• Own strategic positioning, craft compelling product narratives, and drive go-to-market success for product portfolio • Develop and maintain product positioning, messaging, and value propositions that differentiate HappyCo across all ICPs and product lines • Own GTM strategy and execution for new product launches, from launch brief through enablement materials • Define and refine ICPs and personas through customer research, win/loss data, and competitive analysis • Create sales tools that align with current messaging and accelerate conversion • Collaborate with Product and Finance on pricing strategy, packaging, and product naming for new releases • Lead cross-functional alignment through positioning briefs, product one-pagers, and leadership updates

• Craft compelling and differentiated value propositions that highlight product benefits and resonate with customer needs. Develop comprehensive messaging frameworks that clearly articulate product features and advantages. • Develop and execute go-to-market strategies for new product launches and feature releases, encompassing messaging, communication channels, and rollout timelines • Conduct market and competitive analyses to identify key target segments and develop customer personas, informing product positioning decisions • Partner closely with product management, sales, marketing, and partnerships teams to ensure alignment on product positioning, messaging, and go-to-market strategies. • Develop and deliver enablement resources, including sales decks, battle cards, and one-pagers, helping sales teams communicate product value effectively

• Facilitate Growth Blueprints: Lead cross-functional strategy sessions to define global growth initiatives aligned to overarching company objectives • Synthesize Market Opportunities: Partner with sales and analytics teams to isolate net-new growth opportunities across customer segments, industries, and geographic markets • Co-Design Expansion Frameworks: Work alongside PMM, Customer Success and Sales to architect scalable land-and-expand, upsell, and cross-sell frameworks • Unify Sales Motions: Convene Sales, Channel, and Cloud Marketplace teams to co-design direct, partner-led, and specialist-led sales motions • Align Segmentation & Coverage: Partner with sales leadership to formulate clear customer segmentation, account tiers, and optimized market coverage models • Evaluate Emerging Models: Host cross-functional forums to continuously assess disruptive business models, pricing strategies, and ecosystem opportunities • Bridge Product & GTM: Act as the core connective tissue between Product Management and Product Marketing to successfully commercialize and launch new offerings • Harmonize Roadmaps with Value: Gather inputs across technical and commercial teams to ensure pricing structures, packaging, and commercialization frameworks accurately reflect product roadmaps and customer willingness-to-pay • Establish Repeatable Launch Frameworks: Collaborative build and scale repeatable GTM launch mechanics that accelerate time-to-market for new capabilities

• Lead annual planning for GTM and strategic investment planning. • Establish prioritization frameworks for GTM initiatives and investments. • Develop recommendations regarding resource allocation, organizational investments, and growth priorities. • Conduct scenario planning and executive decision support. • Define future-state GTM operating models. • Design organizational structures, coverage models, and workforce strategies. • Clarify roles, responsibilities, ownership models, and decision rights. • Evaluate organizational effectiveness and recommend structural improvements. • Establish governance forums and executive operating rhythms. • Design business review processes and planning cadences. • Drive cross-functional decision-making mechanisms.