• Generate revenue through paid ad campaigns • Create concepts for ads and approve final versions • Take ownership of one or more ad funnels • Collaborate with video editors to provide feedback on ads • Analyze your ads, implement new ideas, and pursue ongoing professional development

• Write clean, attractive and compelling copy with a distinct voice for the brand • Present ideas to clients and stakeholders that are clear, attractive, and compelling • Utilize creative problem-solving skills, including storytelling, ideation, and concepts in video, stunts, digital, and social media executions • Construct and maintain style guides that outline creative strategy and answer stakeholder needs • Champion and contribute to developing the brand voice • Collaborate with visual design, video production and other teams to bring your ideas to life • Learn and be elevated by a supportive and experienced team.

• Be the expert writer on AI – Write authoritatively about frontier AI, models, and LLM-powered systems for enterprise – copy that holds up with technical readers (i.e. CIOs and CAIOs) and lands with claims executives who are not. • Carry the category narrative – Translate Assured's "frontier AI for claims" point of view into thought leadership, bylines, explainers, and long-form pieces that the market, press, and analysts come to recognize as ours. • Write across every surface – Produce web and landing copy, product and feature narratives, social posts, newsletters, and sales-supporting content – in one consistent, credible voice. • Ghostwrite the point of view – Partner on the CEO and founder voice – drafting POV, op-eds, posts, and talk tracks that make Justin a leading voice in insurance AI. • Make the complex clear – Sit with the product, and PMM teams, understand the capability deeply, and turn it into language that is precise, vivid, and free of hype. • Complement the Content Strategist – Take the strategy and calendar and make it real on the page – owning drafts end to end, from brief to publish-ready copy. • Own the blog – Write and ship a steady stream of blog posts and articles that turn our AI point of view into search-visible, shareable content and build Assured's organic authority in the category. • Raise the bar on quality – Set and hold a high editorial standard for accuracy, voice, and clarity across everything the team ships. • Keep it compliant – Write inside carrier anti-bribery and compliance norms, and check claims and substantiation before anything goes out.

• Write compelling copy for: - Websites - Landing pages - Product launches - Sales pages - Email sequences - Marketing campaigns - Social media - Advertisements - Video scripts - Educational resources - Sales presentations - Brochures - Customer onboarding - Product messaging • Improve headlines and increase conversion rates. • Leverage AI for research, ideation, draft generation, editing, SEO, and content optimization. • Partner closely with Marketing, Product, Sales, Design, Operations, Executive Leadership, AI Engineers, and Automation Specialists. • Analyze content performance and continuously improve every piece of content.