Liftoff, Inc.

• Domain expertise: deep knowledge of the adtech ecosystem, including programmatic buying, DSP mechanics, measurement, and the broader performance marketing landscape • Define and own Liftoff’s product positioning and messaging architecture across the advertising product portfolio • Design and execute product marketing campaigns that highlight Liftoff’s industry-leading ad tech innovation • Own the sales enablement motion end-to-end for our advertising product, including messaging briefs, pitch decks, one-pagers and more • Partner with Marketing to integrate product elements into marketing strategies (including narratives for content and events), ensuring consistency and quality across campaigns, channels, and regions • Partner with Growth managers on go-to-market plans & execution for new products and features, from positioning and messaging through cross-functional coordination, launch timing and post-launch performance tracking • Drive market intelligence efforts, synthesizing competitor product positioning and industry trends into actionable strategic recommendations to up-level our external narratives • Build successful relationships with key stakeholders on both the commercial and technical sides of the business; manage a schedule that allows you to engage with employees from all key three regions - North & South America, Europe and Asia • Translate complex technical products and features into compelling, differentiated messaging - producing high-quality materials across the full content spectrum, including emails, blogs, case studies, landing pages, one-sheeters, and sales enablement. • Apply an analytical and data-first approach to product marketing activities:

• Define, shape, and clearly communicate our long-term creative serving strategy, vision, and roadmap. • Translate business goals into team-level goals, working closely with cross-functional leaders. • Work closely with ML and product stakeholders at Liftoff, ensuring our creative serving infrastructure meets their needs with a consistently high quality bar. • Balance short-term and long-term velocity, ensuring a steady stream of improvements as your team builds for the long term. • Set the bar for our engineering culture, encouraging the development of best practices, holding individuals accountable for slippage, and improving processes. • Provide deep technical feedback on key projects as necessary. • Grow the next generation of engineers and leaders.

• Develop and maintain machine learning models that are integral to our production decision-making system and directly influencing business outcomes. • Adopt or build new technologies for training and serving ML models (e.g. support large models, increase developer velocity, etc) • Monitor the latest ML research for functional ideas that the team could try. • Optimize ML Pipelines – Build and scale efficient pipelines for real-time and batch processing. • Model Monitoring & Improvement – Track performance, detect drift, and automate retraining. • Use strong communication skills (verbal and written) to explain statistical and machine learning concepts to both technical and non-technical audiences • Collaborate with a team of world-class engineers with diverse backgrounds. • Be part of an “engineering excellence” culture through state-of-the-art tools, risk-driven testing, explainable systems, and code review.

• Own recurring revenue reporting workflows - daily/weekly file maintenance, revenue trackers, attainment dashboards, and variance analysis - ensuring accuracy and timely delivery at a daily cadence • Prepare and update executive materials for KPI reviews, Board of Directors presentations, and SLT meetings, including slide updates, and supporting data files • Conduct variance analysis on revenue movements and deliver clear, concise commentary that explains the "what" and the "why" behind performance trends • Support quarterly sales target-setting - reconciling forecasts and flagging areas of risk and opportunity for leadership discussion • Own the commercial commission review process - synthesizing attainment data, identifying trends, and providing analysis that informs leadership's compensation and incentive decisions • Execute ad-hoc analysis for Revenue, GTM, and Commercial leadership to support in-quarter decision-making • Maintain and improve core financial reporting infrastructure - identifying opportunities to enhance accuracy, reduce manual effort, and improve consistency across deliverables • Partner cross-functionally with Revenue, Sales Operations, and GTM teams to understand business drivers and translate them into financial context • Apply a common-sense quality check to all outputs - flagging anomalies, verifying data integrity, and ensuring deliverables are clean and free of error • Provide reliable coverage on all recurring deliverables during high-volume periods • Exercise independent judgment in prioritizing analyses and sequencing deliverables to maximize impact for commercial leadership.

• Develop new ideas to improve our machine learning platform and models • Develop experimentation plans via brainstorming, market research, and deep analysis • Work with a world class team of engineers who are strong in both machine learning and software engineering • Continuously adapt the product roadmap to new data and findings that arise frequently when working with a complex machine learning driven system

• Own day-to-day operation of Liftoff's SIEM (Panther) — log source ingestion, detection content, and the alert investigation pipeline. • Lead Liftoff's adoption of AI-augmented SOC tooling (e.g. Prophet, Dropzone, or equivalent) as a multi-year modernization investment. • Triage incoming security alerts and drive timely investigation and remediation with stakeholders across Engineering and IT. • Lead incident response — investigation, containment, and post-incident review — and mature processes and runbooks so response becomes predictable and repeatable. • Build tooling and automation that detects active threats, enriches alerts, and reduces manual investigation toil. • Partner with Engineering and IT to make detection and response self-service where possible — clear log-onboarding paths, documented detection proposals, accessible runbooks — so security scales without becoming a bottleneck. • Close the feedback loop between the team's offensive and proactive findings and detection coverage. • Partner across the security team on cloud, infrastructure, and application security work alongside your detection and response focus — every engineer on this team covers breadth beyond their primary focus. • Participate in the Security team's on-call rotation and incident response.

• Serve as DRI for all revenue adjustments in weekly reporting: own the underlying logic, file integrity, and formula soundness. • Maintain active reconciliation checks and ensure adjustments are accurate, complete, and explainable at any point in the week. • Work proactively with cross-functional partners throughout the week to incorporate new intel before weekly close. • Lead weekly alignment meetings with the FP&A team; own WoW variance explanation and post summaries to relevant stakeholders. • Own all deal types end-to-end ranging from standard structures to complex, unique, and customer-specific arrangements. • Maintain and enforce the Deal Desk approval matrix; lead a bi-annual Deal Desk Strategy Review with SLT. • Own the philosophy and commercial logic underlying how Liftoff approaches deal structures, including eligibility thresholds and deal parameters by customer segment. • For non-standard deals: lead upfront diligence including detailed financial modeling. • Lead weekly cross-functional reviews on active non-standard deals; make budget and commercial adjustment recommendations as needed. • Produce monthly performance updates on active deal programs for senior leadership, with clear variance analysis against original assumptions. • Monitor cash flows and financial commitments on structured deals; update models as actuals come in and flag deviations proactively. • Own and lead accrual review for all key Deal Desk items, including complex arrangements. • Hold a well-supported, defensible position on accrual levels, with the underlying data and logic ready to present in senior Finance forums. • This role includes direct management of a Senior Analyst, with responsibility for mentorship, prioritization, and maintaining high analytical standards across Deal Desk operations

• Own and manage the entire sales lifecycle • Lead client engagement following contract execution • Collaborate closely with cross-functional teams • Maintain deep expertise in mobile advertising trends • Represent Liftoff at key industry events • Maintain a disciplined approach to pipeline management • Consistently exceed quarterly revenue targets

• Own the end-to-end strategy, planning, and execution of Liftoff’s AMER event program. • Tailor event and campaign approaches for different audiences, verticals, and regional contexts. • Develop and execute multi-channel marketing campaigns that integrate events, email, content, webinars, and digital tactics. • Collaborate with the content and communications team to produce high-quality thought leadership and event-related content. • Work cross-functionally with Revenue, Product Marketing, Brand, and regional marketing teams.

• Own the product strategy, vision, and roadmap for the ML Platform • Lead, mentor, and develop two IC Product Managers • Drive execution of major platform initiatives • Partner closely with ML teams to understand constraints and requirements • Collaborate with Finance to track infrastructure cost targets • Establish and monitor platform KPIs • Architect and evolve the product function for ML Platform • Serve as the primary product stakeholder voice for ML development