• Domain expertise: deep knowledge of the adtech ecosystem, including programmatic buying, DSP mechanics, measurement, and the broader performance marketing landscape • Define and own Liftoff’s product positioning and messaging architecture across the advertising product portfolio • Design and execute product marketing campaigns that highlight Liftoff’s industry-leading ad tech innovation • Own the sales enablement motion end-to-end for our advertising product, including messaging briefs, pitch decks, one-pagers and more • Partner with Marketing to integrate product elements into marketing strategies (including narratives for content and events), ensuring consistency and quality across campaigns, channels, and regions • Partner with Growth managers on go-to-market plans & execution for new products and features, from positioning and messaging through cross-functional coordination, launch timing and post-launch performance tracking • Drive market intelligence efforts, synthesizing competitor product positioning and industry trends into actionable strategic recommendations to up-level our external narratives • Build successful relationships with key stakeholders on both the commercial and technical sides of the business; manage a schedule that allows you to engage with employees from all key three regions - North & South America, Europe and Asia • Translate complex technical products and features into compelling, differentiated messaging - producing high-quality materials across the full content spectrum, including emails, blogs, case studies, landing pages, one-sheeters, and sales enablement. • Apply an analytical and data-first approach to product marketing activities:

Role Description BigPanda is looking for a seasoned Senior Product Marketing Manager to cover a maternity leave and hit the ground running as a key contributor across our core PMM functions. You'll own meaningful work from day one, creating assets and positioning that inform the field, customers, and the market about BigPanda's agentic ITOps platform. We move fast, write with precision, and build content that differentiates BigPanda in a quickly evolving industry. If you thrive in high-impact, autonomous environments and bring both creative instinct and technical fluency, this engagement is for you. This is a contractor position running July to November and operating at 40 hours per week. A background in IT operations, incident management/ITSM, AI SRE, observability, or enterprise IT is a strong plus. Sharp messaging instincts and hands-on AI tool experience are non-negotiable. Responsibilities - Website Content: Turn customer stories, use cases, roadmap updates, and market insights into polished website content, including webpages, blog posts, and supporting assets that communicate value and convert audiences. - Video Assets: Produce video content using AI-powered creation tools, from short-form explainers to customer story highlights. Hands-on experience with AI video tools is required. - Webinar & Event Decks: Build slides for webinars and speaking sessions at live events, bringing structure, story, and BigPanda's voice to every stage moment. - Competitive Intelligence: Develop competitive positioning, field enablement content, and market-facing assets that arm the go-to-market team with the clarity and confidence to win every conversation. - AI Agent & Workflow Development: Design and build agentic workflows that accelerate PMM productivity, automating the way insights are packaged and shared with the field, customers, and the market at scale. Qualifications - 5+ years in product marketing, ideally in B2B SaaS or enterprise tech. - Exceptional writer; clear, precise, and built for technical audiences. - Translates complex technical concepts into sharp, compelling messaging. - Drives projects end-to-end with minimal oversight. - Strong presentation-building and storytelling skills. - Hands-on experience with AI tools and automation platforms; demonstrated use of AI video creation tools is preferred. - Comfortable operating in fast-moving, high-autonomy environments. - Domain expertise preferred: IT operations or AIOps platforms, incident management / ITSM, AI SRE or site reliability engineering, observability and monitoring tools, enterprise IT infrastructure. Benefits - Comprehensive health coverage. - Parental leave. - Competitive cash and equity compensation. - Supportive, collaborative, and innovative environment. - Market competitive salary with an anticipated base compensation range of $80 - $100 per hour. Company Description BigPanda is a fast-growing, values-driven, global company that enables Tech Ops teams to keep the digital economy running. BigPanda’s AI-driven IT operations (aka AIOps) platform transforms IT data into insight and action. With BigPanda, some of the world’s largest enterprises including Hulu, Cisco, United, and many others are able to reduce costs and increase efficiencies, accelerate business velocity, and deliver extraordinary customer experiences. BigPanda is backed by top-tier investors including Sequoia, Mayfield, Battery, Insight Partners, Advent International, and Greenfield Partners. BigPanda is proud to be an Equal Employment Opportunity workplace employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Note: BigPanda is an E-Verify Employer. If you need assistance or an accommodation due to a disability, you may contact us at peoplequestions@bigpanda.io.

• Support product go-to-market execution for Revenue teams by helping translate product strategy into actionable plans. • Partner with Product, Product Marketing, Legal, Pricing, and Revenue teams to support alignment on go-to-market execution. • Support field and launch readiness efforts, ensuring materials and processes are aligned with go-to-market plans. • Assist in translating product and marketing inputs into go-to-market plans for Revenue teams. • Gather and share field feedback with Product and Marketing teams to help improve positioning and execution. • Partner with GTM Enablement to ensure launch strategy is translated into effective readiness plans, field communications, and execution support. • Monitor for gaps and risks and escalate issues to stakeholders to support timely resolution. • Contribute input to prioritization discussions based on field insights and data. • Analyze data and provide insights to support go-to-market decisions. • Support cross-functional coordination to ensure alignment during product launches.

Role Description The Product Marketing Manager is responsible for the strategic development, execution, and optimization of go-to-market strategies that bring Oscar's insurance products and digital experiences to life. This role has a unique position within Insurance Marketing sitting at the intersection of Insurance Plan Design and Tech Innovation, serving as a dedicated expert who works across the lifecycle to champion the customer and drive growth through delivering internally and externally-facing products and experiences to market. - Serve as a strategic partner throughout the product development lifecycle, translating market intelligence and customer insights into actionable product requirements. - Lead the development of high-impact positioning and messaging architectures to ensure that complex insurance products and advanced technical capabilities are distilled into motivating stories. - Identify and deep-dive into target audiences and personas, partnering closely with Product, Design, Research, and Sales to inform the product roadmap and execute seamless launches. - Close the gap between technical complexity and customer need, reinforcing Oscar's commitment to a frictionless lifestyle brand. You will report into the Associate Director, Product Marketing. Requirements - Bachelor's degree or 4+ years commensurate experience. - 4+ years relevant work experience in marketing, including experience with driving go-to-market strategies for new products. - Demonstrated experience in feature-to-benefit translation, persona development, and drafting multi-channel messaging houses. - Experience presenting GTM strategies and market insights to cross-functional leadership (Product, Sales, and Operations). - Proficiency in managing complex project timelines (e.g., 16-week cycles) and coordinating high-velocity asset production with Creative teams. - Ability to use data to measure GTM success, including tracking conversion deltas, adoption rates, and member sentiment. Benefits - Base pay for this role is: $105,818- $138,886 per year. - Eligible for employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses. - Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements. Company Description Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.