Role Description As Growth Lead, you lead and manage the full acquisition process for Evaluators in Japan. Your mandate is to design, test, and scale acquisition channels by blending global brand positioning with strong local adaptation across Japanese platforms, digital culture, and community engagement practices. You will combine strategic planning with hands-on execution: building local playbooks, running campaigns, owning key growth metrics. This role operates in a matrix reporting to both the local and global teams. Key Responsibilities: - Local Growth Strategy & Planning: - Own the Japan growth strategy for Evaluator acquisition, aligned with profile needs and country targets. - Localize global playbooks for Japanese platforms, culture, and applicable guidelines, in collaboration with relevant stakeholders. - Identify, prioritize, and test new channels (campus programs, communities, influencers, niche platforms). - Lead Generation & User Acquisition: - Design and run multi-channel acquisition campaigns (online, offline, social, partnerships). - Lead social recruiting on LINE, Instagram, TikTok and other relevant local platforms. - Build and manage university, travel, and auto community programs to source qualified Evaluators. - Implement direct recruitment campaigns and processes with full autonomy to design and execute strategies. - Own performance and budget across channels, optimizing for volume, quality, and cost per qualified lead. - Funnel Management & Optimization: - Own the acquisition funnel from first touch to qualified Evaluator. - Diagnose drop-offs in the funnel and partner with Operations and Growth & Engagement teams to adjust targeting, messaging, and incentives. - Run structured A/B tests (audiences, creatives, offers, sequencing, timing) to improve sign-up and qualification rates. - Build and maintain clear, simple processes so the funnel can be scaled. - Data, Reporting & Continuous Improvement: - Define, track, and report on core acquisition KPIs. - Maintain dashboards and campaign reports; turn data into concrete next steps, not just slides. - Use CRM/marketing tools (Clay, HubSpot, etc.) to structure outreach lists, automations, and follow-ups. - Build repeatable playbooks and documentation so Japan can scale beyond a single operator. - Communication & Collaboration: - Partner closely with the Operations team to ensure a smooth handover from qualified Evaluator to first mission. - Share funnel insights with Operations (profile quality, channel differences, expectations) to help them optimize activation. - Develop and execute targeted communication to nurture potential Evaluators through qualification (email, messaging, content). - Write clear, concise marketing and recruiting materials in English and Japanese. - Take ownership of projects end-to-end, managing multiple initiatives and stakeholders at once. Qualifications - Bachelor’s degree in business, marketing, communications, or related field (Master’s is a plus). - 3+ years in growth, recruiting, and community engagement in Japan, with clear examples of owning targets. - Native-level Japanese and strong business English (written and spoken). - Hands-on experience in at least two of: University/campus recruiting or Gig/platform or marketplace recruiting. - Experience with influencer/social media campaigns. - Strong analytical skills; comfortable with funnel metrics and campaign reporting. - Practical experience with CRM and marketing tools (e.g., HubSpot, Zoho, Salesforce), design tools (e.g., Canva), and AI tools (e.g., ChatGPT, Midjourney, Bard).

