execution - Performance optimization - Measurement integrity - Cross-functional reporting Success in this role means: - Taking clean ownership of a channel currently managed by an agency - Scaling spend profitably - Establishing yourself as the undisputed internal expert - Consistently moving the needle on CAC, CVR, and creative testing velocity The ideal candidate is: - Deeply experienced in paid search - Comfortable owning large budgets autonomously - Quick to move from data to insight to action - Analytical in every optimization decision - Curious about AI-driven tools and the evolving search landscape Qualifications - 5-7 years of hands-on experience managing Search Ads campaigns at scale - Deep expertise across Search, PMax, Shopping, YouTube, and Demand Gen campaigns - High data proficiency with strong analytical mindset - Proven ability to scale customer acquisition efficiently - Strong understanding of conversion optimization, attribution, and performance analytics - Proficiency with Google Ads, Microsoft Ads, GA4, and Google Tag Manager - Familiarity with AI/LLM tools (Claude, ChatGPT, Gemini) - Experience with Amplitude, Contentsquare, Tableau, and/or Asana - Ability to independently own and operate a performance marketing channel - Comfortable operating in a fast-paced, highly iterative environment Requirements - Own day-to-day management and optimization of paid acquisition campaigns across various platforms - Launch, manage, and optimize campaigns focusing on lowering CAC and improving CVR - Identify and evaluate emerging acquisition opportunities - Conduct keyword, audience, bidding, feed, and landing page optimizations - Analyze campaign and funnel performance to uncover insights - Build performance reporting and analyses for internal stakeholders - Partner with internal stakeholders to align media strategy with broader goals - Leverage AI tools to improve campaign workflows and operational efficiency - Own the technical health and measurement integrity of the paid search channel - Utilize tools to analyze user behavior and understand the customer journey Benefits - Competitive compensation and equity package (RSUs) - Comprehensive benefits: Medical, dental, vision, FSA and HSA, supplemental coverages, and 401(k) - Access to wellbeing perks, including OneMedical, Spring Health, SoFi, and Employee Assistance Program - Flexible paid time off and holiday policy - Paid parental leave (birthing and non-birthing parents) - Employee donation matching program - Culture Committee and employee resource groups for connectivity - Complimentary VIP Subscription to Curology or Agency, plus online retail discount

• Support the development and application of brand identity assets including typography, color systems, iconography, and graphic elements. Continuously ensuring consistency across every touchpoint is a must. • Assist in the creation of original graphic design assets for use across campaigns, packaging, and brand moments. • Contribute to brand documentation and style guide maintenance, helping the team keep visual standards current and accessible. • Assist in the design of web pages, landing pages, and digital UI elements in Figma, working in close collaboration with the broader creative and product teams. • Support UX-informed design decisions by referencing brand standards and contributing to a consistent, on-brand digital experience. • Help QA live design implementations against approved comps, flagging inconsistencies and visual discrepancies. • Design social media assets across platforms—including static posts, stories, and ad creative. • Contribute to email design by building template layouts and visual modules in collaboration with the marketing team. • Support rapid-turnaround content production for campaigns, product launches, and brand moments as needed. • Create lightweight animations and motion graphics for social media and digital placements using After Effects or equivalent Adobe tools. • Assist in translating static creative concepts into animated assets that extend campaign reach and engagement. • Support the development of motion templates for repeatable use across channels.

• Support content scheduling and publishing, including cross-posting and maintaining a real-time content calendar. • Research and surface trending sounds, formats, and cultural moments to inform original content ideation. • Shoot and capture real-time, in-the-moment content for organic social use (events, cultural moments, day-in-the-life formats). • Assist in the development and execution of social content for new product and campaign launches — including pre-launch hype, launch day coordination, and post-launch performance reporting. • Support community management efforts, including monitoring comments, identifying audience signals and recurring themes, and flagging notable engagement moments. • Support social analytics tracking — pulling performance data across posts and campaigns, maintaining reporting dashboards, and surfacing insights to inform content decisions. • Identify, research, and build lists of potential influencers and content creators across key markets to align with brand values and missions. • Conduct audits of influencer trends across the skincare and beauty category, surfacing emerging creators, content formats, and partnership models to inform strategy. • Support the execution of influencer campaigns from start to finish, including briefing influencers, tracking performance metrics, and managing deliverables. • Assist with daily outreach and communication to potential influencers, ensuring a timely and professional response. • Maintain and update detailed influencer trackers. Conduct daily upkeep to keep trackers organized and ensure real-time accuracy. • Create and distribute influencer briefs, outlining campaign details, content guidelines, and expectations. • Monitor and report on campaign performance, including engagement, reach, and ROI. • Use data-driven insights to optimize strategies and improve future campaigns. • Utilize tools such as Sprout Influencer for creator discovery and reporting on performance.