• Facilitate Growth Blueprints: Lead cross-functional strategy sessions to define global growth initiatives aligned to overarching company objectives • Synthesize Market Opportunities: Partner with sales and analytics teams to isolate net-new growth opportunities across customer segments, industries, and geographic markets • Co-Design Expansion Frameworks: Work alongside PMM, Customer Success and Sales to architect scalable land-and-expand, upsell, and cross-sell frameworks • Unify Sales Motions: Convene Sales, Channel, and Cloud Marketplace teams to co-design direct, partner-led, and specialist-led sales motions • Align Segmentation & Coverage: Partner with sales leadership to formulate clear customer segmentation, account tiers, and optimized market coverage models • Evaluate Emerging Models: Host cross-functional forums to continuously assess disruptive business models, pricing strategies, and ecosystem opportunities • Bridge Product & GTM: Act as the core connective tissue between Product Management and Product Marketing to successfully commercialize and launch new offerings • Harmonize Roadmaps with Value: Gather inputs across technical and commercial teams to ensure pricing structures, packaging, and commercialization frameworks accurately reflect product roadmaps and customer willingness-to-pay • Establish Repeatable Launch Frameworks: Collaborative build and scale repeatable GTM launch mechanics that accelerate time-to-market for new capabilities

• Lead annual planning for GTM and strategic investment planning. • Establish prioritization frameworks for GTM initiatives and investments. • Develop recommendations regarding resource allocation, organizational investments, and growth priorities. • Conduct scenario planning and executive decision support. • Define future-state GTM operating models. • Design organizational structures, coverage models, and workforce strategies. • Clarify roles, responsibilities, ownership models, and decision rights. • Evaluate organizational effectiveness and recommend structural improvements. • Establish governance forums and executive operating rhythms. • Design business review processes and planning cadences. • Drive cross-functional decision-making mechanisms.

• Develop positioning, messaging, and core narratives for feature releases, key launches, and strategic product narratives • Partner closely with Product management, Engineering, and Design to refine how products are presented across in-product and external surfaces • Create and coordinate launch deliverables such as changelogs, demos, enablement materials, email, social copy, and go-to-market communications • Equip Sales, CX, and other customer-facing teams with the context and materials they need to communicate new launches effectively • Bring customer insight, product understanding, and market context back into product and launch decisions

Role Description We are looking for an outstanding Vice President, Commercial Aviation Product Marketing to own “birth to sunset” marketing: product scoping, shaping, positioning, go-to-market strategy, and demand generation for a world-class portfolio and forthcoming AI platform. This is a senior leadership role at the intersection of four key organizations: product management, marketing, sales, and customer experience, and a rare opportunity to define how one of aviation’s most storied companies grows in a transformational era. As such, partnership is key while being in the room from Day 1 on product concepts, architecture, packaging, monetization, and launch. This leader is part economist, part engineer, part translator, part conductor, and part dealmaker. This is a fully remote position open to candidates in all states, with preference given to applicants based in Austin or Denver. Key Responsibilities - Lead the Commercial Aviation Product Marketing team organized by pods within the Global Marketing organization. - Own the product lifecycle from birth through expansion, retention, and sunset. - Manage the launch control process. - Partner with Product and Engineering from Day 1. - Deliver GTM Product Briefing Documents, PR/FAQs, launch tiers, and sales enablement for every major product moment. - Own GTM strategy and positioning for the commercial aviation portfolio. - Develop differentiated value propositions and messaging across buyer segments. - Leverage competitive intelligence to sharpen positioning and identify whitespace opportunities. - Build sales tools, competitive battlecards, and vertical narratives. - Partner with Customer Engagement Marketing on expansion and renewals. - Maintain VOC feedback loops into product roadmap and GTM strategy. - Lead, coach, and grow a product marketing team. - Establish operating cadences, playbooks, and KPIs across the organization. - Foster a culture that is customer- and AI-obsessed. Qualifications - 15+ years of product marketing in B2B software, SaaS, data platforms, and aviation; 5+ years in senior leadership managing PMM teams. - Demonstrated track record owning full-lifecycle GTM. - Exceptional executive presence and ability to influence VP/C-level partners across Product, Sales, and Executive teams. - Strong positioning and storytelling skills. - Commercial acumen: you think in revenue, pipeline, NRR, and competitive share. - Deep AI fluency. - Aviation industry experience and genuine passion for it; Pilot’s license preferred. Benefits - Medical, dental, vision insurance with Employer paid health premiums. - Open PTO Policy. - 401(k) with up to 10% company matching and immediate vesting. - 12 Weeks Paid Maternity Leave. - 12 Weeks Paid Paternity Leave. - Flight Training Rewards. - Pay is based upon candidate experience and qualifications, as well market and business considerations: Summary Pay Range: $228,000- $285,000.