Huckleberry Labs

• Review and assess client data and their associated recommendations through our web portal • Efficiently review and modify sleep plans • Write recommendations • Provide in-app support to clients • Troubleshoot sleep issues

• Holistic Growth Strategy: Define the end-to-end user acquisition growth strategy across paid and organic — ensuring they compound together rather than operate in silos • Unit Economics (LTV:CAC): Own accountability for marketing investment efficiency. Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a clear plan for how organic and PLG channels reduce blended CAC over time. • Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy. • Cross-Functional Growth Pod Integration: Partner directly with Product and Engineering to prioritize features that drive product-led acquisition — growth surfaces, onboarding hooks, network effects, and shareable moments. • Community & Social Proof: Leverage Huckleberry's 5M+ family community as a growth asset — through UGC loops, social sharing prompts, and peer recommendation mechanics. • Product-Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod. Translate acquisition insights — including PLG signals like referral rates and viral lift — into prioritized product roadmap inputs. • Data & Attribution: Partner with Business Analytics to build attribution that captures paid, organic, and viral acquisition in a unified view. • Experimentation: Champion rapid, statistically sound A/B testing across acquisition channels and product surfaces. • Channel Strategy & Execution Oversight: Oversee strategy and budget optimization for paid channels (SEM, Paid Social, Programmatic). Direct content strategy to maximize SEO-driven growth, generating high-intent users through owned channels.

• Run the rollout and ongoing management of performance feedback cycles, including building the process, managing all communications, tracking completion, and facilitating follow-ups. • Foster a culture of growth, collaboration, and innovation, aligned with Huckleberry’s values. • Partner with team managers to set up systems that make team development consistent and effective, ensuring managers are equipped to lead performance conversations. • Support employee engagement by identifying patterns, surfacing root causes, and proactively recommending improvements to how the team works together. • Serve as a trusted, confidential resource for employee relations issues by listening with empathy, establishing the facts, investigating professionally, and guiding all parties toward constructive, amicable resolutions. • Ensure all HR practices and policies are legally compliant with federal and state laws, including multi-state employee and contractor compliance. • Manage performance management processes as a compliance and development tool, ensuring documentation and practices meet legal standards. • Navigate HR issues with composure and sound judgment, serving as a stabilizing guide through challenging situations. • Maintain and improve HR processes and records that are accurate, organized, and compliant. Attention to detail is key.

• Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets. • Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization. • Manage and optimize a multi-million dollar budget across paid media channels. • Partner closely with creative and brand teams to develop scalable ad creatives and performance-driven messaging strategies. • Explore and evaluate user growth opportunities and prioritize by impact. • Build and manage testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests). • Act as liaison to our affiliate marketing agency and manage key relationships with our ad platform partners. • Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance. • Contribute to overall growth strategy and identify new acquisition channels, audience opportunities, and scalable growth levers.

• Develop, own, and evolve Huckleberry's social media strategy across key platforms, including platform-level intent, content philosophy, audience development, and channel prioritization • Build and manage a content strategy grounded in business objectives—not just what's trending, but what builds lasting relevance and community with parents • Drive the creative process, whether from briefing to others or from your own hands-on execution • Lead social calendar development, content planning, and publishing across current and emerging platforms • Own brand voice in comments, DMs, and community spaces; build the systems and cadence to make this scalable • Design and maintain a KPI framework and feedback loop that connects social performance to broader brand and business outcomes; present insights to stakeholders • Stay ahead of the evolving social landscape, not to chase virality, but to give Huckleberry a considered, strategic point of view on where to show up and how • Partner with brand, product, and growth teams to integrate social into broader campaigns and product marketing moments, while contributing to the larger brand-building efforts

• Lead scalable, efficient user acquisition for Huckleberry as the marketing lead in the Growth Pod. • Command both paid and organic acquisition with equal fluency. • Design product-led growth mechanics: referral loops, viral invite flows, in-product sharing moments. • Build compounding acquisition flywheels and reduce dependence on paid over time. • Report to the VP of Brand Marketing, manage a multi-disciplinary team, and serve as the primary marketing principal within the cross-functional Growth Pod.

• Respond to customer inquiries in a timely, empathetic, and accurate manner, with a strong focus on resolving issues on first contact • Troubleshoot login issues, account access problems, subscription questions, and app functionality concerns • Investigate reported issues by reviewing user data, account history, and internal tools to determine root cause • Use internal portals and admin tools to update account settings, correct user information, and resolve billing-related issues • Clearly explain app functionality, limitations, and workarounds in a way that is easy for non-technical users to understand • Identify when an issue cannot be resolved immediately and escalate appropriately, providing clear documentation and context to the next team • Follow up with customers on escalated issues to ensure resolution and maintain a positive experience • Stay informed on known bugs, outages, and product changes to provide accurate and consistent responses • Handle sensitive or frustrated customer interactions with patience, professionalism, and care • Recognize repeat issues or common questions and flag them for documentation or internal review • Convert recurring questions into clear, concise FAQ or Help Center articles • Assist customers participating in betas by answering questions, collecting issue reports, and relaying feedback • Adhere to response time and quality standards while managing multiple conversations efficiently • Document customer interactions accurately to ensure continuity and context for future support

• Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention. • Ensure that functional strategies across the growth marketing verticals are unified under a single growth objective within the Growth Pod. • Own the ultimate accountability for optimizing the efficiency of the marketing investment. • Drive monthly/quarterly forecasting and resource allocation based on LTV and conversion performance at every stage of the funnel. • Lead, mentor, and align direct reports to create and execute strategy within their respective domains. • Serve as the strategic marketing leader within the Growth Pod, translating marketing funnel insights into clear objectives. • Partner closely with Business Analytics to ensure robust, end-to-end attribution and reporting. • Champion a culture of rapid, statistically sound A/B testing across marketing channels and key product surfaces. • Provide strategic guidance to the teams responsible for driving direct growth marketing. • Oversee for the strategy and budget optimization for all paid channels. • Directly take accountability for App Store Optimization (ASO). • Direct the Content strategy to maximize Organic Growth (SEO). • Oversee the strategy for CRM channels (Email, Push, In-App).

• Own the technical health of our core mobile products. You will build and improve the infrastructure necessary to maintain high performance for 10M+ active users. • Translate business goals into technical milestones. You will be responsible for the "how" and the "when," ensuring the team delivers high-quality features on schedule. • Develop and implement a comprehensive strategy for bug management. This includes rapid-response workflows and proactive architectural shifts to reduce technical debt and prevent bugs at the source. • Lead the charge in optimizing our development lifecycle using AI. You will be expected to embed agentic AI tools for product building, automated testing, accelerated build times, and enhanced code quality. • Manage and mentor a high-performing team, including an offshore engineering contingent. You will be responsible for setting the cultural and professional bar for the team. • Design and implement engineering workflows that balance speed with stability.

• Act as the ultimate steward of Huckleberry’s visual and narrative identity. Ensure our brand strategy is consistently expressed across all external touchpoints. • Lead the conceptual development of brand-led marketing campaigns. Translate marketing objectives into compelling visual stories that build trust and emotional resonance. • Architect and oversee the evolution of our brand identity. You will define the North Star for Huckleberry’s future look and feel, guiding the team through its implementation. • Provide high-level direction to the Senior Designer and external partners. Review work not just for aesthetic quality, but for strategic alignment with our brand mission. • Collaborate directly with Brand Marketing, Product, and Executive leadership to ensure the brand vision supports business goals and product innovation. • Own how the brand is perceived externally, ensuring our ethos is felt in every campaign, partnership, and piece of content.