Title: Growth Marketing Lead Location: London England GB Job Description: At Zego, we understand that traditional motor insurance holds good drivers back. It's too complicated, too expensive, and it doesn't reflect how well you actually drive. Since 2016, we have been on a mission to change that by offering the lowest priced insurance for good drivers. From van drivers and gig workers to everyday car drivers, our customers are the driving force behind everything we do. We've sold tens of millions of policies and raised over $200 million in funding and picked up numerous awards, including the Employer of The Year 2025 as awarded at The Insurance Post's Awards and Excellence in Digital Marketing Award at the British Insurance Tech Awards 2025. And we're only just getting started. Purpose of the role Reporting to the Marketing Director, the Growth Marketing Lead is a pivotal leadership role responsible for driving new business acquisition and performance marketing across our insurance products. You will lead the development and execution of the annual growth plan, overseeing a multi-million-pound budget with a clear focus on customer acquisition within CPA and LTV:CAC targets. This role demands a strategic mindset, commercial acumen, analytical rigour, and a deep understanding of digital performance channels. You’ll collaborate cross-functionally with CRM, Brand, Partnerships, SEO, Product, Pricing and Commercial Strategy to deliver integrated marketing campaigns and maximise growth efficiency. What you will be working on Strategic Growth Planning - Develop and lead the execution of Zego's annual growth marketing plan, with a focus on driving direct sales volume for our key insurance products (Personal car, private hire, van and delivery). - Define quarterly growth targets aligned with broader commercial and marketing goals. - Own and report on marketing efficiency metrics and reporting including CPA, CAC, LTV, and ROI. Utilisation of AI - Leverage AI to uncover novel user needs through advanced analysis of customer data, behaviour patterns, and market signals. - Use AI-driven experimentation to prototype, test, and validate innovative user journeys and growth opportunities at scale. (Google PMax, AI Max…) - Optimise monetisation and retention strategies with AI insights loyalty, and predictive churn prevention. (Predictive LTV Model) - Continuously translate AI-powered insights into scalable growth initiatives, balancing creativity with data-driven rigour. Budget Management - Set and manage the annual growth marketing budget, ensuring spend is efficiently allocated across channels. - Conduct monthly forecasting and pacing reviews to optimise media investment. Performance Marketing Execution - Own paid acquisition across Paid Search, Paid Social, Display, Programmatic, and emerging digital channels. - Develop a robust testing roadmap across creatives, audiences, and channels. - Collaborate with CRM, Brand, Product and Commercial Strategy leads to ensure messaging is consistent and cohesive across the funnel. - Build the Marketing Investment Engine to enable us to analyse channel marketing performance and build test and learn strategies, aiming for a deep understanding of cause and effect. Campaign Planning and Optimisation - Lead (Alongside Brand) quarterly integrated campaign planning and cross-channel execution. - Lead on pulling together growth initiatives and represent these initiatives in prioritisation decision making. - Analyse post-campaign results to iterate and improve future plans. - Ensure tight alignment with product launches, CRM journeys, and brand initiatives. Cross-Functional Collaboration - Partner with the Head of Brand, Lead CRM Manager, and Head of Partnerships to align efforts and share insights. - Deeply understand current pricing and underwriting strategy in order to drive profitable LTV targeting at the top of the funnel. - Share channel learnings and work collaboratively on full-funnel growth initiatives. - As a senior leader in the Marketing team, challenge and improve existing processes. Leadership and Team Development - Foster a high-performance, test-and-learn culture within the team. - Establish a reputation as a Senior Marketing leader - championing Marketing, challenging where necessary to ensure Marketing is getting resources appropriate to the priorities and ambitions. Requirements What you will need to be successful - Proven experience (5+ years) in a growth or performance marketing leadership role, in a high-growth or tech-driven environment. - Demonstrable track record of delivering results across paid channels with efficiency (CPA, CAC, ROI). - Strong understanding of acquisition metrics and how to optimise them across the customer journey. - Deep experience with tools including Google Ads, Meta Ads Manager, Google Analytics, and other attribution/reporting tools. - Comfortable managing a large budget with a commercial mindset. - Excellent communication and stakeholder management skills. - Experience working with cross-functional teams (CRM, Brand, Product Marketing). - Experience in insurance or financial services is a plus, but not essential. What it's like to work @ Zego Zego has a truly international and inclusive team, unified by great ideas and collaborative thoughtfulness. Our people are the most important part of our story and everyone plays an essential role in our journey. We look for people who have expertise, enthusiasm and who are motivated by change. There's plenty of room to learn and grow, as part of our ongoing training programmes or directly from other experts. You'll work alongside a talented group of people who respect each other's differences and seek to understand fresh perspectives. How we work We believe that teams work better when they have time to collaborate and space to get things done. We call it Zego Hybrid! Our hybrid way of working is unique. We foster a flexible approach that empowers every Zegon to perform at their best. We ask you to spend at least one day a week in our central London office. Every team has the flexibility to choose the day that works best for them. We cover the costs for all company-wide events (3 per year), and also provide a separate hybrid contribution to help pay towards other travel costs. We think it's a good mix of collaborative face time and flexible home-working, setting us up to achieve the right balance between work and life. Our approach to AI We believe in the power of AI to meaningfully improve how we work - helping us move faster, think differently, and focus on what matters most. At Zego, we encourage people to stay curious and intentional about how AI is leveraged in their work and teams to drive practical impact every day. This is your chance to do the most meaningful work of your career - and we'll provide you with the tools, support, and freedom to do it well. Benefits We reward our people well. Join us and you'll get a market-competitive salary, private medical insurance, company share options, generous holiday allowance, and a whole lot of wellbeing benefits. And that's just for starters.

