Title: Senior Mobile Growth Marketing Manager Location: Gurugram, Haryana, India Job Description: Location Details: At GoDaddy the future of work looks different for each team. Some teams work in the office full-time, others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely. This is a hybrid position. You’ll divide your time between working remotely from your home and an office, so you should live within commuting distance. Hybrid teams may work in-office as much as a few times a week or as little as once a month or quarter, as decided by leadership. The hiring manager can share more about what hybrid work might look like for this team. Join our team The GoDaddy Mobile Team is looking for an owner for app growth, positioning, and brand presence. You'll work directly alongside the people who build the product - mobile app experts who have run successful mobile apps for both startups and Fortune 500 companies. You'll get to bring AI-powered products to millions of customers, and you'll grow your craft alongside an AI-forward team. This role offers scope and support to drive meaningful results for one of GoDaddy's critical growth engines. What you'll get to do... - Growth strategy. Define the plan for how the app reaches more customers and how they get value faster. The levers span the GoDaddy website, in-product placements, customer marketing channels, paid acquisition, and app store optimization. - Execution. Drive growth initiatives end to end: scoping, briefs, experiment design, launch, measurement. Partner with brand, customer marketing, performance marketing, SEO, product, design, and engineering teams to ship. - Install performance. Operate app installs like a business. Set goals, track daily, diagnose trends, and own attribution. - Brand and positioning. Shape how the app shows up in the world. Define what we say, how we say it, who we say it to. Create content. Talk to customers. Stay close to competitors. - Platform relationships. Be the marketing-side face to our partners at Apple and Google. Pitch features, land promotional placements, and create editorial. Your experience should include... - 5+ years of experience working in marketing, technology, and/or mobile. - Track record of growth initiatives that moved real numbers. - Strong execution instincts. You're organized, autonomous, and you ship through other teams without losing momentum. - Comfortable with data and reporting to analyze and inform your view. - Hands-on with AI as a real part of how you work, beyond the basics. We're an AI-forward team and you should be excited to push that further, both in how you operate and in what we put in front of customers. You might also have... - Strong preference for fluency with the mobile app ecosystem: how installs work, how attribution works, what good app store listings look like. We'll trade experience for aptitude and growth mindset if the fit is right. - Curiosity about small business customers. You don't need to have marketed to SMBs before, but you should want to understand them. Consumer app experience is a plus - Familiarity with experimentation methods like AB testing. We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth. About us... GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success.

• Guide Caregivers Through the Intake Process • Conduct inbound and outbound calls with caregivers who have applied to Abby Care. • Guide caregivers through a detailed intake process lasting approximately 20–30 minutes. • Clearly explain Abby Care's services and answer questions with confidence and empathy. • Encourage and support caregivers who may be undecided about joining the program. • Follow up with caregivers via phone, SMS, and email regarding missing information or next steps. • Build Meaningful Relationships • Serve as the primary point of contact until caregivers transition to the next stage of onboarding. • Provide exceptional customer service through every interaction. • Build trust by maintaining a compassionate, professional, and patient approach. • Manage CRM & Administrative Tasks • Document all caregiver interactions accurately in Salesforce and other internal systems. • Maintain organized records and ensure timely follow-ups. • Collaborate closely with Nurses, Care Operations, and other cross-functional teams to ensure a seamless caregiver experience. • Support Continuous Improvement • Share feedback on existing workflows and suggest process improvements. • Adapt quickly as systems and processes evolve within a fast-growing startup environment.

