HappyCo

• Coordinate logistics for in-person events, conferences, and field marketing programs • Maintain event calendars, project timelines, and internal systems • Provide day-of support for both virtual and in-person events • Manage internal event documentation and communication • Track event expenses, ensuring invoices and receipts are organized and up to date • Manage event inventory, including booth assets, swag, and printed materials (via Sendoso and new orders) • Coordinate shipping and delivery of materials before and after events • Ensure all materials arrive on time and in excellent condition • Support end-to-end execution of HappyCo’s webinar program • Build and manage registration pages and attendee workflows within webinar platforms • Oversee attendee communications, including reminders and follow-ups • Provide live webinar support and manage participant engagement • Coordinate post-event materials and distribution

• Own and grow a book of multifamily SaaS customers with responsibility for Retention, Adoption, Product value realization • Use AI tools and workflows to Analyze customer health, usage, and risk patterns, Surface expansion and churn risk signals, Automate reporting, insights, and executive-ready customer narratives • Develop AI-powered customer insights: Create health dashboards, Summarize behavioral trends, Build renewal risk narratives backed by data • Act as a consultative partner to customer leadership teams using: Data-backed recommendations, Operational insights, Outcome-focused success plans • Partner cross-functionally with Product, Support, Services, RevOps / Analytics • Document and operationalize repeatable AI workflows that improve CSM efficiency, Renewal predictability, Customer visibility

• Define and execute HappyCo’s overall data strategy aligned with company and product goals • Establish the roadmap for analytics, machine learning, and data platform evolution • Collaborate with Product and Engineering leadership to identify high-value opportunities for data-driven insights and AI features • Build and mentor a small data team including data engineers and analysts • Design and implement a canonical entity model that connects data across operational systems • Lead the development of HappyCo’s property graph / knowledge layer, linking entities such as businesses, properties, units, inspections, work orders, and maintenance performance • Develop entity resolution approaches using deterministic rules, fuzzy matching, geospatial matching, and machine learning where appropriate • Oversee the architecture and evolution of HappyCo’s data platform, including the data warehouse, pipelines, and transformation layers • Guide development of scalable data ingestion and transformation pipelines using tools such as BigQuery, Databricks, Dataflow, and Pub/Sub • Establish best practices for data quality, lineage, and governance • Enable internal teams with reliable analytics and insights derived from unified data • Develop benchmark metrics and analytical models that help customers understand performance and opportunities for improvement • Support the creation of self-service analytics capabilities across the company • Prototype and implement predictive models that leverage unified data sets

• Design, implement, and maintain scalable platform services and APIs • Lead delivery of roadmap-critical platform capabilities including Property Graph and integration surfaces • Evaluate architectural tradeoffs to ensure reliability, scalability, and extensibility • Build and improve APIs and plugin frameworks enabling partner integrations • Ensure integrations operate reliably across customer environments • Improve visibility and monitoring across integration workflows • Improve platform reliability, observability, and application performance • Use production telemetry and monitoring data to diagnose and resolve performance issues • Reduce operational overhead and improve system resilience • Work closely with Product Engineering leads and stakeholders to deliver platform capabilities • Support cross-team execution for growth and retention initiatives • Collaborate with product leadership and engineering stakeholders • Participate in incident response and root-cause analysis • Implement preventative improvements based on operational learnings • Ensure safe rollouts and strong production outcomes

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves owning and scaling our entire marketing technology ecosystem as a Marketing Operations Manager. - Manage our marketing tech stack end-to-end - Push platforms like HubSpot to their limits - Partner closely with Revenue Operations and Sales - Ensure our systems power pipeline growth - Be deeply technical, highly analytical, and comfortable using AI and automation Key Responsibilities - Marketing Tech Stack Administration - Own and optimize HubSpot, Chili Piper, n8n, Hapily, and related tools - Manage integrations between HubSpot, Salesforce, and other platforms - Ensure data integrity, routing accuracy, and system reliability - Evaluate and implement new tools when necessary - Workflow & Automation Architecture - Build advanced HubSpot workflows for lead management and nurturing - Develop and maintain automated lead routing and triaging - Design scalable systems for campaign tracking and multi-touch attribution - Leverage AI platforms (OpenAI, Claude, Clay, n8n) to improve efficiency and reduce manual work - Revenue Collaboration - Partner closely with Revenue Operations on CRM structure and reporting - Maintain clean pipeline hygiene and clear lead lifecycle definitions - Support sales with campaign visibility and lead performance reporting - Improve attribution tracking across channels and campaigns - Increase MQL quality and conversion from MQL → SQL - Data Analytics - Own marketing attribution and funnel performance reporting - Monitor lead sources, conversion rates, and intent signals - Build dashboards for marketing and executive leadership - Identify operational bottlenecks and implement scalable fixes Qualifications - At least 5–7 years in Marketing Operations, Revenue Operations, or similar roles - Advanced HubSpot experience (workflows, reporting, automation required) - Strong experience with CRM systems (HubSpot + Salesforce preferred) - Deep understanding of lead lifecycle management and routing logic - Experience managing marketing tech integrations end-to-end - Highly analytical and systems-oriented mindset - Comfortable leveraging AI tools and modern automation platforms to improve efficiency - Ability to balance strategic thinking with hands-on execution Preferred Qualifications - Experience in B2B SaaS - Familiarity with proptech or multifamily real estate - Experience building automation with tools like n8n or Zapier - Strong SQL or advanced reporting skills Benefits - Work from anywhere supported by a flexible company culture - Opportunity to work for one of the fastest growing technology companies in the PropTech industry - Unlimited vacation time - Generous paid parental leave - Competitive and equitable pay, including stock options - Monthly stipends to support Wellness and Home Office expenses

