Role Description We are looking for an outstanding Vice President, Commercial Aviation Product Marketing to own “birth to sunset” marketing: product scoping, shaping, positioning, go-to-market strategy, and demand generation for a world-class portfolio and forthcoming AI platform. This is a senior leadership role at the intersection of four key organizations: product management, marketing, sales, and customer experience, and a rare opportunity to define how one of aviation’s most storied companies grows in a transformational era. As such, partnership is key while being in the room from Day 1 on product concepts, architecture, packaging, monetization, and launch. This leader is part economist, part engineer, part translator, part conductor, and part dealmaker. This is a fully remote position open to candidates in all states, with preference given to applicants based in Austin or Denver. Key Responsibilities - Lead the Commercial Aviation Product Marketing team organized by pods within the Global Marketing organization. - Own the product lifecycle from birth through expansion, retention, and sunset. - Manage the launch control process. - Partner with Product and Engineering from Day 1. - Deliver GTM Product Briefing Documents, PR/FAQs, launch tiers, and sales enablement for every major product moment. - Own GTM strategy and positioning for the commercial aviation portfolio. - Develop differentiated value propositions and messaging across buyer segments. - Leverage competitive intelligence to sharpen positioning and identify whitespace opportunities. - Build sales tools, competitive battlecards, and vertical narratives. - Partner with Customer Engagement Marketing on expansion and renewals. - Maintain VOC feedback loops into product roadmap and GTM strategy. - Lead, coach, and grow a product marketing team. - Establish operating cadences, playbooks, and KPIs across the organization. - Foster a culture that is customer- and AI-obsessed. Qualifications - 15+ years of product marketing in B2B software, SaaS, data platforms, and aviation; 5+ years in senior leadership managing PMM teams. - Demonstrated track record owning full-lifecycle GTM. - Exceptional executive presence and ability to influence VP/C-level partners across Product, Sales, and Executive teams. - Strong positioning and storytelling skills. - Commercial acumen: you think in revenue, pipeline, NRR, and competitive share. - Deep AI fluency. - Aviation industry experience and genuine passion for it; Pilot’s license preferred. Benefits - Medical, dental, vision insurance with Employer paid health premiums. - Open PTO Policy. - 401(k) with up to 10% company matching and immediate vesting. - 12 Weeks Paid Maternity Leave. - 12 Weeks Paid Paternity Leave. - Flight Training Rewards. - Pay is based upon candidate experience and qualifications, as well market and business considerations: Summary Pay Range: $228,000- $285,000.

• Own the end-to-end launch motion for high priority products — from positioning and messaging through field-ready assets and post-launch measurement. • Coordinate cross-functional launch execution across product, demand gen, sales, and customer success, keeping every release on time and on message. • Build product positioning in ways that resonate with mid-market and enterprise buyers. • Drive competitive displacement campaigns with objection handling, talk tracks, and enablement for the field. • Partner on win/loss analysis to feed insights back into positioning, product, and the field. • Equip the field with the right content at the right moment to accelerate deals and retention efforts. • Be the voice of the mid-market and enterprise customer inside the business, shaping how we position, sell, and retain across the segment. • Support retention and expansion narratives in partnership with customer success.

• Shape product understanding in the market • Equip sales team with necessary materials • Develop retailer-facing sales assets • Manage retailer segment messaging framework • Lead product and feature launch plans

• Sell an exciting new product to customers, guiding them through a largely self-serve experience • Onboard new customers and help them get the most out of the product • Answer questions, overcome objections, and provide ongoing support once customers are up and running • Own the customer relationship end to end, from first conversation through adoption • Surface what customers want and where they get stuck • Work directly with our engineers to shape what gets built next • Help define the motion from the ground up, building the playbook as you go