Citi, one of the largest financial services firms in the world, has a rich history that dates back more than 200 years. Throughout its history, Citi has been th
SEM Senior Analyst, Paid Search Activation
Location
New York + 1 moreAll locations: New York | Texas
Posted
3 days ago
Salary
$78.3K - $109.3K / year
Seniority
Senior
Job Description
SEM Senior Analyst, Paid Search Activation
Citi
SEM Senior Analyst, Paid Search Activation Location: New York, New York, United States; Irving, Texas, United States Employment Type: Full-Time Work Arrangement: Hybrid (3 days in the office, 2 days remote) Salary: $78,320 - $109,280 (New York salary range) Job Description: Citi is looking for a Senior SEM Analyst to join its Paid Search Activation team within the U.S. Consumer Cards Paid Media function - one of the most strategically important and high-volume paid search operations in financial services. In this role, you will own the end-to-end build, quality assurance, and daily monitoring of paid search campaigns across Google Ads and Microsoft Ads, ensuring every campaign launches accurately, performs to target, and meets compliance standards. You will work at the centre of a performance-driven team focused on digital acquisition growth, marketing innovation, and measurable business impact. Responsibilities - Build and structure paid search campaigns across Google Ads and Microsoft Ads, including ad groups, keyword lists, match types, and bid strategies that align to acquisition goals. - Traffic ad copy variations and implement ad extensions - including sitelinks, callouts, and structured snippets - in line with brand standards and compliance requirements. - Apply audience targeting, geotargeting, device bid adjustments, and scheduling parameters to ensure campaigns reach the right customers at the right time. - Implement UTMs, click trackers, and Floodlight conversion tags, and partner with tagging and analytics teams to validate tracking accuracy before and after launch. - Perform structured pre-launch quality assurance checks covering ad approvals, destination URLs, negative keyword coverage, budget settings, and overall account structure. - Monitor daily campaign performance across pacing, CTR, CPC, and conversion trends, flagging anomalies and escalation risks to managers and strategists in a timely manner. - Set up and monitor A/B and multivariate tests for ad copy and landing pages, document results, and share learnings to inform ongoing campaign optimisation. - Maintain build trackers, QA logs, and pacing records to ensure full transparency across the team, and contribute to the continuous improvement of execution workflows and best practices. Required qualifications & skills - 2-4 years of hands-on experience in SEM campaign execution or ad operations, with direct accountability for campaign builds and quality assurance. - Proficiency in Google Ads, Microsoft Ads, SA360, and GA4, with the ability to navigate and execute across platforms independently. - Competence in campaign trafficking, QA processes, and account structure best practices within a high-volume environment. - Working knowledge of tagging, tracking, and attribution concepts, including UTMs, click trackers, and conversion tag implementation. - Meticulous attention to detail and disciplined process management, with the ability to identify and resolve issues quickly under time pressure. - Analytical approach to campaign performance, with the ability to interpret data in Excel or Google Sheets and surface meaningful insights. - Bachelor's degree or equivalent university qualification. What we offer Joining Citi's U.S. Consumer Cards Paid Media team means working on one of the largest and most complex paid search programmes in the financial services industry. You will gain direct exposure to high-impact digital acquisition campaigns, work alongside experienced channel and product marketers, and develop your career in a team that is actively transforming how Citi reaches and acquires customers digitally. - A hybrid working arrangement with 3 days in the office and 2 days working remotely, giving you flexibility alongside meaningful in-person collaboration. - Direct involvement in large-scale paid search campaigns that drive measurable customer acquisition outcomes across one of Citi's most strategically important business lines. - Exposure to a broad range of digital marketing disciplines - including campaign strategy, analytics, tagging, and testing - that accelerates your professional development. - Access to learning and development resources that support your growth in paid media, performance marketing, and digital analytics. - A collaborative team environment where your work has clear visibility and your contributions directly influence campaign performance and business results. - Competitive compensation and a comprehensive benefits package, including financial wellbeing and employee support programmes. Primary Location Full Time Salary Range: $78,320.00 - $109,280.00 In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.Most Relevant Skills Please see the requirements listed above.Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.Anticipated Posting Close Date: Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
Related Guides
Related Categories
Related Job Pages
More Marketing Analyst Jobs
• Support implementation and execution across marketing platforms • Collaborate with stakeholders to: Understand business requirements, Translate into system solutions • Assist with CRM migration planning and execution • Work across Martech tools to: Configure, troubleshoot, and optimize solutions • Provide tactical support to senior team members on active initiatives • Ensure alignment across systems (email, data, media, CRM)
Secondary Marketing Analyst
eLEND SolutionsThe Real Deal. Digital finance for digital retailing, online and in-store.