• Lead a team of engineers across several products and codebases, breaking down work and driving delivery of high-quality, performant solutions. • Own technical direction and standards, driving a strong culture of automated testing, observability, and operational excellence through activities such as hands-on code review. • Address urgent customer needs by triaging and solving Support tickets, balancing short-term fixes with resolving the deeper root causes. • Partner with Product and Design to ensure the team is always working on the most valuable problems, identifying the simplest viable solution to quickly deliver customer impact. • Deliver functionality that is immediately useful, then guide iterative improvements to expand customer value over time. • Identify risks, technical debt, and architectural concerns early, and make pragmatic decisions about when to invest vs. move fast. • Communicate clearly with stakeholders about scope, tradeoffs, timelines, and expectations—from Support issues to new product features. • Present and document significant architectural shifts to Engineering leaders, and regularly communicate performance to ensure system architecture addresses customer and HappyCo needs. • Lead sprint planning, daily technical discussions, and other delivery rituals with the Product Manager and Design Lead.

• Own and optimize HubSpot, Chili Piper, n8n, Hapily, and related tools • Manage integrations between HubSpot, Salesforce, and other platforms • Ensure data integrity, routing accuracy, and system reliability • Evaluate and implement new tools when necessary • Build advanced HubSpot workflows for lead management and nurturing • Develop and maintain automated lead routing and triaging • Design scalable systems for campaign tracking and multi-touch attribution • Leverage AI platforms (OpenAI, Claude, Clay, n8n) to improve efficiency and reduce manual work • Partner closely with Revenue Operations on CRM structure and reporting • Maintain clean pipeline hygiene and clear lead lifecycle definitions • Support sales with campaign visibility and lead performance reporting • Improve attribution tracking across channels and campaigns • Increase MQL quality (care about Opportunities -SQLs - created the most) and increase conversion from MQL → SQL • Own marketing attribution and funnel performance reporting • Monitor lead sources, conversion rates, and intent signals • Build dashboards for marketing and executive leadership • Identify operational bottlenecks and implement scalable fixes

• Own growth across the full funnel, from traffic and lead generation to demos booked, opportunities created, and revenue generated. • Lead the growth marketing strategy and make high-impact decisions that directly drive company expansion. • Constantly test, iterate, and scale what works. • Comfortable launching new channels, optimizing underperforming programs, and tying every initiative back to measurable business outcomes. • Execute growth strategies, drive leads and revenue, manage paid campaigns, optimize conversion rates, and track performance.

• Lead a team of engineers across several products and codebases, breaking down work and driving delivery of high-quality, performant solutions. • Own technical direction and standards, driving a strong culture of automated testing, observability, and operational excellence through activities such as hands-on code review. • Address urgent customer needs by triaging and solving Support tickets, balancing short-term fixes with resolving the deeper root causes. • Partner with Product and Design to ensure the team is always working on the most valuable problems, identifying the simplest viable solution to quickly deliver customer impact. • Deliver functionality that is immediately useful, then guide iterative improvements to expand customer value over time. • Identify risks, technical debt, and architectural concerns early, and make pragmatic decisions about when to invest vs. move fast. • Communicate clearly with stakeholders about scope, tradeoffs, timelines, and expectations—from Support issues to new product features. • Present and document significant architectural shifts to Engineering leaders, and regularly communicate performance to ensure system architecture addresses customer and HappyCo needs. • Lead sprint planning, daily technical discussions, and other delivery rituals with the Product Manager and Design Lead.

• Own end-to-end recruiting for **PDE roles** (product, design, and engineering) • Source and engage candidates through LinkedIn and other channels • Screen candidates and coordinate interviews • Partner with hiring managers to define roles, profiles, and hiring priorities • Manage candidates and hiring workflows in Lever (ATS) • Deliver a thoughtful, high-quality candidate experience