• Execute day-to-day campaign management across CookUnity's offline media channels including Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts • Support media planning, budget allocation, and pacing oversight; monitoring performance daily and flagging risks or opportunities to senior leadership • Own campaign trafficking, creative asset management, and quality assurance to ensure campaigns launch correctly and run smoothly • Build and maintain performance dashboards that track key metrics (impressions, CPM, CPV, reach, frequency, brand lift) with accuracy and clarity • Execute structured testing plans developed by senior team members from creative rotation to daypart optimization to audience targeting experiments • Collaborate with agency partners on campaign setup, optimization requests, and performance reporting • Support development of media recommendations by conducting competitive analysis, audience research, and channel performance deep-dives • Help build measurement frameworks by pulling data, reconciling discrepancies, and contributing to weekly/monthly reporting cycles • Stay current on offline media industry trends, platform updates, and emerging channels bringing fresh ideas and learning opportunities to the team • Work cross-functionally with Creative, Analytics, and other channel teams to ensure brand consistency and accurate tracking

• Lead and innovate the Loyalty Department at Trafilea, driving substantial growth in our subscription models • Develop strategies that enhance customer retention and maximize subscription revenue • Collaborate effectively with cross-functional teams to create compelling, value-driven subscription offerings • Champion a culture of data-driven experimentation within the Loyalty team • Foster a dynamic team environment that thrives on innovation • Define strategic roadmaps that integrate marketing, product, and customer experience • Drive cross-functional collaboration with marketing, finance, product, and customer service • Develop and refine subscription products, ensuring usability and customer value • Leverage customer data and insights to innovate and validate new features • Own KPIs and analytics, implementing robust metrics and reporting on subscription health • Champion exceptional customer experiences and build a high-performance team • Manage key initiatives, OKRs, budgets, and timelines while fostering innovation.

• Build and run integrated growth campaigns that drive demand and qualified pipeline, with an emphasis on generating business and multi-seat buyers for Xodo Sign and the end-user portfolio. • Drive marketing-sourced and marketing-influenced pipeline generation across the Xodo portfolio, with success measured in pipeline, bookings, conversion rates, and revenue contribution. • Partner directly with the sales team on account targeting and sales-assist programs; you’ll work with our AE as a teammate. • Build email and lifecycle programs: trial activation, free-to-paid conversion, expansion, promotions, win-back, and retention nurtures. • Run HubSpot day to day: workflows, email programs, segmentation, lead management, landing pages, and campaign reporting. • Partner with Sales and Operations teams to improve data quality, funnel visibility, lead routing, and reporting accuracy. • Support programs that drive customer advocacy, review generation, UGC, and social proof across G2, Capterra, and other review and community platforms. • Activate market-facing content including webinars, video, customer education, social content, and thought leadership initiatives that support pipeline generation and customer growth.

Role Description Wir suchen einen erfahrenen Growth Marketing Specialist (m/w/d) mit tiefem Marketing-Know-how, idealerweise aus dem Agenturumfeld, und herausragenden Consulting-Skills. - Entwicklung ganzheitlicher Growth-Strategien für ambitionierte Kunden - Planung und Umsetzung von SEO, SEA und Content-Maßnahmen - Erstellung von Website-Analysen und -Konzepte - Überwachung relevanter Marketing-Kennzahlen - Reaktion auf Veränderungen und Entwicklung hochwertiger Reportings - Eigenständige Beobachtung von Entwicklungen im Online Marketing Qualifications - Mehrjährige Erfahrung im SEO-Umfeld (Agentur oder Inhouse) - Starkes strategisches Verständnis plus saubere Umsetzung - Erfahrung mit komplexen SEO-Projekten - Nachweisbarer Track Record mit erfolgreichen SEO-Projekten - Sehr gutes Gespür für hochwertigen Content, Technik & Performance - Hoher Eigenanspruch und Ownership-Mentalität - Hunger und den Drive, Kundenprojekte erfolgreich zu machen - Erfahrung mit AI Search, LLMs oder AI Overviews - Consulting-Mindset und unternehmerisches Denken Benefits - Flexible Arbeitszeiten - 100 % Remote oder Osnabrück - Sehr gute Bezahlung - Viel Verantwortung & echte Karrierechancen - Personal Growth - High-Class Umfeld - Passionate Team & Wertschätzung - „Have Fun & Grow“ - „Thank God It’s Monday“-Feeling