Jackpot.com

• Own advertising campaigns on paid social and in-app advertising channels, accountable for growth strategies, building & optimizing campaigns, tracking & reporting KPIs, and creative strategy. • Assist in managing third party ad network relationships • Develop a test and learn framework centered around audience segmentation, creative optimization and bid strategy • Lead project management process with our marketing designer. Working to develop and test winning ad creatives based on performance data • Work closely with the head of acquisition to create budgets and channel KPIs to improve the execution of paid ad campaigns and overall contribution to business growth • Monitor and analyze campaign performance in collaboration with internal team and external measurement partners, provide the wider team and stakeholders with regular updates and insights • Stay informed about industry trends, competitor activity, and emerging technologies in order to recommend new paid media tactics, concepts, and approaches to inform broader marketing strategy

• Set the vision and strategy for Data Analytics, Data Science, and Data Engineering. • Lead a high-performing data organization, including coaching, and developing engineers, and analysts • Own the data platform, including pipelines, warehousing, modeling, governance, observability, and reliability • Create a world-class experimentation program, including statistical rigor, tools, design, and rollout frameworks • Develop predictive and machine learning models that power personalization, fraud detection, forecasting, and user behavior prediction • Partner cross-functionally with Product, Engineering, Marketing, Finance, Operations, and Compliance to drive strategy and decision-making • Create dashboards and analytical tools to empower self-service and automate insights • Own data governance and regulatory compliance, particularly in highly regulated lottery and gaming environments • Own the data roadmap, tooling strategy, and org design, ensuring we balance speed with long-term scalability • Champion data-driven decision-making and raise the data IQ across the company