Trafilea

• Work on the Wholesale US (Domestic) and Non-Domestic expansion of the Trafilea group ensuring profitable and sustainable growth for all Trafilea brands with the retail partners and putting new businesses in place. • Support Demand Planning and the commercial team in order to achieve sufficient inventory to serve the requests from the Wholesalers. • Maintain a good grasp of project scopes, needs, and results in order to effectively make decisions and lead the team involved in a reliable and efficient way. • Quick decision-making and negotiation skills to be able to jiggle all the priorities and exigencies with internal and external stakeholders. • Take all the compliance, and good practices of all the Wholesale related Meetings where participate.

• Take ownership of the performance creative ecosystem across paid channels • Design assets that capture the attention of new audiences • Lead the design and execution of paid media creative (static, video, and UGC-style ads) • Create high-performing assets for acquisition initiatives optimized for click-through and conversion • Define and improve creative testing frameworks and workflows • Collaborate with paid media, data, and product teams to align creative with KPIs • Design conversion-focused landing pages with strong UI/UX principles • Generate innovative creative concepts that improve performance and lower acquisition costs • Ensure brand consistency across all acquisition touchpoints • Provide feedback and direction to elevate creative output and testing velocity

Role Description We are looking for an innovative and proactive wholesale marketing manager to lead the retail and wholesale marketing organization for Trafilea’s brands—Shapermint and Truekind—across North America and internationally to drive sell-through, brand equity, and retail expansion. - Own the strategy, planning, and execution of integrated 360° campaigns across freestanding retail, wholesale accounts, and on-air channels. - Ensure marketing excellence and brand consistency across all physical and digital retail environments, driving measurable impact on revenue and brand performance. - Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists. - Develop and execute 360° campaigns integrating OOH, influencer, in-store, and digital tactics. - Support freestanding store launches with playbooks, launch plans, and evaluations. - Ensure creative and merchandising alignment with brand positioning and retailer guidelines. - Monitor sell-through, traffic lift, and digital performance metrics for all campaigns. - Own retail marketing budget allocation, including co-op spend and production costs. - Implement AI-driven tools for campaign tracking and creative optimization. - Project & campaign reporting for senior leadership. Qualifications - 10+ years in retail or wholesale marketing with proven success leading multi-channel campaigns (in-store, digital, influencer, media) with measurable impact. - Experience collaborating with major retailers (Walmart, Macy’s, Kohl’s, Nordstrom, etc.). - Familiarity with apparel retail environments; intimate apparel experience a plus. - Demonstrated ability to negotiate professionally, lead vendor & retailer relationships. - Data-driven mindset with the ability to confidently use metrics to optimize marketing spend and storytelling. - Proficiency in MS Excel (advanced formulas, pivot tables), Google Workspace, and project management tools (e.g., Asana). - Hands-on experience implementing or using AI-driven tools to improve efficiency, reporting, and campaign performance analysis. - Excellent communicator and active listener; able to influence at all levels, including executives, vendors, and cross-functional teams. - Strategic thinker who applies the 20-80 principle to prioritize actions with greatest impact. - Anticipates challenges, adapts fast in dynamic environments, and always develops contingency plans. - Strong problem-solver who connects data and critical insights to drive effective decisions. - Turns mistakes into process improvements, embedding learnings into scalable solutions. - Raises the bar for detail orientation, quality, and brand standards. - Highly adaptable, collaborative, and team-oriented, but comfortable taking ownership and accountability. - Acts like an owner, with a bias for speed, performance, and raising standards. Benefits - 100% Remote - USD competitive salary - Paid time off - More benefits to be discussed. Company Description Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. - Over $1B+ in cumulative revenue - 12M+ customers - 500+ talents across 19 countries - We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

• Define and own the product roadmap for our apparel eCommerce stores, prioritizing initiatives that maximize business impact. • Identify growth opportunities through customer insights, analytics, experimentation, and market research. • Lead conversion rate optimization initiatives across the shopping journey using A/B testing and data-driven experimentation. • Collaborate with Acquisition, Retention, Creative, Engineering, Data, and UX teams to deliver seamless customer experiences. • Translate business goals into product initiatives, ensuring alignment across stakeholders. • Monitor and optimize key product metrics including conversion rate, revenue, customer engagement, and user experience. • Drive continuous product innovation by identifying emerging trends, technologies, and customer behaviors. • Lead Agile product ceremonies and ensure efficient execution from discovery through delivery.

