• Develop scalable reporting solutions and dashboards that provide timely, actionable insights for stakeholders and leadership. • Lead initiatives that improve marketing measurement, automation, and data infrastructure to enable faster, more scalable decision-making. • Drive analytics that identify performance trends, uncover growth opportunities, and deliver actionable recommendations that inform marketing investment decisions. • Partner across Marketing, Finance, Data Science, and Analytics to influence strategic planning, budgeting, and forecasting. • Leverage AI-powered tools alongside SQL, BI platforms, and modern analytics technologies to automate workflows, accelerate insight generation, and improve team productivity.

• Analyze direct (online + call center) sales performance across Auto, Property, and Specialty lines of business, leveraging KPI monitoring, trend analysis, and funnel diagnostics to identify opportunities to improve conversion, traffic quality, and customer value • Leverage strong technical expertise in data querying, data modeling, and data curation (e.g., SQL, Snowflake, BI tools) to extract, transform, and synthesize complex datasets into actionable insights • Develop a consistent understanding of marketing channel performance mix and partner cross-functionally to prioritize digital investments and innovations • Design, execute, and evaluate A/B tests and digital experiments to improve acquisition, conversion, and overall customer experience • Identify friction points and optimize the full multichannel customer journey – from discovery through purchase, onboarding, and cross-sell • Support the execution and measurement of sales campaigns, product launches, and cross-sell/up-sell initiatives in close partnership with business teams • Drive sales analytics research and best practices by analyzing competitive performance, innovation trends, and digital marketing data to inform strategy, guide roadmap decisions, and accelerate growth • Communicate insights, results, and recommendations effectively to a range of audiences, including senior stakeholders and executive leadership

Role Description This role exists to help Setmore execute marketing initiatives that don't naturally fit into a single marketing function. From new product initiatives and customer engagement programs to strategic partnerships and special projects, you'll work across the business to turn ideas into execution. This is a varied role that requires someone who's organised, adaptable and enjoys solving new problems. One month you may be helping launch a customer education program. The next you could be supporting Setmore Spark, coordinating partner campaigns or working with Product and Customer Success to improve customer adoption. We're looking for someone who enjoys building new initiatives from the ground up. You'll work with multiple teams, coordinate moving pieces and ensure projects move forward without losing momentum. This isn't a reporting role. It's an execution role for someone who enjoys variety, takes ownership and isn't afraid to work outside a traditional job description. - Support the execution and growth of strategic marketing initiatives such as Setmore Spark and future business programs. - Coordinate customer engagement initiatives including webinars, customer education sessions, product awareness campaigns and community programs. - Work with external partners to execute co-marketing initiatives, product adoption campaigns and market development fund (MDF) activities. - Support product adoption initiatives by coordinating campaigns across multiple marketing channels. - Assist with customer onboarding programs and communication initiatives alongside Customer Success and Product teams. - Coordinate content, design, engineering and marketing teams to ensure campaigns are delivered on time. - Manage project plans, timelines and follow-ups across multiple marketing initiatives simultaneously. - Track campaign performance and prepare reports to measure outcomes and identify opportunities for improvement. - Support customer research, competitive research and new business opportunities as required. - Take ownership of special marketing projects that require cross-functional collaboration across the organisation. Qualifications - 2–3 years of experience in Marketing, Growth Marketing, Campaign Management or Project Coordination. - Excellent organisational and project management skills. - Strong written and verbal communication skills. - Ability to manage multiple projects simultaneously while maintaining attention to detail. - Comfort working with cross-functional teams including Product, Design, Customer Success and Engineering. - Experience coordinating campaigns from planning through execution. - Good analytical skills with the ability to measure campaign performance and communicate insights. - Self-starter with a willingness to learn new marketing disciplines and take ownership of unfamiliar projects. Workspace requirements - Private workroom with the ambience to handle calls. - Ready for Video calls at all times. Video calls are an integral part of maintaining the human connection while working from Anywhere. - Good Internet speed (Above 100 MBPS Download and Upload) with the ability to be wired (LAN). - Power backup (if you have frequent power cut issues). Company Description We are a Portland-based SaaS product company on a mission to empower businesses to work from Anywhere. Our global team of engineers, designers, testers, product experts, customer experience associates, and marketers come together to create a better way to work. Our products and services help businesses to be more productive, flexible, and scalable. Together, we can change the way the world works!

