Bonusly

• Outbound (50%) Build and run multi-touch sequences across email, phone, and LinkedIn targeting HR, People, and Culture leaders at companies with 100–1,000 employees. • Cold call with purpose: research before you dial, personalize what you say, and track what works. • Use ZoomInfo, LinkedIn, and Bonusly's internal AI tools to find signals then build lists that actually convert. • Work directly with AEs to support personalized outreach on active pipeline deals. • Inbound (50%) Own first-response on leads across our funnel, including PLG-influenced leads, demo requests, and content-driven inbound. • Qualify and route with speed and judgment. • Book discovery calls for AEs with clear context and strong handoff notes. • Be the human in the loop for leads where timing, fit, or intent needs a real conversation. • Small Deal Ownership (earned, not assigned) Deals under $5K at smb companies are yours to close if you sourced them. You run discovery, you do the demo, you get it across the line. If complexity emerges post-discovery, you bring in a senior AE and stay on the deal. This isn't a separate function, it's what pipeline generation looks like when it compounds.

• Manage a portfolio of ~250 customers in the SMB space throughout the life cycle • Take the reins on critical customer success metrics, including renewal, expansion, and upsell • Project manage customer launches and consult on best practices for effective user adoption • Influence customers to effectively utilize Bonusly and expand their usage • Design and/or support one-to-many engagement initiatives • Act as an internal champion for our users while balancing Bonusly’s business goals • Synthesize customer feedback, pain points, and success stories

Role Description You'll lead the Insights Business Unit — the observability layer where we're placing one of our biggest bets: creating insights from our data that have organizational strategic relevance. Beyond data and analytics, the Insights BU owns the HR and Leadership audience — things like HRIS integrations, awards, incentives, and how HR approaches performance. We're building AI-powered products that turn recognition patterns into strategic insights. This team experiments with generative UIs, AI-assisted analysis, and new ways of surfacing organizational intelligence. The world is changing fast, and we need someone already reinventing what product work looks like. This isn't about managing a department or owning a team. It's about being a connective force in a matrixed organization — working across functional leaders (design, engineering, marketing) and alongside two other product leaders in a flat structure we call the Bonusly Leadership Team (BLT). You'll thrive here if you check your ego and care more about what ships than who owns it. - Own product vision and strategy for the Insights BU — what we build, why it matters, how it serves HR leaders making strategic decisions - Be a product builder first — prototype in Figma, write prompts for AI, pair with engineers on implementation, test with real users, ship and iterate - Build AI-powered products that turn recognition patterns into strategic insights — experiment with generative UIs, prompt engineering, AI-assisted analysis; reinvent what product work means in real-time - Translate data into strategic narratives — help organizations understand team health, engagement, and performance drivers - Drive cross-BU alignment — coordinate with other product leaders on shared surfaces and platform decisions - Partner with a product-minded design and engineering team — add the product lens to senior designers and engineers who already think strategically - Deeply understand the HR/Leadership audience — research how they work, what they need, what frustrates them; use those insights to innovate on everything from recognition programs to how organizations approach performance - Move fluidly between strategy and execution — zoom out for business opportunity, zoom in to debug a data model or refine an insight - Champion simplicity — apply common sense, move fast, resist creating process for the sake of process Qualifications - Have 8+ years product experience in B2B SaaS, with deep comfort in data, analytics, or insights-driven products - You actively explore and build with AI to reshape what a SaaS product fundamentally is and does, beyond automating existing interactions - Have broad knowledge across multiple domains (product, data, strategy, maybe design or engineering) with surprising depth in 2-3 areas - Love building things more than managing people — you get energy from building alongside designers and engineers, not from hierarchy - Balance courage and conviction with an openness to others’ ideas. You enjoy an environment of ideation, debate, real-time collab, feedback and iteration. - Are excited about how product work is evolving — you're curious about what AI tools and emerging capabilities make possible, and you experiment how product, design and engineering is working together - Are a product thinker who respects craft — you bring clarity on "what" and "why" while appreciating the strategic impact of great design and engineering - Have strong analytical instincts — comfortable with data modeling, SaaS metrics, translating usage patterns into product decisions - Communicate with clarity — distill complexity, tell stories with data, no jargon - Thrive for alignment over autonomy, bringing a collaborative not a territorial mentality - Value hard work and hold high standards while honoring healthy work-life balance Bonus points for: - Experience in HR tech or deep interest in the future of work - Shipped AI-powered products (not just prototypes) — built and launched products using LLMs, generative capabilities, or AI-assisted workflows - Familiarity with data visualization, BI tools, or analytics platforms - Track record of 0-1 product work or launching new products from scratch Location US - Remote | Reports to: VP of Product & Design

