• Holistic Growth Strategy: Define the end-to-end user acquisition growth strategy across paid and organic — ensuring they compound together rather than operate in silos • Unit Economics (LTV:CAC): Own accountability for marketing investment efficiency. Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a clear plan for how organic and PLG channels reduce blended CAC over time. • Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy. • Cross-Functional Growth Pod Integration: Partner directly with Product and Engineering to prioritize features that drive product-led acquisition — growth surfaces, onboarding hooks, network effects, and shareable moments. • Community & Social Proof: Leverage Huckleberry's 5M+ family community as a growth asset — through UGC loops, social sharing prompts, and peer recommendation mechanics. • Product-Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod. Translate acquisition insights — including PLG signals like referral rates and viral lift — into prioritized product roadmap inputs. • Data & Attribution: Partner with Business Analytics to build attribution that captures paid, organic, and viral acquisition in a unified view. • Experimentation: Champion rapid, statistically sound A/B testing across acquisition channels and product surfaces. • Channel Strategy & Execution Oversight: Oversee strategy and budget optimization for paid channels (SEM, Paid Social, Programmatic). Direct content strategy to maximize SEO-driven growth, generating high-intent users through owned channels.

• Own advertising campaigns on paid social and in-app advertising channels, accountable for growth strategies, building & optimizing campaigns, tracking & reporting KPIs, and creative strategy. • Assist in managing third party ad network relationships • Develop a test and learn framework centered around audience segmentation, creative optimization and bid strategy • Lead project management process with our marketing designer. Working to develop and test winning ad creatives based on performance data • Work closely with the head of acquisition to create budgets and channel KPIs to improve the execution of paid ad campaigns and overall contribution to business growth • Monitor and analyze campaign performance in collaboration with internal team and external measurement partners, provide the wider team and stakeholders with regular updates and insights • Stay informed about industry trends, competitor activity, and emerging technologies in order to recommend new paid media tactics, concepts, and approaches to inform broader marketing strategy

• Own paid UA end-to-end across Meta, TikTok, Google • Run the creative testing loop on paid • Own the funnel from ad to install to subscription • Own measurement and attribution • Work directly with product and the CEO

Role Description The Head of Growth owns the full revenue funnel at Bonusly—from the first ad impression to the closed-won signature, and the expansion bookings that follow. You own demand generation, pipeline development, sales execution, and the revenue operating system that makes all three move as one. You will lead Demand Generation, Sales, and Revenue Operations as a single integrated function. You will be measured on pipeline created, bookings closed, and the efficiency of the full revenue cycle. What You'll Own - Full-funnel revenue. - Demand-gen-sourced pipeline, sales-sourced pipeline, new logo bookings, sales-led expansion, and PLG bookings. - Positioning: You own how our full suite of products lands in ads, in demos, and in proposals. You close the loop between what product says and what sales and marketing hear back from the market. - Demand generation and pipeline creation: Campaigns, events, paid, and free-trial signup optimization. You build a pipeline engine that consistently delivers sufficient coverage of the bookings target with a healthy mix of inbound, outbound, partnerships, and customer referral motion. - Sales execution: AE productivity, ADR productivity, sales cycle optimization, win rate, multi-threading discipline, deal velocity, and forecast accuracy. You own and run the revenue playbook. - Product-led growth: We have multiple PLG paths. You own the experiments and the decision on which paths to invest behind. What "AI-Native" Means in This Role Bonusly is past AI adoption. Every GTM team member is using AI trained with specialized skills. Our internal data platform connects multiple data sources and routes validated intelligence to every revenue function. Daily briefings, deal prep, ROI models, RFP responses, competitive analysis, and account narratives are now done in minutes. As Head of Growth, you will operate as an AI-first leader and design your org around agents, as well as team members, where judgment, relationships, and creative bets compound. You will make AI a competitive moat in the funnel itself: personalized outbound, dynamic deal collateral, and continuous competitive intelligence. Qualifications - You have led full-funnel revenue at a B2B SaaS company at our stage or one stage ahead — Series B through growth-stage with credible pattern recognition on what scales and what breaks. - You have run demand gen and sales together. Even if you have not, you do not see them as separate disciplines; rather, you see them as a single funnel. - You have built a real PLG motion that scales through the strength of product adoption. - You are direct, accountable, and constructive under pressure. You give and take feedback well. You make the call and own the outcome. - You care about the work culture you create. Bonusly is a company about making work better, and our GTM org is held to that standard internally first. - You are a conscious leader who is motivated to achieve customer and team success before personal success, dedicated to our mission of making work better. Benefits - A profitable, growing company with a strong conviction about where we are going and how we are going to change the world of work. - A category-defining product that customers love. - A GTM team that has done the hard work of becoming AI-integrated, ready for a leader who will take them to AI-native. - Direct access to the CEO, an engaged board, and the autonomy to run the full-funnel revenue org the way you believe it should be run. - Competitive base, performance-based variable, meaningful equity, full benefits, and the same recognition culture we sell. Compensation - Base Salary: $170,000-$210,000 - Commission: 100% of Base - Total On-target Earnings (OTE), including salary: $340,000-$420,000