SEM Senior Analyst, Paid Search Activation Location: New York, New York, United States; Irving, Texas, United States Employment Type: Full-Time Work Arrangement: Hybrid (3 days in the office, 2 days remote) Salary: $78,320 - $109,280 (New York salary range) Job Description: Citi is looking for a Senior SEM Analyst to join its Paid Search Activation team within the U.S. Consumer Cards Paid Media function - one of the most strategically important and high-volume paid search operations in financial services. In this role, you will own the end-to-end build, quality assurance, and daily monitoring of paid search campaigns across Google Ads and Microsoft Ads, ensuring every campaign launches accurately, performs to target, and meets compliance standards. You will work at the centre of a performance-driven team focused on digital acquisition growth, marketing innovation, and measurable business impact. Responsibilities - Build and structure paid search campaigns across Google Ads and Microsoft Ads, including ad groups, keyword lists, match types, and bid strategies that align to acquisition goals. - Traffic ad copy variations and implement ad extensions - including sitelinks, callouts, and structured snippets - in line with brand standards and compliance requirements. - Apply audience targeting, geotargeting, device bid adjustments, and scheduling parameters to ensure campaigns reach the right customers at the right time. - Implement UTMs, click trackers, and Floodlight conversion tags, and partner with tagging and analytics teams to validate tracking accuracy before and after launch. - Perform structured pre-launch quality assurance checks covering ad approvals, destination URLs, negative keyword coverage, budget settings, and overall account structure. - Monitor daily campaign performance across pacing, CTR, CPC, and conversion trends, flagging anomalies and escalation risks to managers and strategists in a timely manner. - Set up and monitor A/B and multivariate tests for ad copy and landing pages, document results, and share learnings to inform ongoing campaign optimisation. - Maintain build trackers, QA logs, and pacing records to ensure full transparency across the team, and contribute to the continuous improvement of execution workflows and best practices. Required qualifications & skills - 2-4 years of hands-on experience in SEM campaign execution or ad operations, with direct accountability for campaign builds and quality assurance. - Proficiency in Google Ads, Microsoft Ads, SA360, and GA4, with the ability to navigate and execute across platforms independently. - Competence in campaign trafficking, QA processes, and account structure best practices within a high-volume environment. - Working knowledge of tagging, tracking, and attribution concepts, including UTMs, click trackers, and conversion tag implementation. - Meticulous attention to detail and disciplined process management, with the ability to identify and resolve issues quickly under time pressure. - Analytical approach to campaign performance, with the ability to interpret data in Excel or Google Sheets and surface meaningful insights. - Bachelor's degree or equivalent university qualification. What we offer Joining Citi's U.S. Consumer Cards Paid Media team means working on one of the largest and most complex paid search programmes in the financial services industry. You will gain direct exposure to high-impact digital acquisition campaigns, work alongside experienced channel and product marketers, and develop your career in a team that is actively transforming how Citi reaches and acquires customers digitally. - A hybrid working arrangement with 3 days in the office and 2 days working remotely, giving you flexibility alongside meaningful in-person collaboration. - Direct involvement in large-scale paid search campaigns that drive measurable customer acquisition outcomes across one of Citi's most strategically important business lines. - Exposure to a broad range of digital marketing disciplines - including campaign strategy, analytics, tagging, and testing - that accelerates your professional development. - Access to learning and development resources that support your growth in paid media, performance marketing, and digital analytics. - A collaborative team environment where your work has clear visibility and your contributions directly influence campaign performance and business results. - Competitive compensation and a comprehensive benefits package, including financial wellbeing and employee support programmes. Primary Location Full Time Salary Range: $78,320.00 - $109,280.00 In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.Most Relevant Skills Please see the requirements listed above.Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.Anticipated Posting Close Date: Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.