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Growth Lead
Location
Japan
Posted
4 days ago
Salary
0
Seniority
Lead
Job Description
Growth Lead
CXG
Role Description As Growth Lead, you lead and manage the full acquisition process for Evaluators in Japan. Your mandate is to design, test, and scale acquisition channels by blending global brand positioning with strong local adaptation across Japanese platforms, digital culture, and community engagement practices. You will combine strategic planning with hands-on execution: building local playbooks, running campaigns, owning key growth metrics. This role operates in a matrix reporting to both the local and global teams. Key Responsibilities: - Local Growth Strategy & Planning: - Own the Japan growth strategy for Evaluator acquisition, aligned with profile needs and country targets. - Localize global playbooks for Japanese platforms, culture, and applicable guidelines, in collaboration with relevant stakeholders. - Identify, prioritize, and test new channels (campus programs, communities, influencers, niche platforms). - Lead Generation & User Acquisition: - Design and run multi-channel acquisition campaigns (online, offline, social, partnerships). - Lead social recruiting on LINE, Instagram, TikTok and other relevant local platforms. - Build and manage university, travel, and auto community programs to source qualified Evaluators. - Implement direct recruitment campaigns and processes with full autonomy to design and execute strategies. - Own performance and budget across channels, optimizing for volume, quality, and cost per qualified lead. - Funnel Management & Optimization: - Own the acquisition funnel from first touch to qualified Evaluator. - Diagnose drop-offs in the funnel and partner with Operations and Growth & Engagement teams to adjust targeting, messaging, and incentives. - Run structured A/B tests (audiences, creatives, offers, sequencing, timing) to improve sign-up and qualification rates. - Build and maintain clear, simple processes so the funnel can be scaled. - Data, Reporting & Continuous Improvement: - Define, track, and report on core acquisition KPIs. - Maintain dashboards and campaign reports; turn data into concrete next steps, not just slides. - Use CRM/marketing tools (Clay, HubSpot, etc.) to structure outreach lists, automations, and follow-ups. - Build repeatable playbooks and documentation so Japan can scale beyond a single operator. - Communication & Collaboration: - Partner closely with the Operations team to ensure a smooth handover from qualified Evaluator to first mission. - Share funnel insights with Operations (profile quality, channel differences, expectations) to help them optimize activation. - Develop and execute targeted communication to nurture potential Evaluators through qualification (email, messaging, content). - Write clear, concise marketing and recruiting materials in English and Japanese. - Take ownership of projects end-to-end, managing multiple initiatives and stakeholders at once. Qualifications - Bachelor’s degree in business, marketing, communications, or related field (Master’s is a plus). - 3+ years in growth, recruiting, and community engagement in Japan, with clear examples of owning targets. - Native-level Japanese and strong business English (written and spoken). - Hands-on experience in at least two of: University/campus recruiting or Gig/platform or marketplace recruiting. - Experience with influencer/social media campaigns. - Strong analytical skills; comfortable with funnel metrics and campaign reporting. - Practical experience with CRM and marketing tools (e.g., HubSpot, Zoho, Salesforce), design tools (e.g., Canva), and AI tools (e.g., ChatGPT, Midjourney, Bard).
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As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.


