• Develop positioning, messaging, and core narratives for feature releases, key launches, and strategic product narratives • Partner closely with Product management, Engineering, and Design to refine how products are presented across in-product and external surfaces • Create and coordinate launch deliverables such as changelogs, demos, enablement materials, email, social copy, and go-to-market communications • Equip Sales, CX, and other customer-facing teams with the context and materials they need to communicate new launches effectively • Bring customer insight, product understanding, and market context back into product and launch decisions

Role Description We are looking for an outstanding Vice President, Commercial Aviation Product Marketing to own “birth to sunset” marketing: product scoping, shaping, positioning, go-to-market strategy, and demand generation for a world-class portfolio and forthcoming AI platform. This is a senior leadership role at the intersection of four key organizations: product management, marketing, sales, and customer experience, and a rare opportunity to define how one of aviation’s most storied companies grows in a transformational era. As such, partnership is key while being in the room from Day 1 on product concepts, architecture, packaging, monetization, and launch. This leader is part economist, part engineer, part translator, part conductor, and part dealmaker. This is a fully remote position open to candidates in all states, with preference given to applicants based in Austin or Denver. Key Responsibilities - Lead the Commercial Aviation Product Marketing team organized by pods within the Global Marketing organization. - Own the product lifecycle from birth through expansion, retention, and sunset. - Manage the launch control process. - Partner with Product and Engineering from Day 1. - Deliver GTM Product Briefing Documents, PR/FAQs, launch tiers, and sales enablement for every major product moment. - Own GTM strategy and positioning for the commercial aviation portfolio. - Develop differentiated value propositions and messaging across buyer segments. - Leverage competitive intelligence to sharpen positioning and identify whitespace opportunities. - Build sales tools, competitive battlecards, and vertical narratives. - Partner with Customer Engagement Marketing on expansion and renewals. - Maintain VOC feedback loops into product roadmap and GTM strategy. - Lead, coach, and grow a product marketing team. - Establish operating cadences, playbooks, and KPIs across the organization. - Foster a culture that is customer- and AI-obsessed. Qualifications - 15+ years of product marketing in B2B software, SaaS, data platforms, and aviation; 5+ years in senior leadership managing PMM teams. - Demonstrated track record owning full-lifecycle GTM. - Exceptional executive presence and ability to influence VP/C-level partners across Product, Sales, and Executive teams. - Strong positioning and storytelling skills. - Commercial acumen: you think in revenue, pipeline, NRR, and competitive share. - Deep AI fluency. - Aviation industry experience and genuine passion for it; Pilot’s license preferred. Benefits - Medical, dental, vision insurance with Employer paid health premiums. - Open PTO Policy. - 401(k) with up to 10% company matching and immediate vesting. - 12 Weeks Paid Maternity Leave. - 12 Weeks Paid Paternity Leave. - Flight Training Rewards. - Pay is based upon candidate experience and qualifications, as well market and business considerations: Summary Pay Range: $228,000- $285,000.

• Own the end-to-end launch motion for high priority products — from positioning and messaging through field-ready assets and post-launch measurement. • Coordinate cross-functional launch execution across product, demand gen, sales, and customer success, keeping every release on time and on message. • Build product positioning in ways that resonate with mid-market and enterprise buyers. • Drive competitive displacement campaigns with objection handling, talk tracks, and enablement for the field. • Partner on win/loss analysis to feed insights back into positioning, product, and the field. • Equip the field with the right content at the right moment to accelerate deals and retention efforts. • Be the voice of the mid-market and enterprise customer inside the business, shaping how we position, sell, and retain across the segment. • Support retention and expansion narratives in partnership with customer success.

• Shape product understanding in the market • Equip sales team with necessary materials • Develop retailer-facing sales assets • Manage retailer segment messaging framework • Lead product and feature launch plans