Role Description The Director of Subscriber Growth Strategy is a senior strategic leader responsible for defining and advancing the enterprise approach to subscriber acquisition, conversion, and early lifecycle growth for the USA TODAY Co. portfolio of over 200 publications. This role owns the strategic direction for how USA TODAY Co. converts audiences into long-term subscriber relationships, establishing priorities across paid and owned channels, conversion experiences, and lifecycle touchpoints. The Director is accountable for aligning near-term performance with long-term consumer revenue growth through a disciplined strategy spanning experimentation, personalization, and audience development. Reporting to the Senior Director of Consumer Journeys, this leader partners across Product, Analytics, Brand, Activations, and other key functions to shape subscriber acquisition strategy, influence investment and prioritization decisions, and translate market, audience, and performance insights into strategic action. Key Responsibilities - Subscriber Acquisition Strategy and Performance: - Set the enterprise strategy and priorities for subscriber acquisition across paid channels, email, onsite, and app in support of growth and revenue objectives. - Translate business goals, market dynamics, and audience insights into strategic initiatives that strengthen conversion, acquisition efficiency, and long-term subscriber value. - Partner with Finance and Analytics to inform forecasting, investment priorities, and performance targets, ensuring resources are aligned to the highest-impact growth opportunities. - Own the strategic oversight of paid media investment, including ROI, CPA, and return on ad spend (ROAS), ensuring disciplined budget allocation and continuous optimization toward profitable growth. - Conversion Optimization & Paywall Strategy: - Define the strategic approach to onsite conversion, including messaging frameworks, consumer journeys, and friction reduction across registration and subscription experiences. - Partner with Product to shape paywall and registration strategy, influencing testing priorities, offer architecture, and pathway design to improve conversion and long-term value. - Lifecycle Growth & Personalization: - Establish lifecycle growth strategies that move audiences from anonymous to registered to paid, using segmentation, behavioral signals, and personalization to increase conversion and retention potential. - Guide the strategic use of Customer Data Platforms (CDP), messaging platforms, and automation capabilities to enable more relevant, scalable consumer experiences. - Identify opportunities to apply predictive modeling and AI to improve audience targeting, decision-making, and growth outcomes. - Experimentation & Testing Leadership: - Establish the strategic experimentation framework for subscriber growth across acquisition channels, ensuring testing is aligned to key business questions and decision-making needs. - Set the testing agenda across creative, messaging, offers, and user experience, using insights to inform roadmap priorities and growth strategy. - Team & Cross-Functional Leadership: - Lead and develop a team of Subscriber Growth Strategists, setting clear priorities and fostering a culture of accountability, strategic thinking, and continuous improvement. - Influence cross-functional partners across Product, Analytics, Brand, Activation, and Editorial to align on shared priorities and advance enterprise subscriber growth goals. - Communicate strategic direction, performance implications, and growth opportunities to senior leadership to support alignment, visibility, and decision-making. Qualifications - 10+ years in digital marketing, growth marketing, or subscriber acquisition, preferably within a subscription-based or digital media business. - 4+ years leading and developing high-performing teams. - Proven track record driving measurable growth through acquisition strategy, conversion optimization, and lifecycle marketing. - Deep understanding of performance marketing, funnel dynamics, and key subscription metrics (CVR, CPA, ROAS, LTV). - Experience partnering with Product to influence conversion experiences, registration flows, or paywall strategy. - Strong analytical skills with fluency in data and experimentation; experience with tools such as Google Analytics, Looker, or Tableau. - Hands-on experience with marketing technology platforms (CDPs, ESPs, paid media, testing tools). - Comfortable operating at both strategic and tactical levels in a fast-paced, matrixed organization. Requirements - #LI-REMOTE - #LI-NR2 - The annualized base salary for this role will range between $130,000 and $142,500. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. Company Description USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