• Serve as a strategic financial leader, overseeing investor relations, banking partnerships, governance, and capital strategy • Ensure sustainable growth, financial transparency, and investor confidence by aligning financial planning with corporate objectives • Drive fundraising, optimize capital allocation, and modernize financial systems while maintaining strong governance and compliance • Oversee budgeting, forecasting, and scenario modeling to guide executive decisions • Develop KPIs connecting operational performance to financial outcomes (CAC, LTV, cash conversion cycle) • Evaluate ROI on marketing spend, product launches, and strategic initiatives • Lead equity, debt, and hybrid fundraising efforts, from investor sourcing to deal closure • Optimize capital structure to minimize cost of capital while supporting flexibility and growth • Drive M&A and strategic investments, ensuring due diligence and integration • Build investor trust through roadshows, earnings calls, and transparent reporting • Deliver compelling investor presentations, quarterly updates, and annual reports • Manage global and U.S. banking relationships • Oversee debt financing, credit facilities, and liquidity management • Implement working capital optimization strategies and fraud prevention controls • Streamline and automate financial processes for scalability • Ensure compliance with U.S. GAAP, tax regulations, and governance requirements • Partner with Legal/Compliance to mitigate risks and uphold transparency • Deliver board-level financial reports, forecasts, and insights • Optimize cross-border tax strategies and ensure multi-jurisdiction compliance • Improve payment processing economics and settlement efficiency • Manage inventory financing, supplier terms, and receivables • Build and lead a high-performing finance team across FP&A, treasury, governance, and IR • Mentor finance talent and foster a culture of accountability and integrity

• Own the retention marketing strategy across Email, SMS, and other customer engagement channels. • Design lifecycle journeys including onboarding, cross-sell, replenishment, win-back, reactivation, and loyalty campaigns. • Build segmentation and personalization strategies that improve customer experience and revenue. • Plan, launch, analyze, and continuously optimize campaigns through A/B testing and experimentation. • Monitor and improve key retention KPIs including LTV, repeat purchase rate, churn, conversion rate, revenue per recipient, and customer engagement. • Partner closely with Growth, Product, Data, Design, and Customer Experience teams to deliver seamless customer journeys. • Stay ahead of retention marketing trends, automation capabilities, and industry best practices.

• Work directly with senior leaders to influence hiring decisions at the highest level. • Build the talent pipelines that power our next stage of growth. • Own and manage the end-to-end recruitment process for marketing roles, ensuring a seamless, efficient, and high-quality experience from job opening to offer stage, following defined Talent Acquisition standards. • Conduct company and market mapping to identify top talent and prepare clear, structured candidate presentations and documentation for the CMO and key stakeholders. • Leverage and manage ATS (Recruitee) and sourcing platforms such as LinkedIn, X (Twitter), Facebook, and AI sourcing tools to drive effective candidate sourcing while maintaining accurate and organized pipelines. • Partner closely with Hiring Managers through regular syncs to align on role requirements, hiring strategies, and priorities—especially for critical and high-impact positions. • Create compelling, high-quality job postings that accurately reflect role expectations, team needs, and company culture to attract the right candidates. • Track and optimize recruitment performance using data, KPIs, and analytics. • Turn into the team lead (3 to 5 people) and be the go-to person for all team members and PBPs.

