Role Description We are seeking a mission-driven, hands-on leader to own and scale our direct-to-consumer (DTC) ecommerce channels. As Director of DTC Growth, you will manage our Shopify and TikTok Shop platforms, driving growth through strategy, operations, and leadership. Your key focus will be growing our ecommerce business to $20M+ in revenue within 18 months. Core Responsibilities - Ecommerce Growth: Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue. - Growth Engine: Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing. - Team Leadership: Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results. - Paid Media: Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets. - Conversion Optimization: Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages. - Customer Lifecycle: Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies. What Success Looks Like - $20M total revenue by June 2027. - Net profit margins of at least 15% on Shopify and 5% on TikTok Shop. - ROAS of 2.0+ on Shopify and 3.5+ on TikTok Shop. - New high-performing bundle funnels launched every month. - Email/SMS contributing at least 25% of Shopify revenue. Qualifications - You are a high ownership leader who thinks like a general manager, not just a marketer. - You are energized by building systems, leading people, and owning outcomes. - You have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social. - You have a proven track record growing brands beyond $20M in revenue. - You are deeply fluent in Meta and TikTok Ads and high velocity creative testing. - You are hands-on with Shopify, Klaviyo, and Postscript. - You understand bundles, upsells, funnels, and LTV deeply. - You can write, review, and optimize high-converting landing pages. - You are comfortable leading a remote team with clear cadences and accountability. - You value integrity, move fast with intention, and follow through every time. - You care about the mission. You believe learning should be fun, engaging, and screen free, and you want your work to make a real impact on families. Benefits - You will have real ownership. Real trust. And real impact. - Hadley Designs is a remote first company built on autonomy, creativity, and accountability. - You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions. - Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space. - You will be surrounded by A+ team members that value excellence, growth, and doing the right thing. - You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together. - Access Josh Hadley's vast network through his podcast Ecomm Breakthrough.

• Execute day-to-day campaign management across CookUnity's offline media channels including Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts • Support media planning, budget allocation, and pacing oversight; monitoring performance daily and flagging risks or opportunities to senior leadership • Own campaign trafficking, creative asset management, and quality assurance to ensure campaigns launch correctly and run smoothly • Build and maintain performance dashboards that track key metrics (impressions, CPM, CPV, reach, frequency, brand lift) with accuracy and clarity • Execute structured testing plans developed by senior team members from creative rotation to daypart optimization to audience targeting experiments • Collaborate with agency partners on campaign setup, optimization requests, and performance reporting • Support development of media recommendations by conducting competitive analysis, audience research, and channel performance deep-dives • Help build measurement frameworks by pulling data, reconciling discrepancies, and contributing to weekly/monthly reporting cycles • Stay current on offline media industry trends, platform updates, and emerging channels bringing fresh ideas and learning opportunities to the team • Work cross-functionally with Creative, Analytics, and other channel teams to ensure brand consistency and accurate tracking

• Lead and innovate the Loyalty Department at Trafilea, driving substantial growth in our subscription models • Develop strategies that enhance customer retention and maximize subscription revenue • Collaborate effectively with cross-functional teams to create compelling, value-driven subscription offerings • Champion a culture of data-driven experimentation within the Loyalty team • Foster a dynamic team environment that thrives on innovation • Define strategic roadmaps that integrate marketing, product, and customer experience • Drive cross-functional collaboration with marketing, finance, product, and customer service • Develop and refine subscription products, ensuring usability and customer value • Leverage customer data and insights to innovate and validate new features • Own KPIs and analytics, implementing robust metrics and reporting on subscription health • Champion exceptional customer experiences and build a high-performance team • Manage key initiatives, OKRs, budgets, and timelines while fostering innovation.

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