• Lead product positioning and messaging for a B2B SaaS platform in the marketing technology and measurement ecosystem • Develop clear product narratives that explain how the platform helps customers improve marketing effectiveness, measure incremental impact, optimize media spend, improve budget allocation, forecast outcomes, and make better growth decisions • Own GTM planning for product launches, feature releases, platform enhancements, and strategic solution offerings • Create messaging for solution areas such as unified marketing measurement, MMM, incrementality testing, attribution, causal measurement, media optimization, customer intelligence, marketing analytics, and growth intelligence • Build sales enablement assets including pitch decks, battlecards, solution briefs, objection-handling guides, discovery narratives, use-case documents, demo scripts, ROI narratives, and executive presentations • Partner with Sales and Revenue teams to support enterprise deals, improve win narratives, strengthen discovery conversations, and sharpen competitive differentiation • Conduct market, customer, competitor, and category research to identify buyer pain points, market trends, differentiation opportunities, and competitive gaps • Work with Product Management to convert roadmap priorities into customer value propositions, launch narratives, and adoption stories • Partner with Customer Success to capture customer insights, use cases, measurable outcomes, and expansion narratives • Develop persona-based messaging for CMOs, growth leaders, marketing analytics heads, performance marketing teams, finance leaders, data teams, and partner ecosystems • Create thought leadership narratives, category POVs, website messaging, product pages, webinar themes, analyst materials, and executive-level content • Build scalable product marketing processes, templates, launch frameworks, enablement rhythms, and competitive intelligence systems

Role Description We are building the defining brand voice in the corporate social impact space, and we need a creative, strategic, and deeply hands-on Brand & GTM Lead to make it happen. This person will own our narrative from the ground up: what we say, how we show up, what the world associates with our name. You will produce, travel, publish, record, and execute and not delegate. If you understand the social impact ecosystem and have a passion for storytelling that drives both culture and pipeline, this role is for you. What You Will Own - Brand Narrative: Define and continuously evolve the company's messaging architecture, brand voice, and positioning across all channels and audiences. - Content Creation: Write, edit, and publish high-quality content, thought leadership articles, newsletters, website copy, case studies, and social posts, yourself. No ghost-writers. - Social Media: Own our LinkedIn, Twitter/X, and Instagram presence. Know what is trending, test formats, build community, and grow engagement organically. - Podcasts: Conceive, pitch, record, and produce podcast episodes including traveling to interview guests, managing production with India-based editors, and driving distribution. - Events: Conceptualize and execute US-market events, from intimate roundtables to larger conferences. Manage vendors, logistics, and on-the-ground execution. - Creative Direction: Brief and manage India-based designers and video editors to produce on-brand visual and video content at scale. - Trend Awareness: Stay ahead of content trends, formats, platforms, creator economy shifts, and bring these insights into our content calendar proactively. Qualifications - 4–8 years of brand, content, or marketing experience, with significant exposure to the social impact, CSR, or ESG ecosystem. - Preferably from or deeply familiar with companies like Benevity, YourCause, Deed, Goodstack, Bonterra, Submittable, or similar mission-driven tech platforms. - A genuine writer: You can produce a sharp 800-word piece, a compelling LinkedIn post, and a crisp podcast script, all in one week. - Podcast-native: You are comfortable being on mic, traveling to record in person, and managing post-production remotely. - Hands-on executor: You do not wait for a team. You roll up your sleeves and get it done - design briefs, event logistics, captions, all of it. - US-market native or deeply embedded: You understand the US corporate social impact buyer, the nonprofit sector, and the policy/regulatory context that shapes ESG decisions. - Visually literate: You can give sharp feedback to designers, identify what makes a thumbnail work, and have a strong point of view on aesthetics. - Connector & networker: You know or can quickly build relationships with podcast hosts, journalists, event organizers, and thought leaders in the space. Nice To Have - Prior experience building a brand function from early stage (seed to Series B). - Existing relationships with social impact influencers, nonprofit leaders, or CSR press. - Video editing or production experience (even basic), so you can give precise direction. - Experience with tools like Notion, Beehiiv/Substack, Riverside.fm, Canva, Figma, and social scheduling platforms. What Success Looks Like (1st 6 Months) - A clear, differentiated brand narrative document that the whole company rallies behind. - 3+ podcast episodes recorded, produced, and distributed. - A consistent social content calendar running with measurable engagement growth. - At least 1 flagship US event conceptualized and executed. - A content engine running with India-based team — briefed, produced, and published on cadence. Compensation & Perks - Competitive US-market compensation with performance-linked upside. - Travel budget included. - Full flexibility on location within the US. Why This Role? You will be the first dedicated brand voice we have had, which means you write the playbook. The social impact sector is at an inflection point, and our company sits right at the intersection of technology, corporate responsibility, and measurable community outcomes. This is a rare chance to shape the narrative of a category, not just a company.

