Role Description This role exists to help Setmore execute marketing initiatives that don't naturally fit into a single marketing function. From new product initiatives and customer engagement programs to strategic partnerships and special projects, you'll work across the business to turn ideas into execution. This is a varied role that requires someone who's organised, adaptable and enjoys solving new problems. One month you may be helping launch a customer education program. The next you could be supporting Setmore Spark, coordinating partner campaigns or working with Product and Customer Success to improve customer adoption. We're looking for someone who enjoys building new initiatives from the ground up. You'll work with multiple teams, coordinate moving pieces and ensure projects move forward without losing momentum. This isn't a reporting role. It's an execution role for someone who enjoys variety, takes ownership and isn't afraid to work outside a traditional job description. - Support the execution and growth of strategic marketing initiatives such as Setmore Spark and future business programs. - Coordinate customer engagement initiatives including webinars, customer education sessions, product awareness campaigns and community programs. - Work with external partners to execute co-marketing initiatives, product adoption campaigns and market development fund (MDF) activities. - Support product adoption initiatives by coordinating campaigns across multiple marketing channels. - Assist with customer onboarding programs and communication initiatives alongside Customer Success and Product teams. - Coordinate content, design, engineering and marketing teams to ensure campaigns are delivered on time. - Manage project plans, timelines and follow-ups across multiple marketing initiatives simultaneously. - Track campaign performance and prepare reports to measure outcomes and identify opportunities for improvement. - Support customer research, competitive research and new business opportunities as required. - Take ownership of special marketing projects that require cross-functional collaboration across the organisation. Qualifications - 2–3 years of experience in Marketing, Growth Marketing, Campaign Management or Project Coordination. - Excellent organisational and project management skills. - Strong written and verbal communication skills. - Ability to manage multiple projects simultaneously while maintaining attention to detail. - Comfort working with cross-functional teams including Product, Design, Customer Success and Engineering. - Experience coordinating campaigns from planning through execution. - Good analytical skills with the ability to measure campaign performance and communicate insights. - Self-starter with a willingness to learn new marketing disciplines and take ownership of unfamiliar projects. Workspace requirements - Private workroom with the ambience to handle calls. - Ready for Video calls at all times. Video calls are an integral part of maintaining the human connection while working from Anywhere. - Good Internet speed (Above 100 MBPS Download and Upload) with the ability to be wired (LAN). - Power backup (if you have frequent power cut issues). Company Description We are a Portland-based SaaS product company on a mission to empower businesses to work from Anywhere. Our global team of engineers, designers, testers, product experts, customer experience associates, and marketers come together to create a better way to work. Our products and services help businesses to be more productive, flexible, and scalable. Together, we can change the way the world works!