• Own the brand system and take it further • Complete the rollout of the refreshed brand across the .com, key marketing channels, and sales collateral • Evolve and maintain the brand design system to keep it usable, consistent, and alive • Set the visual standard for Bonusly’s output • Lead the creative development of Bizy's visual identity • Define and refine the mascot's visual language and personality expressions • Build a coherent visual world for Bizy that feels distinctly Bonusly • Execute at a high level while raising the creative bar for all around you • Art direct and produce campaign creative, landing pages, social content, event assets, sales decks, etc. • Review and elevate work from junior designers through direct creative direction • Partner with marketers to translate positioning into impactful visuals • Ensure brand coherence across marketing and product surfaces through collaboration with product designers • Provide a point of view on how AI tools can enhance creative work • Be a creative thought partner and help develop shared visual vocabulary across the team.

• Design, build, and elevate websites • Lead end-to-end Webflow projects—from redesign strategy and UX to fully coded launch-ready sites. • Translate brand and product goals into polished, high-performing web experiences. • Use Webflow’s visual tools and custom code to create interactions, animations, and advanced functionality. • Apply animation and motion design principles to enhance engagement and storytelling. • Create and maintain a scalable design system within Webflow, including reusable components, styles, and conventions that make it easy for others to jump in, build confidently, and stay consistent. • Partner with marketing, product, and engineering teams to align site experiences with business goals. • Work closely with colleagues and stakeholders to understand objectives, iterate on designs, and deliver beyond expectations. • Test new approaches to layout, interactivity, and motion to continually raise the bar for web experiences. • Champion best practices in accessibility, responsiveness, and performance across projects. • Explore emerging tools, including AI, to accelerate design workflows, generate creative ideas, or enhance animations and interactivity. • Design systems and component structures that balance flexibility with consistency, enabling faster iteration and collaboration across teams.

• Own product vision and strategy for the Insights BU — what we build, why it matters, how it serves HR leaders making strategic decisions • Be a product builder first — prototype in Figma, write prompts for AI, pair with engineers on implementation, test with real users, ship and iterate • Build AI-powered products that turn recognition patterns into strategic insights — experiment with generative UIs, prompt engineering, AI-assisted analysis; reinvent what product work means in real-time • Translate data into strategic narratives — help organizations understand team health, engagement, and performance drivers • Drive cross-BU alignment — coordinate with other product leaders on shared surfaces and platform decisions • Partner with a product-minded design and engineering team — add the product lens to senior designers and engineers who already think strategically • Deeply understand the HR/Leadership audience — research how they work, what they need, what frustrates them; use those insights to innovate on everything from recognition programs to how organizations approach performance • Move fluidly between strategy and execution — zoom out for business opportunity, zoom in to debug a data model or refine an insight • Champion simplicity — apply common sense, move fast, resist creating process for the sake of process

• Develop and champion the positioning, messaging, and narrative for the Habits BU (internally and externally) • Build a deep understanding of the manager buyer and their journey —their pain, language, objections, motivations, and watering holes • Partner closely with Product at every step, bringing customer research, market insights, and learning from experiments to influence vision, strategy, and roadmap decisions • Prove what resonates by running real-world experiments and sharing what you learn, early and often • Challenge outdated marketing playbooks and help us find more modern, effective ways to reach managers • Tell differentiated, compelling stories you’re proud to put your name on • Define and evolve positioning and messaging for managers as the product and market evolve • Be real and ensure our promises match product reality (no hand-waving or marketing fluff) • Influence and enable internal teams with clarity, conviction, and shared language • Develop the audience and report back on findings • Develop and segment the manager audience using data, research, and qualitative insight to understand which managers to focus on, why they matter, and how their needs differ • Design, run, and analyze growth experiments across paid, organic, and less-obvious channels, using clear hypotheses and success signals to guide what we scale or stop • Partner with channel owners to test and refine messaging, creative, and offers—connecting performance data back to audience insights, not just channel metrics • Create and ship without ego • Use AI as a force multiplier for drafting, iteration, and creative exploration across formats • Develop campaigns, landing pages, and content that feel vibrant, real, and progressive • Move fast, learn faster, and raise the quality bar with each iteration • Collaborate with and support your colleagues • Work closely with your BU lead on strategy and product direction • Collaborate directly with design, product, and GTM on creative strategy and execution • Bring internal teams and current customers along with you through thoughtful enablement and GTM content

• Serve as the primary HubSpot admin (users, workflows, dashboards, automation, data hygiene). • Manage and optimize our sales tech stack (ZoomInfo, Gong, Chili Piper, etc.). • Lead administration of a new CS platform. • Build and maintain reporting that powers forecasting, pipeline visibility, and customer insights. • Partner with Sales, CS, Marketing, and RevOps to improve processes and create scalable, reliable systems.