• Domain expertise: deep knowledge of the adtech ecosystem, including programmatic buying, DSP mechanics, measurement, and the broader performance marketing landscape • Define and own Liftoff’s product positioning and messaging architecture across the advertising product portfolio • Design and execute product marketing campaigns that highlight Liftoff’s industry-leading ad tech innovation • Own the sales enablement motion end-to-end for our advertising product, including messaging briefs, pitch decks, one-pagers and more • Partner with Marketing to integrate product elements into marketing strategies (including narratives for content and events), ensuring consistency and quality across campaigns, channels, and regions • Partner with Growth managers on go-to-market plans & execution for new products and features, from positioning and messaging through cross-functional coordination, launch timing and post-launch performance tracking • Drive market intelligence efforts, synthesizing competitor product positioning and industry trends into actionable strategic recommendations to up-level our external narratives • Build successful relationships with key stakeholders on both the commercial and technical sides of the business; manage a schedule that allows you to engage with employees from all key three regions - North & South America, Europe and Asia • Translate complex technical products and features into compelling, differentiated messaging - producing high-quality materials across the full content spectrum, including emails, blogs, case studies, landing pages, one-sheeters, and sales enablement. • Apply an analytical and data-first approach to product marketing activities:

Role Description BigPanda is looking for a seasoned Senior Product Marketing Manager to cover a maternity leave and hit the ground running as a key contributor across our core PMM functions. You'll own meaningful work from day one, creating assets and positioning that inform the field, customers, and the market about BigPanda's agentic ITOps platform. We move fast, write with precision, and build content that differentiates BigPanda in a quickly evolving industry. If you thrive in high-impact, autonomous environments and bring both creative instinct and technical fluency, this engagement is for you. This is a contractor position running July to November and operating at 40 hours per week. A background in IT operations, incident management/ITSM, AI SRE, observability, or enterprise IT is a strong plus. Sharp messaging instincts and hands-on AI tool experience are non-negotiable. Responsibilities - Website Content: Turn customer stories, use cases, roadmap updates, and market insights into polished website content, including webpages, blog posts, and supporting assets that communicate value and convert audiences. - Video Assets: Produce video content using AI-powered creation tools, from short-form explainers to customer story highlights. Hands-on experience with AI video tools is required. - Webinar & Event Decks: Build slides for webinars and speaking sessions at live events, bringing structure, story, and BigPanda's voice to every stage moment. - Competitive Intelligence: Develop competitive positioning, field enablement content, and market-facing assets that arm the go-to-market team with the clarity and confidence to win every conversation. - AI Agent & Workflow Development: Design and build agentic workflows that accelerate PMM productivity, automating the way insights are packaged and shared with the field, customers, and the market at scale. Qualifications - 5+ years in product marketing, ideally in B2B SaaS or enterprise tech. - Exceptional writer; clear, precise, and built for technical audiences. - Translates complex technical concepts into sharp, compelling messaging. - Drives projects end-to-end with minimal oversight. - Strong presentation-building and storytelling skills. - Hands-on experience with AI tools and automation platforms; demonstrated use of AI video creation tools is preferred. - Comfortable operating in fast-moving, high-autonomy environments. - Domain expertise preferred: IT operations or AIOps platforms, incident management / ITSM, AI SRE or site reliability engineering, observability and monitoring tools, enterprise IT infrastructure. Benefits - Comprehensive health coverage. - Parental leave. - Competitive cash and equity compensation. - Supportive, collaborative, and innovative environment. - Market competitive salary with an anticipated base compensation range of $80 - $100 per hour. Company Description BigPanda is a fast-growing, values-driven, global company that enables Tech Ops teams to keep the digital economy running. BigPanda’s AI-driven IT operations (aka AIOps) platform transforms IT data into insight and action. With BigPanda, some of the world’s largest enterprises including Hulu, Cisco, United, and many others are able to reduce costs and increase efficiencies, accelerate business velocity, and deliver extraordinary customer experiences. BigPanda is backed by top-tier investors including Sequoia, Mayfield, Battery, Insight Partners, Advent International, and Greenfield Partners. BigPanda is proud to be an Equal Employment Opportunity workplace employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Note: BigPanda is an E-Verify Employer. If you need assistance or an accommodation due to a disability, you may contact us at peoplequestions@bigpanda.io.