Role Description This is a 6-month seasonal position, with the opportunity to join the team full time based on business needs and performance. As the Manager, Facebook Growth & Engagement, you will own the strategy, execution, and performance of this channel end-to-end. This role is equal parts strategic and operational: - Lead a high-volume, always-on content engine while continuously optimizing performance through testing, data analysis, and rapid iteration. - Manage a team responsible for content distribution and engagement. - Partner cross-functionally with content, product, and marketing teams to ensure Facebook is effectively driving business outcomes. - Balance real-time decision-making with long-term strategy—identifying scalable growth levers, improving monetization efficiency, and ensuring KCL remains competitive as the platform evolves. Key Responsibilities - Own Facebook as a high-volume, performance-driven channel responsible for driving traffic and supporting revenue at scale. - Define and evolve the channel strategy across content distribution, engagement, and monetization with a focus on maximizing clicks, out-clicks, and reach. - Identify and scale repeatable growth levers, turning successful experiments into standardized playbooks. - Own day-to-day performance against core KPIs, including clicks, out-clicks, engagement, and reach. - Build and operate a continuous testing roadmap across post timing, format, creative, and messaging. - Translate data into clear, actionable insights and make fast, informed decisions in a real-time environment. - Establish reporting systems that provide visibility at both the post and channel level. - Foster a strong test-and-learn culture across the team. - Manage and develop a team responsible for operating a high-volume Facebook channel. - Build workflows that support posting at scale (4+ posts per hour) while maintaining quality and accuracy. - Create clear accountability structures, coach team members on performance ownership and content instincts. - Oversee engagement strategy and execution across user-facing touch points, including comment moderation, direct messaging, and support workflows. - Ensure a responsive, high-quality, and brand-aligned user experience. - Act as an escalation point for complex or sensitive interactions. - Lead the growth and engagement strategy for Facebook Groups, emerging platforms, and external communities. - Identify opportunities to scale engagement through automation without compromising brand voice. - Own the execution and performance of monetization strategies on Facebook. - Partner with content and discovery teams to amplify revenue-driving content and optimize post cadence, format, and distribution. - Oversee sponsored and boosted content execution, ensuring campaigns deliver against performance goals. - Continuously refine how monetized content is presented to maximize performance while maintaining user trust. - Analyze performance data to provide actionable insights that inform content prioritization and monetization opportunities. - Serve as the primary point of accountability for Facebook performance and user sentiment across the organization. - Partner with content, product, sales, and marketing teams to align on priorities and ensure Facebook supports broader business goals. - Influence content strategy through performance insights, and proactively identify and resolve gaps in user experience, tracking, or platform functionality. Success In This Role Looks Like - In the First 90 Days: Facebook channel operations are running smoothly with clear ownership of strategy, reporting, and execution. - A structured testing roadmap is in place and actively generating insights. The team is aligned, accountable, and performing at a high level. - Ongoing Success: Consistent growth in clicks from the channel and subsequent outgoing clicks from KCL referred by Facebook, alongside improved Meta Monetization efficiency and affiliate revenue contribution. - Strong engagement rates and continued audience growth across Facebook pages and groups. - A proactive, data-driven approach to platform changes, supported by a high-functioning, autonomous team. Qualifications - 5–8+ years of experience in social media, with deep expertise in Facebook performance and traffic generation. - Proven track record of scaling high-volume posting strategies and driving measurable growth. - Experience managing teams in fast-paced, high-pressure environments. - Strong analytical skills with the ability to translate data into action. - Deep understanding of Facebook algorithms, engagement drivers, and content performance. - Experience with testing frameworks, reporting tools, and social platforms. - Background in e-commerce, digital media, or deal-driven content strongly preferred. Traits That Thrive at KCL - Own It Out Loud (Humility): We build trust through honest ownership and visible effort to do better — not by pretending we never miss. - Deliver Outcomes That Matter (Impact): We define success by results that move the business forward, not just activity or intention. - Drive Momentum (Initiative): Momentum is a team sport — we step in, bridge gaps, and clear blockers instead of waiting for someone else. - Clear Is Kind (Candor): We give feedback with honesty and empathy, knowing that real growth starts with real talk. - Shared Success (Generosity): We go the extra mile for your teammates, our shoppers, and our partners—because that’s who we are. Benefits - Base Salary: $65,000-$75,000 - Home Office Perks: We set you up for success with a company-provided laptop. - Financial & Retirement Benefits: A 401(k) with a 4% company match and multiple bonus opportunities. - Community & Culture: Regular team check-ins, company-wide meetings, and a commitment to giving back through our KCL Foundation and service initiatives. Physical Requirements - Use of Fingers: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand or arm as in handling. - Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly. - Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication, and making fine discriminations in sound. - Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers. - Close visual acuity to perform activities such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading. - Visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned. - Subject to inside environmental conditions: Protection from weather conditions but not necessarily from temperature changes.