• Be the expert writer on AI – Write authoritatively about frontier AI, models, and LLM-powered systems for enterprise – copy that holds up with technical readers (i.e. CIOs and CAIOs) and lands with claims executives who are not. • Carry the category narrative – Translate Assured's "frontier AI for claims" point of view into thought leadership, bylines, explainers, and long-form pieces that the market, press, and analysts come to recognize as ours. • Write across every surface – Produce web and landing copy, product and feature narratives, social posts, newsletters, and sales-supporting content – in one consistent, credible voice. • Ghostwrite the point of view – Partner on the CEO and founder voice – drafting POV, op-eds, posts, and talk tracks that make Justin a leading voice in insurance AI. • Make the complex clear – Sit with the product, and PMM teams, understand the capability deeply, and turn it into language that is precise, vivid, and free of hype. • Complement the Content Strategist – Take the strategy and calendar and make it real on the page – owning drafts end to end, from brief to publish-ready copy. • Own the blog – Write and ship a steady stream of blog posts and articles that turn our AI point of view into search-visible, shareable content and build Assured's organic authority in the category. • Raise the bar on quality – Set and hold a high editorial standard for accuracy, voice, and clarity across everything the team ships. • Keep it compliant – Write inside carrier anti-bribery and compliance norms, and check claims and substantiation before anything goes out.

• Write compelling copy for: - Websites - Landing pages - Product launches - Sales pages - Email sequences - Marketing campaigns - Social media - Advertisements - Video scripts - Educational resources - Sales presentations - Brochures - Customer onboarding - Product messaging • Improve headlines and increase conversion rates. • Leverage AI for research, ideation, draft generation, editing, SEO, and content optimization. • Partner closely with Marketing, Product, Sales, Design, Operations, Executive Leadership, AI Engineers, and Automation Specialists. • Analyze content performance and continuously improve every piece of content.

Role Description As our AI-Native Copywriter, you'll develop compelling, conversion-focused copy across multiple brands, products, and customer touchpoints. You'll combine strategic messaging, behavioral psychology, customer insight, AI-assisted research, SEO, storytelling, and exceptional editing to produce world-class content that educates, inspires, and converts. This is an AI-first creative role. You'll be expected to continually explore AI writing tools, prompt engineering, workflow automation, and content optimization techniques while maintaining exceptional quality and originality. What You'll Be Doing - Copywriting - Create compelling copy for: - Websites - Landing pages - Product launches - Sales pages - Email sequences - Marketing campaigns - Social media - Advertisements - Video scripts - Educational resources - Sales presentations - Brochures - Customer onboarding - Product messaging - Conversion Optimization - Improve headlines. - Strengthen calls-to-action. - Increase conversion rates. - Improve readability. - Simplify complex concepts. - Refine customer messaging. - Test new copy approaches. - AI-First Content Creation - Leverage AI to improve: - Research - Customer insights - Ideation - Draft generation - Editing - SEO - Content optimization - Prompt engineering - Workflow automation - Quality assurance - Cross-Functional Collaboration - Partner closely with: - Marketing - Product - Sales - Design - Operations - Executive Leadership - AI Engineers - Automation Specialists - Continuous Improvement - Analyze content performance. - Improve messaging. - Strengthen brand voice. - Increase customer engagement. - Refine AI workflows. - Continuously improve every piece of content. Qualifications - 4+ years of professional copywriting, content marketing, brand writing, or conversion copywriting experience. - A portfolio demonstrating exceptional long-form and short-form writing. - Strong understanding of conversion copywriting and customer psychology. - Experience writing for websites, landing pages, email campaigns, digital advertising, and product marketing. - Excellent written and verbal English communication skills. - Strong research capability. - Outstanding editing and proofreading skills. - Exceptional attention to detail. - Ability to work independently within a fully remote environment. Requirements - Experience using AI for: - Research - Ideation - Draft generation - Editing - SEO optimization - Customer insight analysis - Content QA - Prompt engineering - Workflow automation - Content strategy - Experience using ChatGPT and modern AI writing platforms is expected. Benefits - Monthly Base Compensation: USD $1,000–$2,000 per month, depending on experience, portfolio quality, AI capability, conversion copy expertise, and overall alignment with the role. - Performance Incentives: Monthly KPI and performance incentives based on conversion improvements, content quality, campaign success, AI innovation, business impact, and measurable marketing performance.

• Serve as a writer for foundational campaigns, product launches, and major evergreen funnels. • Produce original, persuasive, and high-converting direct response copy for landing pages, sales pages and VSL’s. • Test and iterate copy variations to optimize performance, partnering closely with the creative and performance teams. • Manage junior copywriters—tasking them efficiently, developing their talent and sharing the key data. • Develop the copy department to be best in class for speed of testing, ideation, reporting, video editing and productivity. • Serve as the champion for brand voice and storytelling across all written assets, ensuring a seamless customer experience at every touchpoint. • Remain up-to-date on the latest trends in direct response, including AI, video tools and creative strategy, proactively bringing new ideas to the table. • Own the day-to-day workflow of the copy team via Notion, assigning tasks, setting project priorities, monitoring progress, and ensuring all deadlines are strictly met. • Track all project statuses and proactively hold team members accountable for deliverables and expectations. • Create an environment of continuous feedback and access to up-to-date reporting. • Operate seamlessly within the EOS (Entrepreneurial Operating System) framework—ensuring processes, meetings, and scorecards are managed for maximum efficiency. • Collaborate with the Head of Copy to ensure perfect alignment between copy, creative strategy, and brand standards. • Review and sign off on all copy assets (including pages, emails, ads, scripts) for accuracy, persuasion, and adherence to brand voice. • Diligently identify and correct errors, inconsistencies, or weak messaging prior to launch. • Lead effective, results-focused creative calls that drive action and clarity. • Create new high-converting video variations from existing assets. • Write, edit, and optimize copy for ads, VSLs, and acquisition funnels, especially for high-priority launches and tests. • Ensure brand voice and conversion benchmarks are maintained across all creative outputs.