Role Description We are seeking a dynamic and results-driven Product Marketing Manager to join our growing team. This position is crucial in bridging the gap between product development and sales, ensuring our LMS solutions effectively meet market needs and are communicated compellingly to our audiences. As a Product Marketing Manager at Schoox, you will be responsible for developing and executing strategic marketing plans to drive product adoption and growth. - Market Research & Analysis: Conduct thorough market research to stay informed about industry trends, competitive landscape, and customer needs. Utilize insights to inform product strategy and positioning. - Product Positioning & Messaging: Develop compelling product positioning and messaging that differentiates our solutions in the market. Ensure consistency across all marketing channels and materials. - Go-To-Market Strategy: Plan and execute go-to-market strategies for product launches and updates. Collaborate with cross-functional teams to ensure alignment and successful implementation. - Content Creation: Create and manage engaging content, including product collateral, case studies, webinars, blogs, and sales enablement materials, to support product awareness and lead generation. - Sales Enablement: Partner with the sales team to provide tools and training that enhance their ability to sell our products effectively. Develop sales presentations, product demos, and FAQs. - Customer Engagement: Foster strong relationships with customers to gather feedback, understand their needs, and build advocacy. Use insights to improve product offerings and customer satisfaction. - Performance Tracking: Analyze and report on the performance of marketing campaigns, using data to optimize strategies and achieve business objectives. Qualifications - 3-5 years of experience in product marketing, preferably within the SaaS or tech industry. - Proven track record of successfully launching and managing product marketing campaigns. - Strong analytical skills and ability to translate complex data into actionable insights. - Exceptional communication skills, both written and verbal. - Experience with marketing automation tools and CRM systems. - Ability to work independently and thrive in a remote work environment. - Creative thinker with a passion for innovation and continuous improvement. - Bachelor’s degree in Marketing, Business Administration, or related field preferred. Benefits - The compensation offered for this position will depend on qualifications, experience, and work location. - The offered compensation may also include restricted stock options. - The salary range for this role is: $100k - $130k.

• Conduct thorough market research to stay informed about industry trends, competitive landscape, and customer needs. Utilize insights to inform product strategy and positioning. • Develop compelling product positioning and messaging that differentiates our solutions in the market. Ensure consistency across all marketing channels and materials. • Plan and execute go-to-market strategies for product launches and updates. Collaborate with cross-functional teams to ensure alignment and successful implementation. • Create and manage engaging content, including product collateral, case studies, webinars, blogs, and sales enablement materials, to support product awareness and lead generation. • Partner with the sales team to provide tools and training that enhance their ability to sell our products effectively. Develop sales presentations, product demos, and FAQs. • Foster strong relationships with customers to gather feedback, understand their needs, and build advocacy. Use insights to improve product offerings and customer satisfaction. • Analyze and report on the performance of marketing campaigns, using data to optimize strategies and achieve business objectives.

• Represent global divisions in the country to drive sales and market growth. • Oversee sales and marketing activities and support Sales organizations in driving sales and services for their respective products. • Define, plan, and ensure the implementation of product marketing strategies in line with global product strategy. • Lead U.S. product marketing strategy and commercialization, defining value propositions, positioning, pricing, and launch plans aligned with global strategy and market needs. • Drive achievement of product marketing targets through annual marketing and business plans, forecasts, budget oversight, and cross-functional execution with sales, CX, and communications teams. • Translate customer, market, and competitive insights into actionable plans by partnering with global product management, SIOP, manufacturing, IT, and sales on standards, features, master data, and product availability. • Enable sales effectiveness through training, tools, and guidance, while leading VOC initiatives, product launches, and multi-program commercialization efforts with launch partners and third-party representatives.

• Shape product positioning before anything ships, ensuring every feature has a clear market fit, differentiated narrative, and a compelling reason to exist • Develop the end-to-end storytelling for feature launches across multiple channels, including Town Halls, press releases, social media, podcast appearances, blog posts, in-product messaging, and more • Partner with Product Managers from the earliest stages of development to influence what we build and how we go to market with the latest features • Make decisions based on your competitive research, customer interviews, and market opportunities • Contribute to decision making around which features are included in our Host, Professional, and Mogul plans, and how we price our offerings • Collaborate closely with the Growth team to ensure every new feature and campaign contributes to the health of our full funnel: website → free trial → online travel agency (OTA) connection → subscription → onboarding → adoption → retention