Role Description Develop and execute GTM strategy for D2C brands and marketing agencies. Serve as the face of the product for decision-makers and establish market presence. Reporting to: Leadership Team You will partner closely with: - Product - Engineering - AI Teams - Leadership Responsibilities: - Develop and execute comprehensive GTM strategy. - Identify and prioritize target markets and customer segments. - Collaborate with internal teams for compelling messaging. - Build a pipeline of leads through partnerships and initiatives. - Design scalable sales processes. - Lead customer engagement activities. - Monitor market trends and adjust strategies. - Maintain CRM records (Hubspot). - Generate new leads and outbound campaigns. Qualifications - Proven track record in GTM strategy and selling to D2C brands. - Strong understanding of brand managers' personas and pain points. - Experienced in leading cross-functional teams. Requirements - Must-have technical skills: CRM (Hubspot), LinkedIn Sales Navigator. - Must-have industry experience: SaaS, AI-based companies, D2C marketing. Benefits - Opportunity to shape the future of digital marketing. - Work in a high-growth startup environment. - Be at the forefront of AI-based solutions for branding and content.

• Own strategic positioning, craft compelling product narratives, and drive go-to-market success for product portfolio • Develop and maintain product positioning, messaging, and value propositions that differentiate HappyCo across all ICPs and product lines • Own GTM strategy and execution for new product launches, from launch brief through enablement materials • Define and refine ICPs and personas through customer research, win/loss data, and competitive analysis • Create sales tools that align with current messaging and accelerate conversion • Collaborate with Product and Finance on pricing strategy, packaging, and product naming for new releases • Lead cross-functional alignment through positioning briefs, product one-pagers, and leadership updates

• Craft compelling and differentiated value propositions that highlight product benefits and resonate with customer needs. Develop comprehensive messaging frameworks that clearly articulate product features and advantages. • Develop and execute go-to-market strategies for new product launches and feature releases, encompassing messaging, communication channels, and rollout timelines • Conduct market and competitive analyses to identify key target segments and develop customer personas, informing product positioning decisions • Partner closely with product management, sales, marketing, and partnerships teams to ensure alignment on product positioning, messaging, and go-to-market strategies. • Develop and deliver enablement resources, including sales decks, battle cards, and one-pagers, helping sales teams communicate product value effectively

• Facilitate Growth Blueprints: Lead cross-functional strategy sessions to define global growth initiatives aligned to overarching company objectives • Synthesize Market Opportunities: Partner with sales and analytics teams to isolate net-new growth opportunities across customer segments, industries, and geographic markets • Co-Design Expansion Frameworks: Work alongside PMM, Customer Success and Sales to architect scalable land-and-expand, upsell, and cross-sell frameworks • Unify Sales Motions: Convene Sales, Channel, and Cloud Marketplace teams to co-design direct, partner-led, and specialist-led sales motions • Align Segmentation & Coverage: Partner with sales leadership to formulate clear customer segmentation, account tiers, and optimized market coverage models • Evaluate Emerging Models: Host cross-functional forums to continuously assess disruptive business models, pricing strategies, and ecosystem opportunities • Bridge Product & GTM: Act as the core connective tissue between Product Management and Product Marketing to successfully commercialize and launch new offerings • Harmonize Roadmaps with Value: Gather inputs across technical and commercial teams to ensure pricing structures, packaging, and commercialization frameworks accurately reflect product roadmaps and customer willingness-to-pay • Establish Repeatable Launch Frameworks: Collaborative build and scale repeatable GTM launch mechanics that accelerate time-to-market for new capabilities