Huckleberry Labs

• Lead scalable, efficient user acquisition for Huckleberry as the marketing lead in the Growth Pod. • Command both paid and organic acquisition with equal fluency. • Design product-led growth mechanics: referral loops, viral invite flows, in-product sharing moments. • Build compounding acquisition flywheels and reduce dependence on paid over time. • Report to the VP of Brand Marketing, manage a multi-disciplinary team, and serve as the primary marketing principal within the cross-functional Growth Pod.

• Respond to customer inquiries in a timely, empathetic, and accurate manner, with a strong focus on resolving issues on first contact • Troubleshoot login issues, account access problems, subscription questions, and app functionality concerns • Investigate reported issues by reviewing user data, account history, and internal tools to determine root cause • Use internal portals and admin tools to update account settings, correct user information, and resolve billing-related issues • Clearly explain app functionality, limitations, and workarounds in a way that is easy for non-technical users to understand • Identify when an issue cannot be resolved immediately and escalate appropriately, providing clear documentation and context to the next team • Follow up with customers on escalated issues to ensure resolution and maintain a positive experience • Stay informed on known bugs, outages, and product changes to provide accurate and consistent responses • Handle sensitive or frustrated customer interactions with patience, professionalism, and care • Recognize repeat issues or common questions and flag them for documentation or internal review • Convert recurring questions into clear, concise FAQ or Help Center articles • Assist customers participating in betas by answering questions, collecting issue reports, and relaying feedback • Adhere to response time and quality standards while managing multiple conversations efficiently • Document customer interactions accurately to ensure continuity and context for future support

• Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention. • Ensure that functional strategies across the growth marketing verticals are unified under a single growth objective within the Growth Pod. • Own the ultimate accountability for optimizing the efficiency of the marketing investment. • Drive monthly/quarterly forecasting and resource allocation based on LTV and conversion performance at every stage of the funnel. • Lead, mentor, and align direct reports to create and execute strategy within their respective domains. • Serve as the strategic marketing leader within the Growth Pod, translating marketing funnel insights into clear objectives. • Partner closely with Business Analytics to ensure robust, end-to-end attribution and reporting. • Champion a culture of rapid, statistically sound A/B testing across marketing channels and key product surfaces. • Provide strategic guidance to the teams responsible for driving direct growth marketing. • Oversee for the strategy and budget optimization for all paid channels. • Directly take accountability for App Store Optimization (ASO). • Direct the Content strategy to maximize Organic Growth (SEO). • Oversee the strategy for CRM channels (Email, Push, In-App).

• Own the technical health of our core mobile products. You will build and improve the infrastructure necessary to maintain high performance for 10M+ active users. • Translate business goals into technical milestones. You will be responsible for the "how" and the "when," ensuring the team delivers high-quality features on schedule. • Develop and implement a comprehensive strategy for bug management. This includes rapid-response workflows and proactive architectural shifts to reduce technical debt and prevent bugs at the source. • Lead the charge in optimizing our development lifecycle using AI. You will be expected to embed agentic AI tools for product building, automated testing, accelerated build times, and enhanced code quality. • Manage and mentor a high-performing team, including an offshore engineering contingent. You will be responsible for setting the cultural and professional bar for the team. • Design and implement engineering workflows that balance speed with stability.

• Act as the ultimate steward of Huckleberry’s visual and narrative identity. Ensure our brand strategy is consistently expressed across all external touchpoints. • Lead the conceptual development of brand-led marketing campaigns. Translate marketing objectives into compelling visual stories that build trust and emotional resonance. • Architect and oversee the evolution of our brand identity. You will define the North Star for Huckleberry’s future look and feel, guiding the team through its implementation. • Provide high-level direction to the Senior Designer and external partners. Review work not just for aesthetic quality, but for strategic alignment with our brand mission. • Collaborate directly with Brand Marketing, Product, and Executive leadership to ensure the brand vision supports business goals and product innovation. • Own how the brand is perceived externally, ensuring our ethos is felt in every campaign, partnership, and piece of content.

• Define the long-term vision and multi-year product strategies for the core user experience on our mobile app and platform to achieve business objectives and drive growth. • Act as the primary link between engineering, design, marketing, and operations to align on technical solutions and ensure seamless execution. • Partner with UX research to translate complex user needs and market trends into new and improved features. • Drive features through the entire creative cycle, including ideation, technical specification, development, launch, analysis, and iterative improvement. • Identify and lead initiatives to build new AI experiences and ensure the platform is scalable, automated, and maintainable. • Expand app usage and engagement by identifying feature gaps and building new features to address them. • Serve as a trusted advisor to executives and internal teams, lead agile ceremonies, clearly communicating product roadmaps, rationale, and technical trade-offs.

• Lead and own end-to-end new product design, ensuring solutions align with user needs and business goals. • Create brand new products and experiences that solve user needs in creative, delightful, and innovative ways by deeply understanding user behaviors, motivations, and pain points, and advocating for user-centered design decisions. • Lead and manage the Product Design team, providing clear direction, coaching, and mentorship through design reviews, constructive feedback, and continuous development. • Collaborate closely with cross-functional partners to define problems, prototype ideas, and deliver high-quality experiences that ship to users. • Leverage data and insights to inform design decisions, validate concepts, and measure impact. • Maintain a high standard of craft through thoughtful use of design tools and develop design processes and systems that showcase clear reasoning and user-centric decision-making. • Drive innovation by staying curious and informed about evolving design trends, technologies, and best practices, sharing learnings to elevate the team’s collective expertise.

• Create compelling, effective copy for marketing projects that aligns emotional resonance with relevant business goals • Produce a broad range of deliverables, including landing page content, scripts, emails, ads, in-app messaging, social copy, video scripts, and other formats as needed. • Collaborate with the marketing team to understand brand messaging and values • Collaborate with the creative team to bring concepts to life • Interpret creative briefs to understand project requirements as the basis for your work • Support establishing documentation and organization of brand style guidelines

• Create compelling, effective copy for marketing projects that aligns emotional resonance with relevant business goals • Produce a broad range of deliverables, including landing page content, scripts, emails, ads, in-app messaging, social copy, video scripts, and other formats as needed. • Collaborate with the marketing team to understand product messaging and brand values • Collaborate with the creative team to bring concepts to life • Interpret creative briefs to understand project requirements as the basis for your work • Support establishing documentation and organization of product marketing guidelines

• Ensure the accuracy of pregnancy-related content, including articles, images, and product references across the prenatal period. • Audit and fact-check evidence-based guidance to ensure alignment with current obstetric guidelines, standards of prenatal care, and peer-reviewed research. • Collaborate with the content leads and relevant experts to recommend and implement updates or revisions as pregnancy guidance evolves. • Uphold our mission of providing evidence-based, compassionate care by delivering inclusive, practical guidance that reflects the wide range of pregnancy experiences and needs. • Maintain flexibility and responsiveness for on-demand content reviews, clarifications, and expert feedback. • Participate in in-depth discussions with the team via video calls to share obstetric expertise and ensure all pregnancy content meets the highest standards of accuracy, clarity, and trust.