HappyCo

• Own strategic positioning, craft compelling product narratives, and drive go-to-market success for product portfolio • Develop and maintain product positioning, messaging, and value propositions that differentiate HappyCo across all ICPs and product lines • Own GTM strategy and execution for new product launches, from launch brief through enablement materials • Define and refine ICPs and personas through customer research, win/loss data, and competitive analysis • Create sales tools that align with current messaging and accelerate conversion • Collaborate with Product and Finance on pricing strategy, packaging, and product naming for new releases • Lead cross-functional alignment through positioning briefs, product one-pagers, and leadership updates

• Create brand and campaign assets across digital, print, social, events, and motion, from concept to final output, with ownership of quality at every stage. • Design for web and follow it through to production, whether working in a no-code environment, using Claude Code, or collaborating directly in a front-end context. • Contribute to video and motion work including brand animation, product storytelling, event content, and kinetic identity. • Build brand templates, component libraries, and self-serve tools that allow the wider organization to produce quality work independently. • Build and iterate on AI-assisted brand workflows that connect brand intelligence to the tools and channels Marketing, Sales, and the wider org depend on. • Audit and resolve brand inconsistencies across channels and self-serve materials. • Write brand guidance that explains the thinking behind decisions, not just the rules, so people can make good calls in situations the guidelines don't anticipate. • Work with Marketing, Sales, and Product as a creative partner, engaging early in briefs and bringing brand perspective into the process from the start. • Measure and analyze the successes and failures of your work, and iterate on what you learn. You don't ship and move on — each project sharpens your judgment and makes the next one stronger.

• Create brand and campaign assets across digital, print, social, events, and motion, from concept to final output, with ownership of quality at every stage. • Design for web and follow it through to production, whether working in a no-code environment, using Claude Code, or collaborating directly in a front-end context. • Contribute to video and motion work including brand animation, product storytelling, event content, and kinetic identity. • Build brand templates, component libraries, and self-serve tools that allow the wider organization to produce quality work independently. • Build and iterate on AI-assisted brand workflows that connect brand intelligence to the tools and channels Marketing, Sales, and the wider org depend on. • Audit and resolve brand inconsistencies across channels and self-serve materials. • Write brand guidance that explains the thinking behind decisions, not just the rules, so people can make good calls in situations the guidelines don't anticipate. • Work with Marketing, Sales, and Product as a creative partner, engaging early in briefs and bringing brand perspective into the process from the start. • Measure and analyze the successes and failures of your work, and iterate on what you learn. You don't ship and move on — each project sharpens your judgment and makes the next one stronger.

• Answer inbound calls promptly and courteously during assigned shifts. • Follow standardized call scripts and workflows to assess maintenance issues. • Document each call clearly and accurately in the company system, including issue details, actions taken, and next steps. • Identify and escalate emergency maintenance situations according to SOPs. • Communicate with residents and property teams to ensure clarity and proper follow-up. • Maintain a calm, professional tone when handling upset or anxious callers. • Use troubleshooting guides or SOPs to help resolve basic maintenance concerns over the phone. • Adhere to all quality, compliance, and call documentation standards. • Participate in brief daily huddles or debriefs to review trends or key updates.

• Provide residents of multifamily, single-family, and student housing with an exceptional level of service in every interaction • Use Happy Force software to review, triage, and respond to incoming maintenance tickets • Coach residents through basic maintenance fixes via SMS and written messaging, following Happy Force standard operating procedures • Collect relevant information from residents to support on-site teams when escalation is required • Communicate day-to-day with property teams regarding operations, updates, and escalations • Guide residents through mitigation steps for maintenance issues to help prevent property damage • Participate in feedback sessions related to product use and process improvements • Maintain flexibility and willingness to work different shifts as needed

• Lead the full sales organization (excluding Key Accounts) • Own a team focused on net new SMB and mid-market business plus sales engineering • Improve the playbook and build an AI-first sales team • Build a repeatable engine, improve conversion and velocity, shorten rep ramp • Coach the existing team and recruit A-players • Represent the sales department on the leadership team • Work closely with Key Accounts, Marketing, CS, RevOps, and Product

• Coordinate logistics for in-person events, conferences, and field marketing programs • Maintain event calendars, project timelines, and internal systems • Provide day-of support for both virtual and in-person events • Manage internal event documentation and communication • Track event expenses, ensuring invoices and receipts are organized and up to date • Manage event inventory, including booth assets, swag, and printed materials (via Sendoso and new orders) • Coordinate shipping and delivery of materials before and after events • Ensure all materials arrive on time and in excellent condition • Support end-to-end execution of HappyCo’s webinar program • Build and manage registration pages and attendee workflows within webinar platforms • Oversee attendee communications, including reminders and follow-ups • Provide live webinar support and manage participant engagement • Coordinate post-event materials and distribution

• Own and grow a book of multifamily SaaS customers with responsibility for Retention, Adoption, Product value realization • Use AI tools and workflows to Analyze customer health, usage, and risk patterns, Surface expansion and churn risk signals, Automate reporting, insights, and executive-ready customer narratives • Develop AI-powered customer insights: Create health dashboards, Summarize behavioral trends, Build renewal risk narratives backed by data • Act as a consultative partner to customer leadership teams using: Data-backed recommendations, Operational insights, Outcome-focused success plans • Partner cross-functionally with Product, Support, Services, RevOps / Analytics • Document and operationalize repeatable AI workflows that improve CSM efficiency, Renewal predictability, Customer visibility

• Define and execute HappyCo’s overall data strategy aligned with company and product goals • Establish the roadmap for analytics, machine learning, and data platform evolution • Collaborate with Product and Engineering leadership to identify high-value opportunities for data-driven insights and AI features • Build and mentor a small data team including data engineers and analysts • Design and implement a canonical entity model that connects data across operational systems • Lead the development of HappyCo’s property graph / knowledge layer, linking entities such as businesses, properties, units, inspections, work orders, and maintenance performance • Develop entity resolution approaches using deterministic rules, fuzzy matching, geospatial matching, and machine learning where appropriate • Oversee the architecture and evolution of HappyCo’s data platform, including the data warehouse, pipelines, and transformation layers • Guide development of scalable data ingestion and transformation pipelines using tools such as BigQuery, Databricks, Dataflow, and Pub/Sub • Establish best practices for data quality, lineage, and governance • Enable internal teams with reliable analytics and insights derived from unified data • Develop benchmark metrics and analytical models that help customers understand performance and opportunities for improvement • Support the creation of self-service analytics capabilities across the company • Prototype and implement predictive models that leverage unified data sets

• Design, implement, and maintain scalable platform services and APIs • Lead delivery of roadmap-critical platform capabilities including Property Graph and integration surfaces • Evaluate architectural tradeoffs to ensure reliability, scalability, and extensibility • Build and improve APIs and plugin frameworks enabling partner integrations • Ensure integrations operate reliably across customer environments • Improve visibility and monitoring across integration workflows • Improve platform reliability, observability, and application performance • Use production telemetry and monitoring data to diagnose and resolve performance issues • Reduce operational overhead and improve system resilience • Work closely with Product Engineering leads and stakeholders to deliver platform capabilities • Support cross-team execution for growth and retention initiatives • Collaborate with product leadership and engineering stakeholders • Participate in incident response and root-cause analysis • Implement preventative improvements based on operational learnings • Ensure safe rollouts and strong production outcomes