Title: Senior Mobile Growth Marketing Manager Location: Gurugram, Haryana, India Job Description: Location Details: At GoDaddy the future of work looks different for each team. Some teams work in the office full-time, others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely. This is a hybrid position. You’ll divide your time between working remotely from your home and an office, so you should live within commuting distance. Hybrid teams may work in-office as much as a few times a week or as little as once a month or quarter, as decided by leadership. The hiring manager can share more about what hybrid work might look like for this team. Join our team The GoDaddy Mobile Team is looking for an owner for app growth, positioning, and brand presence. You'll work directly alongside the people who build the product - mobile app experts who have run successful mobile apps for both startups and Fortune 500 companies. You'll get to bring AI-powered products to millions of customers, and you'll grow your craft alongside an AI-forward team. This role offers scope and support to drive meaningful results for one of GoDaddy's critical growth engines. What you'll get to do... - Growth strategy. Define the plan for how the app reaches more customers and how they get value faster. The levers span the GoDaddy website, in-product placements, customer marketing channels, paid acquisition, and app store optimization. - Execution. Drive growth initiatives end to end: scoping, briefs, experiment design, launch, measurement. Partner with brand, customer marketing, performance marketing, SEO, product, design, and engineering teams to ship. - Install performance. Operate app installs like a business. Set goals, track daily, diagnose trends, and own attribution. - Brand and positioning. Shape how the app shows up in the world. Define what we say, how we say it, who we say it to. Create content. Talk to customers. Stay close to competitors. - Platform relationships. Be the marketing-side face to our partners at Apple and Google. Pitch features, land promotional placements, and create editorial. Your experience should include... - 5+ years of experience working in marketing, technology, and/or mobile. - Track record of growth initiatives that moved real numbers. - Strong execution instincts. You're organized, autonomous, and you ship through other teams without losing momentum. - Comfortable with data and reporting to analyze and inform your view. - Hands-on with AI as a real part of how you work, beyond the basics. We're an AI-forward team and you should be excited to push that further, both in how you operate and in what we put in front of customers. You might also have... - Strong preference for fluency with the mobile app ecosystem: how installs work, how attribution works, what good app store listings look like. We'll trade experience for aptitude and growth mindset if the fit is right. - Curiosity about small business customers. You don't need to have marketed to SMBs before, but you should want to understand them. Consumer app experience is a plus - Familiarity with experimentation methods like AB testing. We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth. About us... GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success.

• Guide Caregivers Through the Intake Process • Conduct inbound and outbound calls with caregivers who have applied to Abby Care. • Guide caregivers through a detailed intake process lasting approximately 20–30 minutes. • Clearly explain Abby Care's services and answer questions with confidence and empathy. • Encourage and support caregivers who may be undecided about joining the program. • Follow up with caregivers via phone, SMS, and email regarding missing information or next steps. • Build Meaningful Relationships • Serve as the primary point of contact until caregivers transition to the next stage of onboarding. • Provide exceptional customer service through every interaction. • Build trust by maintaining a compassionate, professional, and patient approach. • Manage CRM & Administrative Tasks • Document all caregiver interactions accurately in Salesforce and other internal systems. • Maintain organized records and ensure timely follow-ups. • Collaborate closely with Nurses, Care Operations, and other cross-functional teams to ensure a seamless caregiver experience. • Support Continuous Improvement • Share feedback on existing workflows and suggest process improvements. • Adapt quickly as systems and processes evolve within a fast-growing startup environment.