SEM Senior Analyst, Paid Search Activation Location: New York, New York, United States; Irving, Texas, United States Employment Type: Full-Time Work Arrangement: Hybrid (3 days in the office, 2 days remote) Salary: $78,320 - $109,280 (New York salary range) Job Description: Citi is looking for a Senior SEM Analyst to join its Paid Search Activation team within the U.S. Consumer Cards Paid Media function - one of the most strategically important and high-volume paid search operations in financial services. In this role, you will own the end-to-end build, quality assurance, and daily monitoring of paid search campaigns across Google Ads and Microsoft Ads, ensuring every campaign launches accurately, performs to target, and meets compliance standards. You will work at the centre of a performance-driven team focused on digital acquisition growth, marketing innovation, and measurable business impact. Responsibilities - Build and structure paid search campaigns across Google Ads and Microsoft Ads, including ad groups, keyword lists, match types, and bid strategies that align to acquisition goals. - Traffic ad copy variations and implement ad extensions - including sitelinks, callouts, and structured snippets - in line with brand standards and compliance requirements. - Apply audience targeting, geotargeting, device bid adjustments, and scheduling parameters to ensure campaigns reach the right customers at the right time. - Implement UTMs, click trackers, and Floodlight conversion tags, and partner with tagging and analytics teams to validate tracking accuracy before and after launch. - Perform structured pre-launch quality assurance checks covering ad approvals, destination URLs, negative keyword coverage, budget settings, and overall account structure. - Monitor daily campaign performance across pacing, CTR, CPC, and conversion trends, flagging anomalies and escalation risks to managers and strategists in a timely manner. - Set up and monitor A/B and multivariate tests for ad copy and landing pages, document results, and share learnings to inform ongoing campaign optimisation. - Maintain build trackers, QA logs, and pacing records to ensure full transparency across the team, and contribute to the continuous improvement of execution workflows and best practices. Required qualifications & skills - 2-4 years of hands-on experience in SEM campaign execution or ad operations, with direct accountability for campaign builds and quality assurance. - Proficiency in Google Ads, Microsoft Ads, SA360, and GA4, with the ability to navigate and execute across platforms independently. - Competence in campaign trafficking, QA processes, and account structure best practices within a high-volume environment. - Working knowledge of tagging, tracking, and attribution concepts, including UTMs, click trackers, and conversion tag implementation. - Meticulous attention to detail and disciplined process management, with the ability to identify and resolve issues quickly under time pressure. - Analytical approach to campaign performance, with the ability to interpret data in Excel or Google Sheets and surface meaningful insights. - Bachelor's degree or equivalent university qualification. What we offer Joining Citi's U.S. Consumer Cards Paid Media team means working on one of the largest and most complex paid search programmes in the financial services industry. You will gain direct exposure to high-impact digital acquisition campaigns, work alongside experienced channel and product marketers, and develop your career in a team that is actively transforming how Citi reaches and acquires customers digitally. - A hybrid working arrangement with 3 days in the office and 2 days working remotely, giving you flexibility alongside meaningful in-person collaboration. - Direct involvement in large-scale paid search campaigns that drive measurable customer acquisition outcomes across one of Citi's most strategically important business lines. - Exposure to a broad range of digital marketing disciplines - including campaign strategy, analytics, tagging, and testing - that accelerates your professional development. - Access to learning and development resources that support your growth in paid media, performance marketing, and digital analytics. - A collaborative team environment where your work has clear visibility and your contributions directly influence campaign performance and business results. - Competitive compensation and a comprehensive benefits package, including financial wellbeing and employee support programmes. Primary Location Full Time Salary Range: $78,320.00 - $109,280.00 In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.Most Relevant Skills Please see the requirements listed above.Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.Anticipated Posting Close Date: Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

• Support implementation and execution across marketing platforms • Collaborate with stakeholders to: Understand business requirements, Translate into system solutions • Assist with CRM migration planning and execution • Work across Martech tools to: Configure, troubleshoot, and optimize solutions • Provide tactical support to senior team members on active initiatives • Ensure alignment across systems (email, data, media, CRM)

• Confirm TBA and specified pool trades with broker-dealers while validating trade details and resolving discrepancies. • Manage the complete trade lifecycle from execution through settlement. • Monitor trade activity to ensure timely execution and operational accuracy. • Coordinate trade assignments and investor communications. • Support best execution strategies across agency and government products. • Manage class settlements, including pool allocations and 48-hour notifications. • Coordinate settlement activities with broker-dealers through good-day settlement. • Execute pool settlements by coordinating loan delivery, wire instructions, and confirmation of settlement funds. • Ensure timely and accurate settlement documentation. • Resolve settlement issues and delivery exceptions as they arise. • Support bulk bid origination by preparing bid tapes and distributing opportunities to investors. • Analyze investor bids and assist in determining best execution awards. • Coordinate investor communications throughout the bidding process. • Support mandatory trade executions and delivery strategies. • Assist with assignment of trade (AOT) execution activities. • Execute GNMA pooling activities from pool formation through final certification. • Validate loan eligibility and pool compliance requirements. • Complete initial and final GNMA certifications. • Ensure pools meet investor and regulatory requirements. • Coordinate timely delivery of pooled loans. • Partner with Capital Markets, Operations, Accounting, Servicing, and Investors to support loan delivery activities. • Communicate trade status, settlement updates, and operational issues to stakeholders. • Maintain accurate records and reporting throughout the trade process. • Identify opportunities to improve operational efficiency and execution. • Perform additional responsibilities that support the Secondary Marketing team.