• Confirm TBA and specified pool trades with broker-dealers while validating trade details and resolving discrepancies. • Manage the complete trade lifecycle from execution through settlement. • Monitor trade activity to ensure timely execution and operational accuracy. • Coordinate trade assignments and investor communications. • Support best execution strategies across agency and government products. • Manage class settlements, including pool allocations and 48-hour notifications. • Coordinate settlement activities with broker-dealers through good-day settlement. • Execute pool settlements by coordinating loan delivery, wire instructions, and confirmation of settlement funds. • Ensure timely and accurate settlement documentation. • Resolve settlement issues and delivery exceptions as they arise. • Support bulk bid origination by preparing bid tapes and distributing opportunities to investors. • Analyze investor bids and assist in determining best execution awards. • Coordinate investor communications throughout the bidding process. • Support mandatory trade executions and delivery strategies. • Assist with assignment of trade (AOT) execution activities. • Execute GNMA pooling activities from pool formation through final certification. • Validate loan eligibility and pool compliance requirements. • Complete initial and final GNMA certifications. • Ensure pools meet investor and regulatory requirements. • Coordinate timely delivery of pooled loans. • Partner with Capital Markets, Operations, Accounting, Servicing, and Investors to support loan delivery activities. • Communicate trade status, settlement updates, and operational issues to stakeholders. • Maintain accurate records and reporting throughout the trade process. • Identify opportunities to improve operational efficiency and execution. • Perform additional responsibilities that support the Secondary Marketing team.
• Build ETL/data pipelines to ingest, transform, and activate enterprise data in SFMC • Manage Contact Builder, including identity resolution and customer data architecture • Configure Salesforce Marketing Cloud (SFMC), including business units and automation schedules • Troubleshoot SFMC issues involving Journey Builder, Automation Studio, APIs • Integrate CDP and enterprise systems to unify customer data • Support CRM migration initiatives, ensuring successful transition of data
Role Description Are you passionate about turning data into meaningful insights that drive business impact? As a Global Marketing Data Analyst, you’ll play a critical role in helping teams understand what’s working, and what’s next, across the full customer journey. In this role, you’ll connect the dots between data, performance, and decision-making, transforming complex datasets into clear, actionable insights for marketing and commercial teams. You’ll build trusted dashboards, define measurement standards, and help create a consistent, data-driven approach across channels and business units. This is an opportunity for someone who enjoys both the technical and strategic side of analytics, ensuring data is accurate, accessible, and ultimately used to optimize campaigns, improve performance, and drive measurable growth. Key Duties and Responsibilities - Drives actionable insights for optimization to channel managers. - Supports end-to-end marketing performance measurement across channels and funnel stages, including reach, engagement, leads, pipeline, revenue, and ROI. - Builds and maintains executive-ready dashboards and scorecards with consistent KPI definitions, filters, and drill paths. - Establishes and maintains measurement frameworks, including KPI dictionaries, data sources, calculation logic, reporting cadence, and benchmarks. - Partners with multi-channel marketing teams to support lead lifecycle tracking, source attribution, and influence reporting. - Owns measurement-readiness standards, including UTM governance, tagging requirements, event tracking, and QA checklists. - Performs data QA and reconciliation across platforms, identifies anomalies, and drives root-cause resolution. - Creates repeatable reporting packs for weekly, monthly, launch, and business review rhythms. Qualifications - Bachelor’s Degree required. - Minimum of 5 years of hands-on experience in marketing data analytics, including building measurement frameworks, defining KPI logic, developing reporting standards, and translating campaign performance data into actionable business insights. - Experience creating and governing tracking requirements, including UTM standards, script tagging, event naming conventions, QA processes, and measurement-readiness documentation for campaign and web reporting. - Experience recording, validating, and reporting on digital events in Google Analytics, Adobe Analytics, or comparable web analytics platforms, with the ability to partner with technical teams on implementation and troubleshooting. - Strong analytical, reporting, and data QA skills. - Ability to normalize data across systems, define KPI standards, and translate findings into clear business insights. Preferred Requirements - Degree concentration in Analytics, Statistics, Marketing Analytics, Business, Data Science, or related field. - Experience driving actionable insights to digital channel owners, building executive dashboards, KPI frameworks, attribution reporting, and data governance in marketing environments. - Experience with marketing analytics, CRM/automation data, web analytics, and privacy-aware measurement practices. Benefits - Competitive compensation. - Excellent healthcare including medical, dental, vision and prescription coverage. - Short & long term disability plus life insurance -- cost paid fully by CONMED. - Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period. - Employee Stock Purchase Plan -- allows stock purchases at discounted price. - Tuition assistance for undergraduate and graduate level courses.