Senior Frontend Engineer Company: Trafilea Location: Global Employment Type: Not specified (appears to be Full-time) Work Arrangement: 100% Remote (Worldwide) Job Description: Job description About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. We build and scale our own brands. We invest in AI and automation like few others in eCom. We test fast, grow fast, and help you do the same. Be part of a dynamic, diverse, and talented global team. 100% Remote, USD competitive salary, paid time off, and more. Key Responsibilities At Trafilea, we fuse e-commerce excellence with AI-driven innovation. As a Senior Frontend Engineer, you’ll craft cutting-edge user experiences that power our globally loved DTC brands. From storefronts and carts to back-office apps, you’ll design and deliver high-performing, scalable front-end solutions that directly impact millions of customers worldwide. If you thrive at the intersection of technology, product, and design—and love bringing seamless user experiences to life—this is your opportunity to make a global impact. - Build, extend, and optimize ReactJS applications that power core ecommerce flows (stores, carts, subscriptions, payments, upsells). - Design and deliver extensible Shopify modules and integrate with platforms like Shogun (nice to have). - Contribute to and expand Trafilea’s internal style system (Afrodita), including reusable ReactJS components and shared UI patterns. - Develop intuitive back-office admin tools for subscriptions, inventory, and operations. - Translate product and business needs into elegant, scalable frontend solutions. - Lead frontend module design and implementation, aligning with architectural standards and business goals. - Keep teams and stakeholders aligned with clear communication, progress updates, and technical documentation (diagrams, specs, libraries). - Continuously improve performance, security, and scalability of our front-end ecosystem. - Stay current with modern frameworks, libraries, and best practices to keep our tech ahead of the curve. Job requirements - 4+ years of frontend development experience, with strong proficiency in ReactJS and TypeScript. - Solid grounding in JavaScript (ES6+), HTML5, and CSS3, including CSS post-processors. - Experience building and maintaining component libraries and scalable UI systems. - Familiarity with Node.js for frontend integration and tooling. - Knowledge of Shopify or Shogun platforms is a plus. - Comfortable collaborating with cross-functional teams (Product, UX, Marketing) to ship high-impact solutions. - Proven ability to lead technical initiatives or small developer teams. - Strong communicator with advanced English skills, able to explain complex solutions clearly. - Passionate about delivering beautiful, performant, and maintainable user experiences.

• Partner with business leaders to drive Trafilea's performance and talent development programs • Own key initiatives such as Performance Reviews, Talent Calibration, Individual Development Plans (IDPs), Performance Improvement Plans (PIPs), career pathing, promotions, and succession planning • Own and execute the Performance Review cycle from planning to completion • Manage Talent Calibration, IDPs, PIPs, Succession Planning, and Promotion processes • Track talent metrics and deliver dashboards and reports with actionable insights • Partner with leaders and HRBPs to drive talent development and process adoption • Maintain career frameworks, job leveling, and competency documentation • Create and facilitate training, workshops, and learning materials for managers and employees • Identify and implement process improvements using data, AI, and automation tools • Ensure talent programs are delivered accurately, on time, and aligned with business goals

• Own the retention strategy across Email, SMS, Push Notifications and Loyalty. • Improve key business metrics including Repurchase Rate, Customer Lifetime Value (LTV), Purchase Frequency, Gross Revenue, Gross Margin, and NPS. • Design, prioritize and execute experimentation roadmaps for campaigns, lifecycle automations and customer journeys. • Build customer segmentation strategies using behavioral, transactional and engagement data. • Develop lifecycle communication strategies for different customer segments and markets. • Monitor channel performance and optimize CTR, CVR, unsubscribe rates and engagement metrics. • Lead retention planning within major marketing campaigns, ensuring a consistent omnichannel customer experience. • Partner with Data Science to identify new segmentation opportunities and predictive models. • Collaborate with Creative teams to continuously improve messaging performance. • Own retention calendars, communication frequency and channel orchestration. • Evaluate new retention technologies and automation opportunities to improve scalability. • Present insights, recommendations and business impact to stakeholders.